New year, new hire! Meet Tory Patterson, Wayward Kind’s new Digital Marketing Strategist
Wayward Kind has expanded its team with the addition of Tory Patterson as Digital Marketing Strategist.
As Digital Marketing Strategist, Tory will develop comprehensive and integrated marketing strategies for our clients and come up with innovative ideas for relationship-driven campaigns.
PR Pro Makes Marketing Moves
Tory is a former PR person turned digital marketer. With the constantly evolving media landscape, she has always kept her finger on the pulse of the many ways brands can digitally communicate with their audiences.
Prior to Wayward Kind, Tory worked at notable PR agencies where she developed, managed, and executed strategic PR and content marketing campaigns for companies ranging from small startups to major corporate brands helping to “consumerize” their message while maintaining relevancy. Her experience runs the gamut, having worked in a multitude of industries with companies like SunEdison, Edmunds.com, NRG Energy, ZTE USA, thinkThin, Thermo Fisher, CryptoCake TV, Parchment.com, and Slacker Radio, among others.
Tory is a San Diego native and a proud alum of San Diego State University where she earned her bachelor’s degree in Communications. During a brief stint in Los Angeles, she earned a Master of Arts in Strategic Public Relations from the University of Southern California.
There is so much to love about Tory, it’s hard to narrow it down to just three questions, but here goes.
Wayward Kind: What’s your favorite way to start the day?
Tory: With a cup of coconut flavored coffee and a walk around the block with my dogs!
Wayward Kind: What’s something on your bucket list that you plan to tackle this year?
Tory: I want to complete various marketing certifications on Hubspot so that I can practice what I learn in my new role at Wayward Kind.
Wayward Kind: If your life was made into a movie, who would play you? Why?
Tory: Drew Barrymore because I think she’s one of few actors that could capture my ball-of-energy personality with aplomb!
Please help us welcome Tory to the team!