Monthly Archives

December 2019

The top three 2019 marketing trends

The Top Three 2019 Marketing Trends

By | Marketing Strategy

Remember bell bottoms, leg warmers, and mullets? Well, there’s more to trends than friendship-forming fashions and hairstyles: marketing strategies also follow trends.

The history of marketing trends is interesting to observe because of the insights they provide about society; they show us what consumers are interested in, and technological advances.

So what do the marketing trends of 2019 tell us? Let’s find out.

2019 Marketing Trend #1: The Content-Centric Approach

This year, marketing strategies throughout industries shifted their focus toward content. More results-driven than the previous year—and much more personable—companies have been interacting with their audiences in more “real” ways over social media and through the use of chatbot AI.

Not only does this focus on a personal and conversational type of tone make consumers feel more like they are talking with friends and families, but it also helps companies learn more about their audience, naturally. This year, these conversations have provided companies with insights about their clients’ specific needs, goals, and personas.

2019 Marketing Trend #2: Multichannel Marketing

What is multichannel marketing? 

Multichannel marketing is when businesses and companies market across multiple separate and independent channels like:

  • Social
  • Email
  • Search
  • Video
  • Voice

Each of the above channels is independent of one another because they each have their own strategy and goals, which transform the more that these platforms are developed. Companies have discovered, especially in 2019, that the most solid marketing strategy involves a combination of channels.

Similar, and often confused with multichannel marketing, omnichannel marketing focuses on a variety of channels but has a heavier focus on converting consumers with a consistent, personalized experience.

2019 Marketing Trend #3: A Larger Focus on Privacy

Due to the heightened media coverage of data breaches and misuse over the last couple of years, consumers are paying attention to privacy policies and concerns. According to a study on cyber safety by The Harris Poll

83 percent of worldwide internet users said
they are concerned about their privacy.

In addition to addressing consumers’ privacy concerns, companies have been preparing for the upcoming European General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) by taking another look at the way they incorporate third parties and cookies into their marketing plans. 

What Do These Trends Mean for 2020?

While trends are more complex than just “good” and “bad,” we can agree that the world of B2B marketing has seen a switch toward strategy that is more audience-focused: in the way that target audiences use the internet, and in how they want their data used.

As we go into the new year, we project that B2B strategy will continue to move in this direction. What’s been your favorite trend this year?

Wayward Kind is a digital marketing agency built on the belief that effective marketing is centered on human connection. B2B businesses don’t have to be extraordinary to have an extraordinary impact on their clients. Learn how to strengthen your marketing strategy with conversations that matter. 

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Jeff Vires is our new Project Manager!

Welcome Jeff Vires, Wayward Kind’s New Project Manager

By | Team Wayward Kind

Another new team member—can you believe it?!

As many of you know, our current Director of Operations, Tory Patterson, just went on maternity leave (like, one day ago). We’ve been lucky enough to find a talented project manager and all-around great guy, Jeff Vires, to fill in for her while she’s out!

Anyone working on projects with our team will be seeing Jeff’s name in their inbox, so let’s introduce you to one another!

When the Right Brain Meets the Left

Jeff originally comes from the East Coast and is a massive Tigers fan. Slowly making their way West from Michigan, he and his family came to San Diego just in time for his first year of high school.

He’s always leaned toward creative subjects: he studied Music Composition and Guitar Studies at the Musicians Institute, Graphic Design at the Art Institute, and Business Administration with a Marketing minor at the University of San Diego.

This creative, business-focused background led Jeff to take a step back and put on his thinking cap. In 2011, he launched a startup company that allowed him to combine his formal study skills with his graphic and web design skills. This experience allowed him to explore, build, and cultivate his business experience.

For Jeff, project management is a combination of envisioning projects and seeing them through.

Jeff sometimes extends his creative time management skills to his music—in his free time, he plays as much guitar as possible (did you know he has 15 guitars?!). When not keeping projects on track or exercising the creative part of his brain, he also enjoys hanging out with his 4 dogs, wife, and twin babies. Jeff also believes in reading whenever he can, 5 minutes here, 30 minutes there…it all adds up. One of the books he recently finished that he recommends is Zen And The Art Of Motorcycle Maintenance by Robert Pirsig.

LIGHTNING ROUND

We love celebrating our team! Here are a few things we already love about Jeff.

Wayward Kind: What’s your favorite way to start the day?

Jeff: With green tea, push-ups, and pull-ups.

Wayward Kind: What’s something on your bucket list that you plan to tackle in 2020?

Jeff: I actually do not have a bucket list…which sounds weird because doesn’t everyone have a bucket list? I’ll get on that! I’d consider visiting Japan a definite start to my bucket list (maybe not for 2020 but at some point in my lifetime).

Wayward Kind: If your life was made into a movie, who would play you? Why?

Jeff: The main character in the movie Rock Star portrayed my early life pretty well, so I feel that Mark Wahlberg would be a great actor to play me when my life was at its most interesting.

Welcome to Wayward Kind, Jeff! We’re excited to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

The Right Way to Repurpose Content

The Right Way to Repurpose Content

By | Content Development

We know what you’re thinking: carving out time to create content for blog posts is already difficult enough, but now I also have to create new content to put that content other places, too?

Yes. While a lot of people like to learn through reading blog posts, not every one of your target audience consumes content that way. That’s why B2B businesses have started repurposing content from their blogs into other mediums, like podcasts and social media posts. Some of your audience may prefer a downloadable guide or whitepaper that they can share with their colleagues, or simply an easier way to catch up on your content.

The Benefits of Repurposing Content

There are two major reasons why businesses repurpose their content: to reach a new audience and to target new keywords for an SEO boost.

Repurposed content helps businesses continue to reap the benefits of incoming traffic by expanding the reach of their blog posts. It also helps eliminate the need for continually creating new content and coming up with an endless stream of ideas, and instead expands traffic sources; The goal of repurposed content is to get your content into more hands.

Another big benefit that businesses discover when repurposing content is that they can target new keywords that give them a boost from search engines. Rather than focusing solely on primary keywords, these long-tail keywords help search engines understand that your content provides a lot of information.

How to Repurpose Content from Blog Posts

The thing about repurposing blog posts is that blog posts can be recycled into whatever type of content best resonates with your audience, depending on their needs.

Discover Which Content Is the Best to Share

To develop a solid action plan, we recommend reviewing your insights:

  • Which posts get the most traffic?
  • Which get the most comments or questions?
  • Which have the best tips?

Asking yourself questions like these ensures that your audience will find value and be interested in your repurposed content.

Decide on the Best Platform for That Content

Once you know what kind of content you want to repurpose, this next step will be easier.

There are a variety of platforms and ways to repurpose content: here are our five favorites.

LinkedIn Pulse

LinkedIn Pulse is a newer feature on LinkedIn that allows thought leaders and experts to share content. The majority of our clients address decision makers or other small business owners directly as one of their audience segments, making LinkedIn Pulse a great platform for them to use. Republishing content to LinkedIn also puts your content in front of 364 million potential clients and connections—that’s a lot of potential traffic!

Medium

Medium is a popular place for businesses and content creators to share content that they’ve created because of its large viewership. With 60 million monthly readers, Medium’s established audience offers companies the opportunity to increase exposure for their brand.

Email Newsletters or Series

Email newsletters or series are great for addressing any questions and comments you’ve received in response to your blog posts, or even re-sharing the best tips out of old blog posts. Questions and comments can also be added into existing email newsletters to provide your audience with more value.

Whitepapers

Typically speaking, a whitepaper is a document that walks readers through common complex issues or problems that they may be having. Offer your audience solutions to their pain points, increase your brand awareness, and improve your SEO with a whitepaper.

Infographics

Infographics are an easy way to directly transform blog posts into visually digestible pieces of content. The busier that people get, the more they lean toward the use of infographics, making this kind of repurposed content the easiest to share.

Podcasts

Podcasts have become increasingly popular among a variety of niches, as people can listen to them while commuting, working, and doing other things. Your existing blog content can be used to generate episode ideas, as well as help structure podcast themes.

Work Smarter, Not Harder.

Reach a new audience and provide value to your existing audience at the same time. When you can extend the use of your existing content, you’re working smarter instead of harder.

What’s your favorite piece of content on your website? Do you have any ideas for repurposing it?

Wayward Kind is a digital marketing agency built on the belief that effective marketing is rooted in human connection. We specialize in content development and strategy, social media, website design and development, and SEO. Need help repurposing your content? Let’s chat.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Brand Voice Guidelines

Brand Voice Guidelines: Your Messaging is Key

By | Content Development

In the same way that people speak in their own way, so do brands.

And brands desperately need a unique voice. Why is that? Mostly because in order for a brand to be memorable enough to stand out from its competitors, and recognizable in the sea of other businesses, that brand needs to resonate with its audience.

The Importance of Brand Voice for Small Businesses

When it comes to communicating with clients and promoting your services, it may seem like the last thing you have time for is a brand voice. But developing a brand voice can aid business growth by making sure all the content you share is consistent with your brand and easily recognizable by your audience.

Brand Voice Guidelines

Statistic source

Developing a consistent brand voice helps businesses and organizations build connections with their audience and improve reach across channels, from social media to email newsletters to messaging on the website.

How to Create Brand Voice Guidelines

In order to create your brand voice, the two most important areas to focus on are your values and your audience.

Focus on Your Values

By crafting your voice to be consistent with your values, you’re ensuring that your messaging remains consistent and has purpose. So before you decide how to message your brand, you should focus on why you’re communicating in the first place.

Enter core values. Identifying these values is important to the way your brand is shaped because they create a consistent reference point that helps to communicate messages effectively.

A Quick Brand Voice Quiz

A great starting point to defining your core values is to ask yourself questions like:

  • “What does my business believe in?”
  • “Why did I start my business?”
  • “What frustrates me about my industry?” 
  • “What kind of impact do I want to have on my industry?”

Understand Your Audience

In order to create messaging that’s relevant to your audience, you need to research their personas properly. A persona is a fictional character that represents a segment of your target audience; personas are created from data and market research as a way to create better content.

Hopefully, if you’re already outlining your brand messaging, your audience research has been completed. If not, check out this post we wrote on why psychographics are the new demographics, and how they help businesses get inside the heads of their target audience. 

Understanding your audience will help inform the way you communicate with them. What do they respond best to? What’s most important to them?

The Top Three Elements of a Brand Voice

When it comes to brand voice, there are a few things at play. While you don’t have to be a copywriter to define your business’ voice, you should keep the following in mind:

Character

Your brand voice’s character is how the appearance and personality of your brand come together. This character is usually conceptual, or personified as an individual or a spokesperson. 

For example, businesses that focus on financial services tend to select a character that is a representation of themselves because it makes the most sense for their audience to interact directly with the advisor’s public persona.

Tone

Think of the tone of your brand voice as the tone of one of your friends in different situations. For example, your friend will speak differently in a movie theatre or at brunch than they would speak at work. 

Your brand should do the same, mainly because different parts of your audience follow you on each platform. Your audience on LinkedIn will be more likely to engage with different content than your audience on Instagram.

Language

Language helps to describe your purpose and illustrate the character that makes up your brand voice’s tone.

  • How formal is your tone? For example, financial advisors and law firms will lean toward more formal language, which can be expressed with longer and more complex sentences, including more industry terms and buzzwords, and using higher-level vocabulary.
  • Are you humorous? If so, is it subtle or eccentric? Smart? Work that in!
  • What about straightforward? Do you use metaphors or appeal to emotions?

Combining it All

Hopefully, you’ve got a better understanding of the main areas to consider when starting to build out your brand voice. We could go on and on about the nuances of messaging, audience, and strategy, but we’re strong believers in turning information into action. If you’re curious about what your messaging could look like, give us a shout!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

We’re Hiring: Versatile Web Designer, Animal Aficionado

By | Team Wayward Kind

Wayward Kind is looking for an experienced web designer to join our team of marketing experts. Is that you? Let’s find out.

We want to meet you if:

    • You live and breathe design. We’re looking for someone who is always on the lookout for design inspiration and pixel perfection.
    • You dig research. We work with companies in the B2B services space, which means unless you’re an expert in insurance, financial services, transportation or a number of other semi-boring industries, you’re going to have to know how to quickly get up to speed on unfamiliar industries. 
    • You are persuasive. You know that good design creates an emotional connection with the audience that can help people make decisions, mitigate hesitation, and share ideas with others. 
    • You are versatile. You like to design websites, brand identity, social media content, email marketing pieces, and the occasional printed piece. 
    • You understand how people think. Knowing the basics of digital psychology ensures that your work not only builds brand recognition, but also drives conversions.
    • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve been working on.

You’ll like working here if:

    • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them. 
    • You thrive on variety. We manage about 15-20 clients at a time. If you like designing for several clients and learning about several industries at a time, you’ll like working with us.
    • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in. 
    • You want to play a bigger role. We are small and mighty team. At a bigger agency, you’d be stuck in a cube, churning out work all day. Here, you’ll be in a leadership role. We’ll look to you to guide best practices in design strategy and execution.
    • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • Designing responsive websites and landing pages (UI and page layouts) in the B2B space using WordPress themes.
  • Managing the workflow process of design, including but not limited to: 
      • New website concepting and execution
      • Landing page design
      • Email marketing design
      • Social media content design
      • Identity / logo design
  • Working with our web developer, copywriter, and SEO strategist to develop conversion-driven sites.
  • Presenting deliverables and results to clients and talking through your approach
  • Working on a tightly-knit team to execute design projects in a timely manner. 
  • Doing other design work for the agency, as assigned.

What You Need

  • 2-3 years of web design experience
  • A portfolio of your work
  • Professional proficiency in the English language
  • Proficiency in the WordPress framework and using WordPress themes
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) 
  • A Bachelor’s degree (preferred)
  • Agency experience (preferred)

Who We Are

Wayward Kind is an ambitious group of expert marketing consultants focused on helping small businesses grow. We develop digital marketing strategies that are an extension of our clients’ strongest relationships. Our approach is purposeful, goal-oriented, and customized for each client with whom we work.  More of our work can be found at waywardkind.com/work

What We Believe

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure––as well as the significant responsibility––of helping our clients communicate what they believe in.

Our work is more creative and far more effective by being inclusive of different viewpoints, backgrounds, and cultures. We choose clients, collaborators, and partners who share this core value.

A few more details

  • Location: In our offices located in San Diego, CA – Mission Gorge area. This is NOT a remote position. Relocation assistance is not provided. 
  • Job Type: Full time
  • Job Title: Web Designer & Developer
  • Salary Range: Commensurate with skills/experience
  • Benefits: Paid Holidays, Paid Vacation, Paid Training, Dog-friendly Workplace. 
  • Business Hours: 9:00 am to 4:30 pm, Monday through Friday

To apply, please send a cover letter, resume, and portfolio to hello@waywardkind.com.

The Ultimate Social Media Holiday Calendar for 2020

The Ultimate Social Media Holiday Calendar for B2B Small Businesses in 2020

By | Marketing Strategy

We all love a good reason to celebrate! National Pizza Day to Dentist’s Day, each day of the year presents itself with a new opportunity for small businesses to share trending “holiday” content. Even for small businesses that are B2B.

Although this list of holidays may seem random, that’s part of the fun. And it makes for great social media content! Small business owners and social media marketers can pick and choose from these random national and international holidays to share relevant content, generate awareness, and interact with their audience.

Now is a great time to start planning your 2020 content calendar. Be sure to add some of these holidays to your calendar if you need inspiration or want to stay relevant when you post on social media platforms like Facebook, Twitter, Instagram—or even your blog.

The Ultimate Social Media Holiday Calendar for 2020

Some of the holidays on this list are bank holidays, others are history-related, and some of them were just made up.

Whether you’re in the dentistry, hospitality, or law industry, there’s a fun national holiday for you to share on your social media.

Check out the below random holidays to celebrate (and don’t forget about the monthly holidays for each month, too!):

January

January 1: New Year’s Day

January 4: National Trivia Day

January 8: Clean Off Your Desk Day

January 13: National Sticker Day

January 17: Get To Know Your Customer’s Day

January 21: Martin Luther King, Jr. Day

January 25: Opposite Day

January 28: Fun at Work Day

January 30: Inane Answering Message Day

January’s month-long holidays: National Blood Donor Month, National Braille Literacy Month, National Hobby Month, Hot Tea Month

February

February 2: Groundhog Day

February 7: Give Kids a Smile Day

February 9: National Pizza Day

February 11: Make a Friend Day

February 12: Lincoln’s Birthday

February 14: Valentine’s Day

February 17: Random Acts of Kindness Day

February 17: Presidents Day

February 20: Love Your Pet Day

February 20: World Day of Social Justice

February 25: Mardi Gras Carnival

February 28: Digital Learning Day

February’s month-long holidays: American Heart Month, Black History Month, Canned Food Month, National Children’s Dental Health Month, National Grapefruit Month, National Weddings Month

March

March 1: Employee Appreciation Day

March 1: Peanut Butter Lover’s Day

March 2: National Read Across America Day (Dr. Seuss Day)

March 3: Day of Unplugging

March 6: Dentist’s Day

March 7: National Be Heard Day

March 8: International Women’s Day

March 8: Daylight Savings

March 16: World Sleep Day

March 17: St. Patrick’s Day

March 18: Awkward Moments Day

March 19: First Day of Spring

March 21: International Day for the Elimination of Racial Discrimination

March 23: Puppy Day

March 26: Make Up Your Own Holiday Day

March 29: Mom & Pop Business Owners Day

March 30: National Doctor’s Day

March 30: Earth Hour Day

March’s month-long holidays: National Craft Month, National Nutrition Month, National Women’s History Month, Red Cross Month, Social Workers Month

National Make Up Your Own Holiday Day? Yes, it’s real. And it’ll work great for your content strategy. Want to know how? Send us a message.

April

April 1: April Fool’s Day

April 2: World Autism Awareness Day

April 2: National Peanut Butter and Jelly Day

April 3: Don’t Go To Work Unless it’s Fun Day

April 3: Find a Rainbow Day

April 3: National Walking Day

April 4: School Librarian Day

April 6-12: Masters Tournament PGA

April 7: World Health Day

April 7: National Beer Day

April 9: Equal Pay Day

April 10: Good Friday

April 11: National Pet Day

April 12: Easter Sunday

April 12: National Grilled Cheese Day

April 14: National Equal Pay Day

April 15: Tax Day

April 15: National High-Five Day

April 20: Lookalike Day

April 22: Earth Day

April 22: Administrative Professionals Day

April 23: Take Your Daughter and/or Son to Work Day

April 24: Denim Day

April 28: National Superhero Day

April 30: National Honesty Day

April’s month-long holidays: National Humor Month, Keep America Beautiful Month, National Pecan Month, Stress Awareness Month, Records and Information Management Month

May

May 1: International Workers’ Day

May 2: World Password Day

May 2: Thank A Teacher Day

May 3: World Press Freedom Day

May 4: Star Wars Day

May 4: International Firefighters Day

May 5: Cinco De Mayo

May 6: National Nurses Day

May 8: World Red Cross Day

May 8: National Teacher’s Day

May 8: Receptionists Day

May 9: National Receptionists Day

May 10: Mother’s Day

May 15: National Chocolate Chip Day

May 15: International Day of Families

May 16: Love a Tree Day

May 16: Armed Forces Day

May 18: National Bike to Work Day

May 18: NASCAR Day

May 20: Be a Millionaire Day

May 25: Memorial Day

May 25: Geek Pride Day

May 25: National Wine Day

May 31: World No-Tobacco Day

May’s month-long holidays: Foster Care Month, National Photograph Month, National Recommitment Month

June

June 1: National Donut Day

June 2: National Rocky Road Day

June 4: Hug Your Cat Day

June 4: National Cheese Day

June 5: World Environment Day

June 7: National Chocolate Ice Cream Day

June 8: World Oceans Day

June 8: National Best Friends Day

June 10: Iced Tea Day

June 13: National Weed Your Garden Day

June 14: Flag Day

June 14: World Blood Donor Day

June 16: World Juggler’s Day

June 17: National Eat Your Vegetables Day

June 18: National Splurge Day

June 19: National Kissing Day

June 20: First Day of Summer (Summer Solstice)

June 21: National Selfie Day

June 21: Father’s Day

June 22: National Take a Dog to Work Day

June 22: Positive Media Day

June 27: National Handshake Day

June 29: National Camera Day

June 30: Social Media Day

June’s month-long holidays: Gay Pride Month, National Fresh Fruit and Vegetables Month, Candy Month, Dairy Month, Rose Month

Need help integrating these holidays into your social media strategy? Let us know!

July

July 1: National Postal Worker Day

July 1: International Joke Day

July 2: World UFO Day

July 4: Independence Day

July 7: Chocolate Day

July 8: Video Games Day

July 11: National 7-Eleven Day

July 12: Pecan Pie Day

July 13: French Fry Day

July 15: National Ice Cream Day

July 16: World Snake Day

July 16-19: Summer X Games

July 17: World Emoji Day

July 18: World Hepatitis Day

July 18: Hot Dog Day

July 18: Amazon Prime Day

July 19: National Daiquiri Day

July 20: National Moon Day

July 21: #NoMakeUp Day

July 24: Amelia Earhart Day

July 26: Aunt and Uncle Day

July 26: Parents’ Day

July 30: Father-in-Law Day

July 30: International Day of Friendship

July’s month-long holidays: Dog Days of Summer, National Anti-Boredom Month, National Cell Phone Courtesy Month, National Picnic Month

August

August 1: National Girlfriends Day

August 2: International Beer Day

August 2: National Ice Cream Sandwich Day

August 5: International Friendship Day

August 6: National Fresh Breath Day

August 8: International Cat Day

August 9: Book Lover’s Day

August 10: National S’mores Day

August 12: Middle Child’s Day

August 13: Left-hander’s Day

August 16: National Tell a Joke Day

August 18: Bad Poetry Day

August 19: World Photo Day

August 19: World Humanitarian Day

August 20: National Lemonade Day

August 21: Senior Citizens Day

August 26: National Dog Day

August 26: Women’s Equality Day

August 30: Frankenstein Day

August 31: National Trail Mix Day

August’s month-long holidays: Admit You’re Happy Month, Family Fun Month, National Eye Exam Month, Water Quality Month, National Golf Month

September

September 1: International Bacon Day

September 2: Labor Day

September 5: International Day of Charity

September 6: Read a Book Day

September 7: Labor Day

September 11: 9/11 (Patriot’s Day)

September 12: National Video Games Day

September 13: Grandparents Day

September 15: Greenpeace Day

September 16: Wife Appreciation Day

September 15: Boys’ and Girls’ Club Day for Kids

September 16: Stepfamily Day

September 17: Constitution Day

September 17: Citizenship Day

September 18: Rosh Hashanah

September 19: International Talk Like a Pirate Day

September 21: International Day of Peace

September 22: First Day of Fall

September 22: Car-free Day

September 23: Checkers Day

September 25: National Voter Registration Day

September 25: Native American Day

September 27: World Tourism Day

September 27-28: Yom Kippur

September 28: World Rabies Day

September 28: National Good Neighbor Day

September 29: Coffee Day

September 29: World Heart Day

September 30: International Podcast Day

September’s month-long holidays: Baby Safety Month, Better Breakfast Month, Classical Music Month, Hispanic Heritage Month, Honey Month, Self Improvement Month, National Courtesy Month

For more post inspiration, check out our blog.

October

October 1: World Vegetarian Day

October 2: Name Your Car Day

October 2: Brow Day

October 3: National Techies Day

October 3: National Boyfriends Day

October 4: National Taco Day

October 4: National Kale Day

October 5: World Teacher’s Day

October 6: World Smile Day

October 9: Columbus Day

October 9: Leif Erikson Day

October 10: World Mental Health Day

October 11: It’s My Party Day

October 12: Indigenous People’s Day (Columbus Day)

October 13: World Egg Day

October 17: Sweetest Day

October 16: World Food Day

October 16: Boss’s Day

October 18: Spirit/anti-bullying Day 

October 19: Sweetest Day

October 24: United Nations Day

October 27: Make a Difference Day

October 30: Mischief Night

October 30: Checklist Day

October 31: Day of the Dead Begins

October 31: Halloween

October’s month-long holidays: American Pharmacist Month, Breast Cancer Awareness Month, Computer Learning Month, Domestic Violence Awareness Month, National Diabetes Month, National Pizza Month, National Vegetarian Month, National Popcorn Popping Month, Sarcastic Month

November

November 1: All Saint’s Day

November 1: Daylight Savings Time ends

November 1: World Vegan Day

November 2: Day of the Dead Ends

November 3: Sandwich Day

November 8: Cappuccino Day

November 8: Science, Technology, Engineering, and Medicine (STEM) Day

November 11: Veterans Day

November 12: Chicken Soup for the Soul Day

November 13: World Kindness Day

November 13: Sadie Hawkins Day

November 14: World Diabetes Day

November 15: America Recycles Day

November 16: International Tolerance Day

November 17: Homemade Bread Day

November 19: National Entrepreneurs Day

November 26: Thanksgiving Day

November 27: Black Friday

November 28: Small Business Saturday

November 30: Cyber Monday

November’s month-long holidays: Child Safety Protection Month, National Adoption Awareness Month, National Caregivers Appreciation Month, Peanut Butter Lovers Month, National Sleep Comfort Month

December

December 1: World AIDS Day

December 1: Rosa Parks Day

December 1: Giving Tuesday

December 3: International Day of Persons with Disabilities

December 4: Cookie Day

December 6: St. Nicholas Day

December 7: Pearl Harbor Remembrance Day

December 9: Christmas Card Day

December 10: Nobel Prize Day

December 12: Poinsettia Day

December 14: Roast Chestnuts Day

December 15: Bill of Rights Day

December 15: Free Shipping Day

December 18: Bake Cookies Day

December 19: National Ugly Christmas Sweater Day

December 20: Go Caroling Day

December 21: First Day of Winter / Winter Solstice

December 23-30: Chanukah/Hanukkah begins

December 23: Festivus

December 24: Christmas Eve

December 25: Christmas Day

December 26: Kwanzaa

December 26: Boxing Day

December 27: National Fruitcake Day

December 31: New Year’s Eve

December’s month-long holidays: Write a Friend Month, Bingo Month

Don’t see a holiday idea you think could work for your small business? Well then, start your own! If enough people share it, you may see your holiday on next year’s list.

For example, we’re officially pitching today as “plan your social media day.” Today being, well, whatever day you read this post. And we’re ready to help you if you need it.

Which holiday are you most excited about?

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!