Monthly Archives

June 2021

We’re Hiring: SEO & SEM Specialist

By | Team Wayward Kind

Wayward Kind is a digital marketing agency that works with challenger brands who are solving complex social justice issues. Our role is to bring visibility to important issues around race, class and gender equity, and create sustainable growth opportunities for organizations that are doing good.

We are looking for an SEO & SEM Specialist to join our team of marketing experts. Is that you? Let’s find out!

We want to meet you if:

  • You’re fascinated by figuring out why people buy. You are curious about what makes people hover, read, click and buy. You love that you have the power to ethically shape buyer behavior through your work. 
  • You have an analysis on social justice issues. We work with companies who are making significant changes in race, class and gender equity. You share this commitment and enjoy working in the equity space. 
  • You’re proactive. You are always monitoring performance and are quick to recommend changes and improvements whenever you uncover them. You know that when it comes to ads, time is money and you’re a very good steward of clients’ resources. 
  • You test and iterate in a calculated way. You love to test new ideas to see how you can improve outcomes for clients, but it never feels like trial and error. You have run enough ads in your day and managed enough budgets that when you try new things, you’ve got a pretty good idea of the outcome before you dive in.
  • You’ve got receipts. This isn’t your first rodeo. You’ve got a lot of campaigns under your belt and you know what works. You make smart recommendations to clients and the rest of the team by drawing on past experience. You’ve got examples of your work and you’re proud to show off what you’ve accomplished. 

You’ll like working here if:

  • You want to show up as yourself, every day. Black, Brown, queer, differently-abled—we believe a variety of voices and lived experiences brings a richness to our work, and we know that our results are better for it. 
  • You thrive on variety. We manage about 40 clients at a time. If you like creating strategies related to several industries and working with lots of great humans, you’ll like working with us.
  • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in.
  • You’re a “details” person. You’re meticulously organized and like to go into meetings over-prepared. People tell you that you set the bar high for getting the details juuuuuuust right. 
  • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • Researching and defining keyword strategy for paid search initiatives
  • Writing optimized ad copy
  • Setting up and launching campaigns in platforms including but not limited to Google AdWords (including Google Display Network), Facebook, Instagram, LinkedIn and Twitter
  • Monitoring and optimizing campaigns to maximize results, ensuring budgets and timelines are met
  • Compiling, analyzing and presenting paid advertising reports
  • Managing timelines and expectations, and delivering effective results
  • Working well under pressure; meeting multiple, and sometimes competing, deadlines
  • Staying up to date on industry news and trends
  • Identifying opportunities to test new strategies that will help our clients grow

What You Need:

  • A Bachelor’s degree (preferred)
  • 1-2 years of demonstrated, hands on SEM & PPC experience (required)
  • Google Ads certification (required)
  • Samples of campaigns you’ve run and the results you’ve achieved for clients
  • Previous digital agency experience is very much preferred, including direct communication with clients
  • Professional proficiency in the English language (required)
  • Strong knowledge of Google Suite

Desired Mindset:

  • Committed to anti-oppression work, both personally and professionally
  • Interested in learning about race, class and gender equity as it relates to marketing
  • High integrity and a personal commitment to liberatory practices
  • Ability to balance task-oriented work without compromising relationship building and engaging with diverse people as whole humans

What We Believe In:

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure, as well as the significant responsibility, of helping organizations communicate what they believe in.

We approach our work through a social justice lens, and we choose clients, team members, collaborators, and partners who share our core values.

A Few More Details:

  • Black, Latinx, Indigenous, and others who identify as nonwhite, people with disabilities, members of the LGBTQIA+ community, are encouraged to apply for this role.
  • Location: Fully remote. We’ll see you on Zoom! If you’re in San Diego and want to work out of the office from time to time, you’re welcome to but it’s not required.
  • Job Type: Full Time, Exempt
  • Job Title: SEO Specialist
  • Salary Range: $50,000-$55,000 per year, commensurate with skills and experience
  • Benefits: We provide comprehensive benefits including health insurance, flexible paid time off, a continuing education stipend, paid maternity/paternity leave, and a family friendly workplace. 
  • Business Hours: We generally work from 8:00 am to 5:00 pm PST, Monday through Friday, but these times may fluctuate slightly based on your time zone.

How To Apply:

Does this sound like you? Send your resume and a cover letter to hello@waywardkind.com. In your cover letter, we’d love to hear how you align with our core values.

 

WANTED: Badass Copywriter

By | Team Wayward Kind, Uncategorized

Wayward Kind is a digital marketing agency that works with challenger brands who are solving complex social justice issues. Our role is to bring visibility to important issues around race, class and gender equity, and create sustainable growth opportunities for organizations that are doing good.

We are looking for a Copywriter to join our team of marketing experts. Is that you? Let’s find out!

We want to meet you if:

  • You love to write. Like, LOVE love it. We’re looking for a copywriter who thinks about puns in the shower and watches the Superbowl exclusively for the ads. 
  • You have an analysis on social justice issues. We work with companies who are making significant changes in race, class and gender equity. We want to partner with a copywriter who has an interest in these subjects and a solid understanding of them.
  • You are persuasive. You know that the right words can help people make decisions, mitigate hesitation, and share ideas with others. You know how to find and test words until you get the right combination.
  • You understand how humans find information. Knowing the basics of SEO ensures your writing gets read––and you want to get read.
  • You are versatile. You like to write website copy, blog content, email marketing copy, video storyboards, and social media content. 
  • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve been working on. 

You’ll like working here if:

  • You want to show up as yourself, every day. Black, Brown, queer, differently-abled—we believe a variety of voices and lived experiences brings a richness to our work, and we know that our results are better for it. 
  • You like working with people who are changing the ways the world works. Our clients are pushing the envelope in the areas of race, class and gender equity, sustainable commerce, body positivity and other progressive agendas. If you have been looking for a way to create long-term societal impact through your work, this is the place. 
  • You’re curious and a life-long learner. You have a genuine interest in consumer behavior and digital psychology. You’ve got experience in growing sales through marketing channels, including social media, email marketing, SEO and content. You are a flexible and resourceful problem solver. 
  • You are an ethical marketer. We work with social innovators and change makers. Our clients look to us to develop new tools and methods to amplify their work without relying on manipulative marketing practices.

What You’ll Be Doing

  • Crafting copy for landing pages that drive action
  • Writing SEO-driven blog content for clients and for the agency
  • Writing social media content and email marketing campaigns that drive engagement
  • Editing copy with an eye on the details
  • Working with our web designers and developers to develop conversion-driven copy that makes visitors click.  

What You Need:

  • Bachelor’s Degree preferred, but may be supplemented or replaced with relevant experience
  • Agency experience strongly preferred
  • Professional proficiency in English

Desired Mindset:

  • Committed to anti-oppression work, both personally and professionally
  • Interested in learning about race, class and gender equity as it relates to marketing
  • High integrity and a personal commitment to liberatory practices
  • Ability to balance task-oriented work without compromising relationship building and engaging with diverse people as whole humans

What We Believe In:

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure, as well as the significant responsibility, of helping organizations communicate what they believe in.

We approach our work through a social justice lens, and we choose clients, team members, collaborators, and partners who share our core values.

A Few More Details:

  • Black, Latinx, Indigenous, and others who identify as nonwhite, people with disabilities, members of the LGBTQIA+ community, are encouraged to apply for this role.
  • Location: Fully remote. We’ll see you on Zoom! If you’re in San Diego and want to work out of the office from time to time, you’re welcome to but it’s not required.
  • Job Type: Full Time, Exempt
  • Job Title: Copywriter
  • Compensation: $45,000 – $55,000 per year
  • Benefits: We provide comprehensive benefits including health insurance, flexible paid time off, a continuing education stipend, paid maternity/paternity leave, and a family friendly workplace. 
  • Business Hours: We generally work from 8:00 am to 5:00 pm PST, Monday through Friday, but these times may fluctuate slightly based on your time zone.

How To Apply:

Does this sound like you? Send your resume and a cover letter to hello@waywardkind.com. In your cover letter, we’d love to hear how you align with our core values.

Wayward Kind Crew Ethical Digital Marketing Agency

We’re Hiring! Director of Strategy

By | Team Wayward Kind, Uncategorized

Wayward Kind is a digital marketing agency that works with challenger brands who are solving complex social justice issues. Our role is to bring visibility to important issues around race, class and gender equity, and create sustainable growth opportunities for organizations that are doing good.

We are looking for a Director of Strategy to join our team of marketing experts. 

Are you the person we are looking for? Let’s find out!

We Want to Meet You If:

  • You are a problem solver. The Director of Strategy owns the vision for all strategic aspects of our work. As Wayward Kind’s lead problem solver, you will set the strategic direction for the agency’s marketing, as well as the marketing strategy for our clients. 
  • You spot marketing gaps and opportunities. If you’re the right candidate for this role, you will be able to listen to our clients, identify their challenges, come up with solutions to help them grow and scale. 
  • You love people. In this role, you’ll be guiding a team of copywriters, social media strategists and SEOs to execute on the strategy you design. We want to meet you if you have experience leading a team and enjoy helping people grow in their career. 

Why You’ll Like Working With Us:

  • You want to show up as yourself, every day. Black, Brown, queer, differently-abled—we believe a variety of voices and lived experiences brings a richness to our work, and we know that our results are better for it. 
  • You like working with people who are changing the ways the world works. Our clients are pushing the envelope in the areas of race, class and gender equity, sustainable commerce, body positivity and other progressive agendas. If you have been looking for a way to create long-term societal impact through your work, this is the place. 
  • You’re curious and a life-long learner. You have a genuine interest in consumer behavior and digital psychology. You’ve got experience in growing sales through marketing channels, including social media, email marketing, SEO and content. You are a flexible and resourceful problem solver. 
  • You are an ethical marketer. We work with social innovators and change makers. Our clients look to us to develop new tools and methods to amplify their work without relying on manipulative marketing practices.

What You’ll Be Doing:

  • Oversee strategic direction of all internal and client-facing operations for Wayward Kind
  • Develop strategies and actionable marketing plans for all clients
  • Oversee marketing for Wayward Kind
  • Produce comprehensive campaigns that remain within clients’ budgets while producing results
  • Lead the Strategy Team providing training, guidance and coaching
  • Conduct discovery, market research, and competitive analysis for clients
  • Provide regular education for the team on trends and best practices for digital strategy
  • Support leadership team in creating outstanding company culture and leading by example
  • Lead strategic sessions to identify new clients and prospective sales opportunities 
  • Provide status and results reports for client marketing campaigns
  • Supervise the Strategy Departments daily workflow, assign project workload and monitor deadlines and budgets.
  • Create measurable value and ROI for clients.

What You Need:

  • Bachelor’s Degree preferred, but may be supplemented/replaced with relevant experience
  • Agency experience preferred
  • Professional proficiency in English

Desired Mindset:

  • Committed to anti-oppression work, both personally and professionally
  • Interested in learning about race, class and gender equity as it relates to marketing
  • High integrity and a personal commitment to liberatory practices
  • Able to balance task-oriented work without compromising relationship building and engaging with diverse people as whole humans

What We Believe In:

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure, as well as the significant responsibility, of helping organizations communicate what they believe in.

We approach our work through a social justice lens, and we choose clients, team members, collaborators, and partners who share our core values.

A Few More Details:

  • Black, Latinx, Indigenous, and others who identify as nonwhite, people with disabilities, members of the LGBTQIA+ community, are encouraged to apply for this role.
  • Location: Fully remote. We’ll see you on Zoom! If you’re in San Diego and want to work out of the office from time to time, you’re welcome to but it’s not required.
  • Job Type: Full Time, Exempt
  • Job Title: Director of Strategy
  • Compensation: Commensurate with experience
  • Benefits: We provide comprehensive benefits including health insurance, flexible paid time off, a continuing education stipend, paid maternity/paternity leave, and a family friendly workplace. 
  • Business Hours: We generally work from 8:00 am to 5:00 pm PST, Monday through Friday, but these times may fluctuate slightly based on your time zone.

How To Apply:

Does this sound like you? Send your resume and a cover letter to hello@waywardkind.com. In your cover letter, we’d love to hear how you align with our core values.