All Posts By

Natasha Bell

Business Facebook Page

How To Set Up A Business Facebook Page for Success

By | Lead Generation

We all know that Facebook has over 2.41 billion monthly active users and that it’s a great social network for businesses. Despite how easy Facebook has made it for users to browse, discover, and interact with businesses, business owners find themselves putting a lot of their Facebook marketing budget into ads with low returns.

So, how do you make Facebook ads work for you? What’s the best way to leverage a Facebook Business page to grow a business?

How To Set Up A Business Facebook Page for Success

Let’s explore how small business owners can use Facebook to leverage their network, build relationships with their audience, and foster a sense of community that opens up sales opportunities.

The Importance of Understanding Your Target Audience

Your business exists for a reason: to offer solutions to specific groups of people. Your target audience consists of individuals your business wants to serve, that share similar needs and are the most likely to sign up for your service. Identifying a target audience, or target audience segments, is an important first step, as a business can only develop an effective Facebook marketing strategy when they understand their target audience.

So, the more that you know about your target audience, the better you can appeal and engage with them. Not to mention, content development will come easier.

Here are some ways to develop content that will transform your business’s Facebook profile page into a lead generation and nurturing resource:

Stop Promoting. Start Adding Value.

Beyond making sure that your business details, like your contact information and story, are filled out, businesses often miss a major opportunity: providing value to their audience, instead of asking people if you can work for them.

Just like in face-to-face networking at workshops and conferences, social network-ing should focus on sharing information and advice, and solving issues. What kind of questions is your audience asking? What kind of questions do you think they may have?

Here are some more questions to ask yourself as you develop your content: What kind of value do your posts provide your audience? Are they educational? Motivational? Pure entertainment?

Decide on the value that you want to offer your target audience, then stick to it. Because trying to sell people something in every post, comment, or message is a big turn off.

Quality Over Quantity

Social media is not a new frontier but the way that businesses are leveraging their content on it is.

We can shout however much we want into the news feed abyss of status updates, baby announcements, and happy birthday posts—not to mention all the Facebook ads users are served daily—but if your content isn’t good enough to engage your audience, then it’s a waste of time, effort, and money.

For every 153 ads the average consumer sees, only 12 ads actually engage them. And they see 5,000+ ads a day.

That’s where quality over quantity comes in. Posts that are targeted toward target audiences just perform better. Especially when they convey an important message.

What Goes Around, Comes Around: Engagement

Small business owners that want to leverage their Facebook Business Page to grow their business need to be interacting—that means commenting, sharing, and liking. Often.

When businesses engage within their niche, they develop relationships with their audience and other businesses. Plus, it helps put your business at the center of the conversation online and increases visibility.

A great way to think about engaging in your niche is the GaryVee $1.80 Strategy (originally developed for Instagram but applicable on Facebook, too): Leave your 2 cents on the top trending posts in your industry until your 2 cents adds up to $1.80. Then repeat this every day.

Don’t Forget Your Call to Action (CTA) Button

We’ve stressed the importance of creating quality content that’s focused on adding value to your target audience, as well as engaging with others in your industry, but your Facebook Business page should still be set up properly.

Whether your Facebook business page visitor comes to your page with intent, or because they saw one of your comments on another post, you can help guide them in the right direction by making sure that you have a call to action button set up on your page.

With the click of a button, you can encourage visitors to:
  • Visit your website
  • Book a consultation
  • Contact you
  • Shop your store
  • Sign up for your email newsletter

You’ve put in a lot of work to get visitors to your business’s Facebook profile! This CTA button is your opportunity to encourage visitors to move on to your website.

Want to learn other ways to optimize your business’s presence on social media to drive leads? Book a consultation with our digital marketing strategist today.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

We’re Hiring: Versatile Web Designer, Animal Aficionado

By | Team Wayward Kind

Wayward Kind is looking for an experienced web designer to join our team of marketing experts. Is that you? Let’s find out.

We want to meet you if:

    • You live and breathe design. We’re looking for someone who is always on the lookout for design inspiration and pixel perfection.
    • You dig research. We work with companies in the B2B services space, which means unless you’re an expert in insurance, financial services, transportation or a number of other semi-boring industries, you’re going to have to know how to quickly get up to speed on unfamiliar industries. 
    • You are persuasive. You know that good design creates an emotional connection with the audience that can help people make decisions, mitigate hesitation, and share ideas with others. 
    • You are versatile. You like to design websites, brand identity, social media content, email marketing pieces, and the occasional printed piece. 
    • You understand how people think. Knowing the basics of digital psychology ensures that your work not only builds brand recognition, but also drives conversions.
    • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve been working on.

You’ll like working here if:

    • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them. 
    • You thrive on variety. We manage about 15-20 clients at a time. If you like designing for several clients and learning about several industries at a time, you’ll like working with us.
    • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in. 
    • You want to play a bigger role. We are small and mighty team. At a bigger agency, you’d be stuck in a cube, churning out work all day. Here, you’ll be in a leadership role. We’ll look to you to guide best practices in design strategy and execution.
    • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • Designing responsive websites and landing pages (UI and page layouts) in the B2B space using WordPress themes.
  • Managing the workflow process of design, including but not limited to: 
      • New website concepting and execution
      • Landing page design
      • Email marketing design
      • Social media content design
      • Identity / logo design
  • Working with our web developer, copywriter, and SEO strategist to develop conversion-driven sites.
  • Presenting deliverables and results to clients and talking through your approach
  • Working on a tightly-knit team to execute design projects in a timely manner. 
  • Doing other design work for the agency, as assigned.

What You Need

  • 2-3 years of web design experience
  • A portfolio of your work
  • Professional proficiency in the English language
  • Proficiency in the WordPress framework and using WordPress themes
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) 
  • A Bachelor’s degree (preferred)
  • Agency experience (preferred)

Who We Are

Wayward Kind is an ambitious group of expert marketing consultants focused on helping small businesses grow. We develop digital marketing strategies that are an extension of our clients’ strongest relationships. Our approach is purposeful, goal-oriented, and customized for each client with whom we work.  More of our work can be found at

What We Believe

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure––as well as the significant responsibility––of helping our clients communicate what they believe in.

Our work is more creative and far more effective by being inclusive of different viewpoints, backgrounds, and cultures. We choose clients, collaborators, and partners who share this core value.

A few more details

  • Location: In our offices located in San Diego, CA – Mission Gorge area. This is NOT a remote position. Relocation assistance is not provided. 
  • Job Type: Full time
  • Job Title: Web Designer & Developer
  • Salary Range: Commensurate with skills/experience
  • Benefits: Paid Holidays, Paid Vacation, Paid Training, Dog-friendly Workplace. 
  • Business Hours: 9:00 am to 4:30 pm, Monday through Friday

To apply, please send a cover letter, resume, and portfolio to