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Omar Madrid

Social proof can give your clients the information they need.

What Is Social Proof in Marketing? And Why Does It Matter?

By | Content Development, Lead Nurturing, Marketing Strategy

Social proof—it’s all over the news these days. But what is social proof exactly?

Social proof is when you like things because other people or brands like those things. They influence your opinion.

For example, think about the last novel you bought, it probably had raving reviews from big-name authors on the cover, right? That’s an example of the principle of social proof.

If Stephen King had great things to say about this book, then it must be good and you have to buy it. Otherwise, you’re missing out.

And social proof doesn’t only come from celebrities. Those around us every day are also an important source of social proof.

Have you ever bought something based on the recommendation of a friend? If so, you aren’t alone! About 77 percent of consumers found this to be the most persuasive way to learn about new products and businesses.

So how can you leverage this in your marketing?

Testimonials and other social proof examples may seem like small items, but in the big picture, they play a significant role in moving potential clients toward a sale.

Social proof is the hook that helps sell consumers on a product or service. Including some form of social proof in your marketing strategy will help give your potential clients the right information they need to consider doing business with you.

First Things First: Consumers Are Looking at Your Social Media

Your social media profiles say more about your brand than you might think. Consumers tend to look at your profiles to see the content you’re producing and if it’s worth their time.

Don’t worry about how many followers you have, how many likes you’ve gotten, or how many comments were left on your posts. At the end of the day, that doesn’t matter.

Your clients aren’t looking at that—what does matter is the quality of what you’re posting.

Utilizing social proof on your social media is a great content idea. For example, you can post part of a testimonial that someone left you or a link to case studies you have.

Whether you want to showcase a new client or a stellar testimonial you received, this kind of content is great for your social media.

Think of social media as a place to showcase your social proof and bring out your brand’s voice in a more casual setting.

Testimonials & Reviews Are More Important Than Ever for Social Proof

If your company’s page on different review sites like Yelp and Google looks like a ghost town, this isn’t a good sign for your business. But it doesn’t take a ton of reviews to make a difference.

Having just one review can encourage someone to do business with you. For example, every star increase you have on Yelp can increase revenue by 5 to 9 percent.

Before making a purchase, trying a new restaurant, or seeking a spontaneous haircut, most people today will look at a business’ reviews. Studies have shown that the average consumer checks two to three reviews sites before making a decision. If there are no reviews, they will be less likely to choose your business.

The same goes for testimonials on your website. By simply including attributed quotes from your happy clients in an easily accessible spot on your website, you can increase conversion rates.

This is word-of-mouth marketing in the digital age.

Don’t Forget About Case Studies for Social Proof

Although reviews and testimonials provide solid social proof, case studies prove why the reviews and testimonials can be trusted. Ultimately, clients want to know that you can solve the problem they’re facing.

If a client is interested in your product or service and you have case studies that show you’ve solved a problem similar to the one the person has, this helps build trust in what you’re offering.

Case studies allow you to build this personal connection with potential clients—which can help them move one step closer to becoming your next client.

Social Proof Should Showcase Your Clients

If you work with notable clients, show them off! Somewhere on your website, cite some of the businesses you’re working with.

If you’re working with other businesses, drop their logo onto your site—that alone has been shown as a viable source of social proof that pushes people to buy.

This will make you more credible to potential clients. One of those notable clients might be one they connect with or admire, which only makes them want to connect with you more.

Create a Conversation With Social Proof

So why does social proof matter?

Social proof offers your potential clients a mental shortcut to get from “Should I care about this?” to “tell me more.”

Create a conversation with your clients by giving them the information they need to care and want to learn more about your business and services you offer.

Social proof plays an important role in marketing. Are you using it to your advantage? Schedule a consultation with one of our experts to start putting social proof into action for your business.

Take a look at what’s new in digital marketing.

Keep Your Eye on the Ball: What’s New in Digital Marketing?

By | Marketing Strategy

What are you doing to stay relevant with your clients when it comes to your digital marketing strategy? You need to keep your eye on the ball to make sure your digital marketing strategy is a success.

With so many different trends in digital marketing, you should know that not all are worth following. But there are a few we think are likely to stick around.

The needs of your customers and clients evolve over time, which is why digital marketing strategies have to evolve, too. By staying on top of the latest trends and your clients needs, you can ensure that your future and current customers will stay happy.

See which digital marketing trends you should know about:

What’s New in Digital Marketing: Mobile Marketing

Unless you’ve been living under a rock these past few years, you most likely know how important it is for your business to be mobile-friendly. Why? According to Statista, in 2018, 52.2 percent of all website traffic around the world was from mobile phones—and it’s only going up from there.

With most people are glued to their phones for an average of five hours per day, it only makes sense to integrate mobile marketing into your digital marketing strategy.

You should start with a mobile-friendly website. You want a responsive website that allows users to easily navigate through your website regardless of what device they’re viewing it on.

When a website is not mobile-friendly, this can cause users to become easily frustrated and leave your site sooner than you want them to.

When it comes to mobile marketing, your email marketing should also be designed to look great when opened on phones as well on computers. This is because consumers are more likely to open an email on their mobile device than their desktop.

When you’re brainstorming your next marketing campaign, think about how you can integrate your mobile phone into the mix.

What’s New in Digital Marketing: Quality Content

OK, so quality content itself isn’t new. But putting a huge emphasis on creating and curating quality content for readers is.

There are two key factors at play here—first, it’s important to create and publish content on a regular schedule that your audience can depend on. And second, it’s important to make that content useful, helpful, and relevant for your clients and potential clients.

Sure, having tons of blogs and Facebook posts looks great, but if nobody is reading them or connecting with them, do they really matter?

Provide your customers with authentic and helpful content they’ll want to read, engage with, and share. You should stick with a consistent schedule and keep an overall goal in mind.

What’s New in Digital Marketing: A Focus on Reviews

There are a lot of different factors that go into organic traffic to your website, but one of the most overlooked is reviews. Google would rather rank a business with hundreds of five-star reviews over a business with one five-star review or a business with one star. This means your Google, Facebook, Yelp, and other review profiles are considered.

Before customers purchase an item or visit a business, about 50 percent of adults under age 50 will check reviews online first.

This is why you should make sure to include a plan of action for acquiring more reviews in your digital marketing strategy.

Reach out to your customers personally to ask them to leave you a review, leave reminders in email marketing, or even create social media posts asking for reviews. It’s better to ask for reviews than to expect them to happen without a little nudge.

If your digital marketing strategy isn’t meeting customers where they are, it’s time to rethink it. Wayward Kind is here to help you stay ahead of your competition and give you a marketing strategy that works! Connect with us today to find out how we can help.