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Introducing Melissa Mudd, Wayward Kind’s copywriter.

Introducing our Copywriter, Melissa Mudd

By | Team Wayward Kind

2020 was a busy and tremendous year for Wayward Kind. We grew our in-house team, and they hit the ground running. So here we are, and we are so excited to introduce you to the very talented Melissa! 

Always learning along the way 

Melissa comes to Wayward Kind not with an industry background, but as a former high school English teacher—and really it’s a story of being at the right place at the right time. Melissa is intensely dedicated to growing her understanding of equity, white supremacy, and the racial underpinnings of American society and culture. That pursuit is how she met our Founder, Jules Taggart.

Because she knew Jules through this space of gender, class, and race equity and is a lifelong writer, working for Wayward Kind is a perfect fit. Copywriting is one way to amplify the voices and work of the people making a substantive change to American society, and Melissa approaches each day ready to learn. 

She is a sheer force of life, she’s honest, positive, kind, and authentic. She may tell you a long, winding story, but that story gets to the heart of the initial inquiry and stays with you. 

Melissa lives in Dallas with her family. When she isn’t working, she loves being outdoors. She tries to make the space to walk every day, and she loves to bike, hike, and camp.

The lightning round of questions: 

Wayward Kind: What is your favorite way to start and end the day? 

Melissa: I like to start the day with silence, before my kids are awake, maybe with tea and a book but that doesn’t happen very often. Because of the slower pace of life during the pandemic, when dinner is over and the kitchen is clean, we gather in the living room and either read together or play some kind of game. It really is the best way to slow.way.down. and wrap up the day’s events.

WK: Did you set any goals for the year, and if so which have you met, and which turned into something other than a goal met?

Melissa: In an effort to get healthier physically, I started paying attention to moving more. I didn’t have a specific goal in mind, but now I bike whenever the opportunity presents itself which is more often than I would have thought! Additionally, my kids and husband have joined in, and most weekends involve some kind of bike excursion (usually to a pancake joint). Most recently, we accomplished multiple weekends with seventeen-mile round trip breakfast outings! Health for me turned into fun outings with my family.

WK: What have you learned during quarantine? What have you missed?

Melissa: I miss hugging my friends. I miss just seeing people for the fun of seeing people. I miss the ease of being in the world. I miss the movies. The collective experience of sitting alone together in the dark to experience someone else’s storytelling. Same with concerts, museums, and theater. I miss experiencing beauty with other people. Taking in a piece of art in a public space beside a stranger—even if you have no interaction other than eye contact or an overheard sigh, mmhm, or wow—is fundamentally different than taking it in and telling someone about it later. The ways social media has stepped in to fill this gap is amazing and important, but being in person, in the moment, and seeing another person’s unselfconscious response to the thing that also moves me—I really miss the shared humanity in that.

Wayward Kind is so happy you’re here, Melissa. 

Need some new content? A brand voice update? Get in touch with us to see how Melissa’s talent can take your ideas and turn them into reality.

How to practice ethical marketing

Build Brand Trust with These Ethical Marketing Campaigns

By | Marketing Strategy

Ethical marketing is the content you share about the intersection of your product or service and the impact it has or your business has in the world. It’s as much a digital marketing strategy as it is a philosophy. 

At Wayward Kind, ethical marketing is at the heart of our digital media. Our work is rooted in creating positive social change and we partner with companies and organizations that are aligned with our purpose. Ethical marketing is not just about what you do or how you do it, it’s about the values that are the heart of your business and living those values. 

Through ethical marketing practices, you are ensuring the customers that you are being honest and transparent about your product, your business, and your goals. This approach to marketing allows you to build trust and strong relationships with your consumers because you and they share a set of principles and ideas. 

Here are 4 ideas of how to start your ethical marketing campaign today. 

Show the work you’re putting in towards your social goals 

What is your business currently working on to be a better environmental steward or more equitable? Or if you are new to social impact, make a list of the areas your business could improve upon in terms of social and environmental causes, and create actionable goals to implement those values. Make sure your goals are actionable, achievable, measurable, and time-bound. 

From those goals, create content with your goals and where you are, what you need to do, and your timelines to implement your goals. Post on social media about your process, write a blog post or make a video about how you decided on your goals, write a guide, have an Instagram live on the reasons you wished to make a change and your commitments.

Check out this example. James Coffee Co. introduced at the beginning of 2021 their glass jar program. They replaced all of their single-use plastic cups and straws with glass jars.

Instagram: jamescoffeeco

In 2020 they sought to reduce the waste produced by their coffee shops, and the glass jar program was born. They created a cool video about it and wrote about how it works on their website. 

Show your customers and audience that you are socially responsible through your actions, not just through your marketing. It’s fine to share what you’re working on and your learning process, but don’t do it as a marketing tactic.

Build a campaign around awareness 

What is it about your issue of choice that matters? Educating people through an awareness campaign is a great way to get people involved and invested in your issue. It’s not about your company or your product, it is solely about the issue you are trying to educate people about. 

Patagonia is one of the best in the business at awareness campaigns. Their audience is people who like to be outdoors. Those same people share a certain set of beliefs and ideas with Patagonia. Patagonia says this, “We’re in business to save our home planet.” They write and feature content about the various facets of both the harms our planet is facing and the solutions.  

Patagonia Awareness Campaign Homepage

On their website and social media platforms are ways to get involved and extensive lists of organizations to donate to. When you engage with the brand on their platforms, you learn something, from the production process, to the recyclability of materials, to the environmental issues around outdoor recreation, to national policies conversations. Their brand’s content is geared to learn. 

Instagram: patagonia

Another brand using and sharing its platform to educate is Lesse Skincare. Their Instagram page is full of content about social justice work, ways to get involved politically, and the sustainability of their products. 



Share information on issues that align with your values. Your audience will have a chance to learn from you and grow with you. Moreover, sharing content about issues will cultivate brand trust because you are sharing parts of your values as a core part of your content. 

You aren’t selling anything, certainly not your product, you are raising awareness for something that matters to you. You’re inviting people who are like-minded to come sit by the fire. At some point might you do business together? Sure. But that’s not the point. For ethical marketers, values alignment comes first. 

You can raise money

Money is one of the most effective ways to implement change. Money allows for policy to be written, goods to be distributed, aid to reach the hands of people who need it, research to be conducted, and a continuation of work for a cause. 

One idea is to collaborate with an organization, and raise money for their work. In February of 2021, for every subscription to Dan Pfeffier’s Message Box, the first month’s cost of the subscription will be donated to the organization Run for Something. 

Another idea is to commit a certain percentage of your sales, monthly or annually, to donations to a cause you are invested in. During Pride Month in June 2020, Boy Smells created a whole line of candles for the month, and pledged 15% of proceeds from the PRIDE Collection from June-July, with a minimum donation of $26,500. The amount you pledge of sales should be what is feasible for your business. 

So many of the causes we care about are having research done on them to better understand how to rectify them. You can raise money for research projects as well, or start your own. 

In their work, Every Level Leadership kept seeing that Black womxn were not supported in workplace cultures. To understand why, they started Black Womxn Thriving the research project to “understand how Black womxn find joy, success, and stability at work; and how companies and organizations can recognize their responsibility to create a work environment where Black womxn thrive.”

If you are going to raise money for a cause, let your customers know that their purchase supports a cause. Profile the cause and market the campaign, and once the period of time is over for the donations, make sure you let people know how much was raised for the cause. Share the story of what the donation went to, maybe you can get the organization involved in telling that story.

Customers want to be involved in making changes and want to align their buying habits with their values.

Put your work on display

There are two ways to display the work you are doing for causes. One is to show the progress through data, and the other is through storytelling– who have you helped, what have you done. 

A San Diego small business, Home-Ec, in June of 2020 pledged to commit at least 15% of their cookbook inventory to Black-authored books. They created an Instagram post about their pledge, and in August 2020, updated their followers that they had fulfilled their pledge and demonstrated their demographics of cookbook authors through graphs. 

Instagram: home.ec.store

The founder is creating a culture of transparency and honesty in her business by saying here is where Home-Ec is and here’s where she wants Home-Ec to be. Once she reached her commitment, she displayed it so people knew that she had kept her word. 

If the work you are doing directly impacts people, share their stories, garner testimonials to distribute or feature on your platforms. People resonate with stories, so storytelling can be an effective way to bring people into the work you are doing. Maybe your work doesn’t have a direct impact on peoples’ lives but there are people doing incredible work for a cause or issue you care about, those are the stories you can share on your platform. 

Every Friday on Instagram Ellevest, a financial institution for women by women, does #FinancialFeministFridays where they feature women who are making strides in systems that are dominated by a history and presence of patriarchy. 

One Friday they featured the story of the U.S. Women’s Hockey team’s fight for equal pay to the men’s team. Another Friday they featured the story of Kima Jones, the founder of Jack Jones Literary Arts — a book publicity company promoting stories written by black women and women of color. Both of these stories are a different facet of creating financial equity for women. 

Another way they share their platform is through the hashtag, #ElleRaisersSpotlight, where they tell the story of women in business that are breaking glass ceilings. 

Instagram: ellevest

Here at Wayward Kind one of our core values is liberation. We actively seek out ways to use our platform as a tool for liberation. Our content features clients, collaborators, and partners who share this belief and are working in their sectors on envisioning and creating a more just world. We do work for real people, who work for real people on real issues. Their stories need to be told, and we use our platform for just that. 

Stories boost our trust and confidence, they motivate us to do something, they provide a window into what could be or what should be, allowing us to see ourselves in the work. The stories you tell will be an extension of your brand’s story. 

Get started! 

There are dos and don’ts to ethical marketing. Do be transparent and honest. Don’t lie or exaggerate. Don’t commit to values-based work because it’s a good marketing idea. Do work on issues that align with your core values. Don’t be fraudulent or disingenuous. There is so much power and force for good when businesses commit themselves to causes. 

Wayward Kind is a digital marketing agency focused on having digital conversations that matter. Our sweet spot is working with challenger brands who are making a significant impact in race, class, and gender equity and want to develop stronger relationships with their clients.

Want to create meaningful content and market what you care about? Let’s chat.

WANTED: DIGITAL MEDIA MAGICIAN

By | Content Development, Marketing Strategy, Team Wayward Kind

Wayward Kind is looking for a Digital Marketing Strategist to join our team of marketing experts. Is that you? Let’s find out:

We Want to Meet You If:

  • You love social media. Every day you update early and often. Your knowledge spans platforms, and you know how to grow an audience. And when something new comes along, your goal is to get out in front of the crowd and use it to connect.
  • You have some experience in digital marketing. (Or not.) Do you have a general way of reading people and audiences and understanding what they need? That’s key.
  • You are versatile. You enjoy working in a space that is different every day. Our clients are trying new things all the time, and we keep pace with them.
  • You’ve got receipts. You can show us how you’ve been developing your space in the digital world and how your channels influence the world around you.

You’ll Like Working Here If:

  • You want a workplace where you can show up as yourself every day. Black, Brown, queer, differently-abled—we know that a variety of voices brings a richness of perspectives, and we know that our work is better for it. Whoever you are, if you’ve got the skills for this job, we’ve got space for you to showcase them.
  • You want to flex your creativity every day. We work with social innovators, and their innovation pushes us to discover new methods to amplify the power of their work.
  • You like working with people who are changing the ways the world works. Our clients are pushing the envelope in areas of racial/gender equity, sustainable commerce, body positivity and many others. If you have been looking for a way for your day-to-day to create long-term impact, this is the place. 
  • You’re a flexible, resourceful problem solver. Digital marketing is at the heart of all we do, and your skills will touch every part of our agency. We need a person who knows how to ask questions and find answers, who is happy to try what’s never been done to see if it works. A willingness to not know but find out is vital.

What You’ll Be Doing:

  • Conceptualizing content pieces, including determining what platform and format will work best to reach a defined audience
  • Oversight of content from initial concept through publication
  • Gathering data, analyzing, and delivering the results of specific campaigns and initiatives to clients, including website metrics, social media metrics, and email marketing metrics
  • Strategy and direction for website development, including new websites, revamped sites, and ongoing website updates
  • Social media account setup, optimization, and content development, remaining in alignment with current best practices and algorithm changes 

  • Regular interaction with clients to ensure satisfaction with content and to continually refine and evolve strategy
  • Marketing plan development and facilitation
  • Referral marketing strategy development

What You Need:

  • 2-3 years of marketing strategy experience
  • 2-3 years of social media experience
  • Basic graphic design skills for social media (Canva, Photoshop, etc.)
  • Previous digital agency experience preferred, including direct communication with clients
  • Professional proficiency in English

Who We Are:

Wayward Kind is a digital marketing agency built on the belief that people buy from people, not from brands. We work with challenger brands that are making a significant impact in race, class, and gender equality. Our work is rooted in creating positive social change, and we partner with companies and organizations that are aligned with our purpose. More of our work can be found at waywardkind.com/work.

What We Believe In:

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure, as well as the significant responsibility, of helping organizations communicate what they believe in.

We approach our work through a social justice lens, and we choose clients, collaborators, and partners who share these core values.

A Few More Details:

  • Location: This position is remote though our home office is located in San Diego, CA.
  • Job type: Full time
  • Job Title: Digital Marketing Strategist
  • Salary Range: $45,000-50,000/year
  • Benefits: Paid Holidays, Paid Vacation Time, Health Insurance
  • Business Hours: 8 am-5 pm, Monday through Friday

 

To apply, please send a cover letter, resume, and any samples of previous work to jaz@waywardkind.com

Welcome Omar Morales, Wayward Kind’s Creative Director

Welcome Omar Morales, Wayward Kind’s Creative Director

By | Team Wayward Kind, Uncategorized

2020 brought us so many exciting new additions to our team, and we are thrilled to introduce you to our Creative Director, Omar Morales! 

As a designer, Omar has held a wide variety of roles, and his work has been influenced by interactions with researchers, designers, engineers, printers, stakeholders, and executives. At the heart of his experience and creative approach is collaboration and empathy.  

Check out our Founder Jules Taggart’s interview with him! 

____________________________________________________________________________

Jules: Who has influenced your body of work? What did you learn from them? 

Omar: The cliche design leader is Jony Ive of Apple. Most designers would probably find incredible inspiration from his design aesthetic but what draws me to him is his career trajectory. 

He moved from designer, to creative director, to entrepreneur. He manifested change in his life, envisioned this push and pull of form and function. His very life is the embodiment of his design inspiration, the Bauhaus tradition. 

Secondly, I admire his amassment of knowledge and his ability to work so fluidly with the fast paced nature of technology. Over the course of his career he has molded the idea of ‘beauty’ to fit the most prominent spaces of modern life: web design, household items, workplace aesthetics. 

Jules: As Creative Director at Wayward Kind, what opportunities do you see for our company’s growth? 

Omar: I want to cultivate a pool of talent that elevates our team not just with their well established skills, but with their capacity to generate ideas, innovative forms, and new processes. Design moves so quickly with the incredible pace of technological development, so we are in constant demand for new ideas. 

The pool of talent I want to bring to Wayward Kind must have diversity: in experience, in education, in life. And because design is a fast-paced element of our industry, this team has to be collaborative, and open to learning from, and teaching one another. 

Jules: What are you nerding out on right now? 

Omar: Oh, trying to find that balance of the best operational, leadership, and management frameworks that honor both time constraints and creative needs. How can we set the capacity and measure the work that needs to be done for each client creatively while establishing an iterative process? 

Jules: How are your personal values aligned with Wayward Kind’s core values? How does this impact your work?

Omar: I come from a multicultural, nuclear family. A very diverse and inclusive family. And that experience informs my designs, my approach to user experience, my leadership style. But I reached a point in my career where I wanted and needed my work to have impact. I love helping organizations convey the change they are seeking to make in a visual medium. 

Jules: One of the things I love about your work thus far, is your ability to build culture, and to build a team that loves what they do, feels challenged, and is constantly learning. How do you go about doing that and what do you love about the team you’re building? 

Omar: Empowerment. I strive to make sure my team feels they have the ability to go outside of their discipline and feels secure in knowing that curiosity is a core strength. I am constantly asking myself how I can feed and nurture my team’s curiosity. How I can help my team members get to where they need to go, both in their present work and their professional lives. 

Jules: What are you excited about in 2021? 

Omar: Cultural iconography is changing. Groundbreaking icons become trends, and for so long the cultural images have been too narrow. In 2020, a Pandora’s box of new forms was unleashed in which we can see ourselves, and it widened the horizon of perspectives from which we can see and empathize with the world.

Design will follow that democratization of perspective and knowledge. And because of the response the majority of the world had revelations brought to light, we have made space for marginalized perspectives to become trends, which then become normalized. 

We are living in a space of infinite opportunities to design for the diverse world with which we live in. 

Lightning Round: 

Jules: Do you have any rituals? 

Omar: Practicing mindfulness and presence. Focus is important for me to cultivate during the work day and in my personal life. The apps I use for this are Headspace and Calm. 

Jules: What is your favorite way to start the morning? 

Omar: I like to set my intentions for the day. I clear my head and set an agenda and goals for each day. I like the feeling of completion. 

Jules: What is your favorite way to end the day? 

Omar: Holding my wife’s hand. 

Welcome to Wayward Kind Omar, we are so happy you’re here. 

Looking to re-brand? A website update? Get in touch with us to see how Omar’s creative vision can take your ideas and turn them into reality.

How to generate leads for the impact economy

How to Generate Leads in the Impact Economy

By | Lead Generation

As an organization, your business is committed to providing some social impact by virtue of your product or service. With a growing number of businesses adopting a form of social good or addressing social problems in their business, how do you stand out

This requires a solid understanding of your potential customers and reaching them through targeted marketing strategies

A marketing strategy is your business’ approach to reaching your desired customers. Before you embark on formulating that strategy, we have a couple of questions you should ask yourself.

  • Who is your customer? 
  • Who could be your customer? 
  • How can you serve their needs with your product or brand? 
  • What are some periphery needs that your product or service also solves? 

The answers to these questions will help you align your target audience with the right platforms. And from these answers you can begin to ask a few additional questions: 

  • How can you reach potential customers? 
  • What platforms might these customers be on? 
  • What content could supplement your product or service? 

The digital mediums you pursue, connect you to your target audience. We will cover four marketing mediums that will help you generate leads for your business.

How to generate leads for companies committed to social impact 

There are four areas that will help your company generate leads. 

  • A strong traditional digital marketing strategy, your email marketing, your blogging, your paid ads. 
  • A robust social media presence, and utilizing all that it offers. 
  • Trying out newer digital mediums like videos, podcasts, and webinars. 
  • Collaborative marketing 

Traditional marketing 

The traditional digital marketing outlets are still as important as ever. They are some of the most cost effective lead garnering methods out there. 

Blogging

Blogging is an opportunity to demonstrate your expertise, and capacity to solve your readers problems. Content that answers your customers’ questions and provides solutions will build trust with your brand and product. Moreover, your expertise becomes an added value to your product. 

Because blogs can be widely distributed on social media platforms, there is opportunity to reach wider audiences than just your targeted audience that you have already engaged with. Social media distribution can bring new traffic to your website and new engagements with your social accounts. It’s an amazing tool for building your brand, enhancing your visibility and leads. 

But you have to blog consistently. Google loves new content, so the more content you generate, the more your website will be crawled. And visitors that become your regular readers will spend more time on your content and coming back to your site. That increased time spent on your page and low bounce rate will improve your search engine ranking. All of this is important because it will help your business reach the top of the Google search results, therefore becoming more accessible to more people. 

Moreover, you are blogging to be an authority figure in your sector and to create a base of followers. Authority and loyalty are built. And inconsistency in your blogging stymies your ability to build either. If you have a blog but cannot make it a habit, partner with Wayward Kind! We will help you generate content ideas, a blogging strategy, and write and schedule your content. 

Email Newsletter 

Email marketing is one of the most effective conversion tools in the books. It’s comparatively inexpensive and can be very personal if done thoughtfully. Through email you can distribute your content, build brand awareness and community, and establish a relationship with your customer. 

One advantage email has over other digital marketing forms is personalization. Your emails can be personalized to a specific person’s desires and needs, promoting relevant content based on the data you have collected from their interactions with your website, media, and product.  

The nature of an email also is great for business. We are programmed to do something with the email, click on the link, reply, forward. So email can be a great way to drive traffic back to your website.

And best of all, data shows that every $1 spent on email marketing typically generates about $38 in return on investment (ROI). This can be a budget saver for small businesses. You can reach your entire audience with one email! 

Paid Ads

Paid ads are based on keywords. When you know your potential customer, you can use what they are searching for to position your ads to them. Knowing your customers means you can target them in a more direct way.

Paid ads allow you more control. You are placing the ads in certain demographics, geographical areas based on behavioral data. The benefits of paid advertising are that you have immediate visibility to your targeted audience and measured in real time. If an ad isn’t working in a specific area, retarget it. 

Utilize social media 

Social media is a visual representation of your brand and your product, and a space to interact with clients. The medium is a great opportunity to expand your reach. Almost half the world is on social media, of all ages and demographics, so it can help you build brand community with your established audience, and position yourself to those on the outer edges of your targeted audience. 

Moreover, social media isn’t just Instagram or Facebook, there are thousands of social media platforms, all for different purposes and audiences. So do research about the platforms your clients are regularly spending time on.

Optimize your profile 

Make sure everything is in order for leads to contact your place of business, online, in-store, socially. And match your call to action buttons with what you want them to do. Do you want them to email you? Call you? DM you? Like? Follow? 

Lastly, position links wherever you can. Provide various opportunities to direct traffic where you want traffic to be directed. 

Incentivize the share feature

Allow your existing customer base to share your social content to their audience. By incentivizing the share feature on social media, you can reach audiences that you may not have associated with your brand. Moreover, it’s free! 

And in reverse, share your customers’ images of your product! Social media is a way for potential customers to see themselves in or with your product. If they can identify themselves with it, you can convert a potential customer into a customer. Plus sharing your customers’ content is a free means of content creation! 

Use hashtags effectively 

Using hashtags allows customers to see your content without searching for it organically. Use your keywords as hashtags and when people are searching those keywords, your hashtag will pool your content with others using that hashtag. 

Another great use of the hashtag feature is to create a brand hashtag, maybe a memorable saying to associate with your brand or your business’ name (we like #kindcrew when talking about our team). 

People can use that hashtag on their posts of your product, and build a pool of images associated with your hashtag. From that pool, people can see your products’ popularity and brand community. People want to be a part of something, want what others have. A branded hashtag can create that sense of desire for potential customers. 

Explore newer digital mediums

Part of lead generation is finding the digital mediums your potential customers are using. Billions of people have email and social media, but where are the niche spots your customers are tuning into for content? The newer digital mediums we list below are some great spaces to start researching and generating content for. 

Podcasts 

Podcasts are regularly scheduled programming, and usually have a following. Going on an established podcast in your market can help you reach new audiences that already have some attraction to your product or service. It is space for you to communicate your business to others, and will then lead to some conversions in website traffic and social following. 

If you want to start your own podcast, you’ll have to build that following but they offer an awesome opportunity to repurpose content and bring in guests that can share your podcast and your brand. 

Webinars and Workshops 

If your business excels at something, holds special knowledge or useful knowledge, host a workshop or webinar! Choose topics that are relevant to your audience and advertise what attendees will gain from your teachings. During the webinar, position your product or service as a means to build on what they learned. 

You can host this on Instagram or Facebook live, over Zoom, in-person. And then make it into video content. 

Sharing knowledge is a way to attract potential customers, build community and trust with your brand. Moreover, having attendees register for the event with an email, provides continual access to a potential lead. 

Videos

Videos forge stronger bonds with consumers because they are spending more time with your brand and product, which, in turn, makes them more likely to purchase a product. 

The best videos you can create are how-to videos. ‘How to’ is one of the most evergreen sources of content. People will always need to know how to do something. Other video content you can produce is tutorials, client testimonials, sneak-peaks, behind the scenes, interviews. 

Video is also an opportunity to repurpose your existing content. Take a blog post and make it visual, or demonstrate in real time how to use your product or service

Collaborative marketing 

There are brands that are similar to yours, brands that also work on your social cause or local small businesses that would make great collaborators! 

Team up

With brands that are similar to yours, create opportunities to work together. Teaming up with organizations that work on your chosen social cause can help create awareness in your community, and get them involved in your social cause. If you are part of a local community, collaborate with other local stores! Other ideas include creating a group together, offering a joint opt-in piece to join both your mailing lists, discounts at one another’s businesses. 

This works best if whom you pair up with will run a collaborative marketing campaign. Highlighting your business on their social media, on their website, whatever platforms they use. 

You will reach more people and build long term relationships with enterprises which can lead to more events and cross pollination in the future! 

Form strategic partnerships

Find an adjacent business, someone with the same clientele but different services than you and form a partnership. Your clients need both services, so when the opportunity arises you both would present one another’s business as the solution to those services. 

By forming strategic and strong partnerships, you create an opportunity for collaborative success and consistent lead generation. Your partner will market your services and vice versa, and your work will help you, your partner, and your clients get the results they need! 

Get started! 

This was a lot of information! We know, but the best thing you can do for your business is allow for it to be seen. A marketing strategy is creating opportunities to be seen by potential customers. If you need help organizing the right marketing strategy for your business, reach out to us and we can get you started! 

Connect with us today.

 

How to Respond to Political Moments

How to Respond to Political Moments

By | Content Development, Marketing Strategy

On Wednesday, January 6th, 2021, Black and Brown organizers secured the victory for two historic Democratic candidates in Georgia, essentially saving American democracy once again from itself. Mere hours after this, in the midst of certifying the Electoral College vote, white, domestic terrorists descended onto the Capitol and attempted an insurrection. 

Just last year, in the same spot, the National Guard awaited people protesting the state-sponsored violence of police brutality against Black, Brown, and marginalized communities. Where was the National Guard or the police when white insurrectionists seized the Capitol building? 

We know why the police were not there. We know why insurrectionists’ bodies were not brutalized. White supremacy. 

What happened on January 6th isn’t the first time our collective consciousness has been activated. Not the first time we witnessed two Americas. Nor will it be the last time we both bear witness to the white supremacy that underpins our nation and, celebrate the communities of color that are, continuously, the beacons of progressivism and democracy in America. 

The question is: how do we respond as business owners? 

As business owners, you’ve probably been told to stay silent on political matters. But silence is contributing to the dominant forces of violence that we see play out in politics and society. 

And those forces of violence aren’t that far removed from our work. They live within us and show up in our workplaces. 

Responding in the moment

If you are new to this conversation, pause here and watch this video. Wayward Kind’s Director of Strategy, Jaz and Marketing Coordinator, Keishonda had a candid conversation about inclusivity in the workplace, being Black, working in marketing, and some steps businesses can take to back up their posts and hashtags with tangible action.

Then come back to this question: when events are unfolding what can I do as a business to respond and make space for them? 

Pause or stop your scheduled content

Every time something awful happens, companies that are relying too heavily on automated marketing efforts (like scheduled social media and email content) show how disconnected they are from their community. If you do nothing else, stop your scheduled content.

Show up, in real time, with a point of view. 

Don’t wait for things to blow over or hope that you don’t need to address it. If it’s impacting the people you serve, it’s the only thing on their mind. You are catering to your market, and by staying silent, you could lose your audience. 

Take a genuine position as a brand on those issues, and the issues that matter to you. The “issues” don’t need to be aligned with your work. 

As an example, accounting firms should be showing up and speaking up about BLM just as much as they are talking about PPP loans.

People want to align themselves with brands, especially ones about livelihood, that they trust. Trust is built by the alignment of a brand with a customer’s personal values.

What does showing up look like? 

There are a few unspoken rules to speaking up

  1. Timeliness matters. If you have a POV on a current event and it’s not shared in the moment when it matters, then it’s too little too late.
  2. Do not show up with hollow and disingenuous statements. Your comment on events should not only indicate a position but a subsequent action, an affirmation, a renewed commitment, an education. 
  3. These moments of civil unrest are not a “marketing moment”. It is not an opportune time to market your services unless you are a Diversity Equity and Inclusion consultant. 

These moments of civil unrest are not about what you do, it’s about who you are. Just because this is not a marketing moment, does not mean you do not show up. You absolutely need to show up with a message that centers people, the event, and action. 

In the wake of George Floyd’s murder, large corporations and small businesses alike raised money for local and large civil society organizations. Businesses pledged to have a certain percentage of their inventory made by BIPOC producers. After the attempted insurrection, companies took action and disassociated themselves with the factions that tried to stage a coup. Shopify and Amazon took down affiliated shops. Banks are suspending political contributions. The Professional Golf Association, Ben and Jerry’s, the National Beer Association, all made statements.  

Racism, white supremacy, violence, sexism don’t happen in a singular event, these are everyday realities for people, so your response to an event should be bolstered by an action that demonstrates a sustained commitment to actionable change. 

These are tips for the immediate reaction to a crisis, and following are some long term actions to start making a difference in your organization. 

Being crisis ready

Responding to a crisis isn’t just something you do for your customers. Responding to a crisis is something you do for your employees and the longevity of your work and culture. But preparing for a crisis when the world is in the middle of a fire is the worst time to respond. You need to invest in becoming crisis-ready. 

Create space for your employees

National events show up in your workplace in how they personally impact employees. Your employees may be tired, may be worried, may be reckoning for the first time with their power in the world, may be dealing with the loss of a loved one. As we know, events, like January 6th, like the murder of Breonna Taylor, are happening in the midst of a once-in-a-century pandemic. 

You employees are human before, during, and after work, and cannot and should not disassociate with their humanity during work hours. 

The way to prepare for these events with your employees in mind is to create safe space.

Collaborate on decision making, on matters like what does care look like especially for BIPOC employees? What are the automatic solutions that will be in place during times of crisis? What are the daily practices of well-being that you want to cultivate for your staff? Empower your employees to ask for what they need, and create a culture of accommodating those needs. 

Something we practice at Wayward Kind is debriefing an event. Ask people at the first meeting of the day, how they feel about the event and or how they feel about approaching their work that day, what headspace they are in. We follow up with assessing the capabilities of our team for that day, what needs to be done in that moment, what can wait, and how we can be of assistance to our other team members. 

If you are a leader of a team, you are responsible for modeling good practices, all the time, not just in moments of crisis. 

An idea Jennifer McClanahan-Flint, Founder of Leverage to Lead had, is having automatic responses to emails during crisis. On Wednesday and for subsequent days of that week, Jennifer and her team activated their automatic response to emails to provide space to recuperate and care for themselves. Furthermore, creating boundaries for themselves with their clients. 

This automatic response email can be formatted similarly to this: 

  1. Acknowledge their email,
  2. Tell them the duration you will be out of the office or when you will be checking your email again, 
  3. Assert the practice you are creating for yourself or the entire team, 
  4. And if you so are inclined, offer a secondary resource if it is incredibly important. That could be someone in the office that has offered to be a resource or a point of contact. 

Your approach to creating space for your employees should be based on accommodation, creativity, and well-being. Emergency preparedness is not a one size fits all matter, and not every emergency will require the same measures. The most important aspect of emergency preparedness is meeting the wellbeing needs of your employees; your goal is to take care of them.

Create Core Values 

Every company has a set of values, whether or not they are articulated. Articulating those values will create a strong company culture, a team foundation, and be your roadmap for how you respond to a crisis. 

Your values should be tenets you, your employees, and your work embody every single day. And the value itself should be paired with actions that manifest the value. 

One of our values at Wayward Kind is “liberation.” 

We recognize all types of diversity including ethnicity, race, sexual orientation, gender identity, age, religion and abilities. We actively seek out ways to use our platform as a tool for liberation because we know that’s what makes our work exceptional. And we carefully select clients, collaborators and partners who share this belief. 

The actions necessary to manifest liberation require socio-political consciousness of the employees and clients, and, moreover, honest introspection and evaluation of our work. 

Values are practices. They need to be well defined to include what it looks like when practiced, what if feels like, what it should yield. It serves as a blueprint for action. And if you live your values, it will make responding to a crisis instinctual because your values have allowed you to be proactive. 

If you are having some trouble developing a set of values, check out our blog post on how to develop your company’s core values

Do I have to do it alone? 

We’ve given you a lot to work with and a lot to think about. We know it can be hard to get started. There are so many incredible resources available to start this process, and there are excellent Diversity Equity and Inclusion consultants that can help you navigate this. Some that immediately come to mind are:

Equity in the Center

Every Level Leadership 

Inclusive Life

Leverage to Lead 

Molly Gordon 

Nicole Lee Consulting

The Adaway Group 

This work is important. Don’t get deterred by its difficulty. There are people inside your organization, and businesses to call in, to help you get started. 

If your business has questions about how to make your messaging consistent and authentic or make sure your messaging and marketing are aligned with your core values, we are here to help. Tell us your story, so we can go from here together.

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How To Develop Your Company’s Core Values

By | Content Development, Marketing Strategy

Every company has a set of values, whether or not they are codified or articulated. Having an expressed set of core values though creates a strong company culture, a team foundation, and sets your company apart from your competitors.

Coming up with a strong set of values and then living them out takes determination and commitment. If you are having trouble articulating your values, don’t worry, we have some fundamental questions to ask yourself to help you, and follow up with key ways to start living out your values. 

How to develop your company’s core values

 

Identify your values

To begin identifying your company’s core values, ask some of these foundational questions:

  • Why do you do what you do? 
  • Why does your company exist? What is your purpose? 
  • How is the world different with your company in it? What legacy are you leaving behind with your work?
  • Who does your company serve? 
  • What does your brand believe in? What are you willing to go to the mat for?
  • Are there certain fundamentals that are not up for compromise? What is non-negotiable for you?

These questions ask you to think critically about your foundations and aspirations. Both of which are bedrocks to values. The next set of questions asks you to think about what you presently have in terms of values, ideals, characters, ethics, in your team members: 

  • What do you admire about your team? What do you want more of from your team? 
  • What drives your decision making? 
  • What are key qualities that every person a part of your company must possess and demonstrate? 
  • What behaviors and attributes do you think best demonstrate your company? 

These questions are intended to see where you are working from and working with––and what is missing. That balance of what you have and don’t have will be a determining factor in what kind of training and transformation your company has to do to begin living out your values and your purpose. 

This next set of questions ask you to look outside of your organization for inspiration: 

  • What are some sources of inspiration for your company?
  • Who are exemplars of values, ethics, and purpose you wish to embody and emulate? 
  • What do you have at your company that a competitor does not? 

A notable set of core values will differentiate your company from others in your marketplace. And looking outward at other organizations, companies, workplaces, can help you identify what you like about your existing work environment and present skills, what don’t you want to incorporate into your workplace, and or what you’d like to see in your company’s values. 

Your core values should explain these five points: 

  1. Why does your company exist? 
  2. Who you strive to be and what do you strive to do? 
  3. How will you do that? 
  4. What is so important to you, your organization, your employees there is no sacrificing this element? 
  5. What makes your work valuable? 

You’ll probably have a lot of values that come from this exercise. So you’ll want to prioritize, condense, and eliminate. After you have narrowed down your core values into a few words, phrases, or statements, it’s time to define them. 

Define your values 

Your core values should be more than just words, they have to be a way of life in your office. Defining your core values with clear definitions will help your organization carry them out. 

Katie Douthwaite Wolf was working at a startup company and helped develop a process to articulate a set of core values. One of their core values was “ownership mentality.” But what that meant and how that was implemented, they found to be varied and difficult. At face value, ownership mentality, like most values, is vague. 

Defining what it meant and what it looked like in practice provided clarity on how employees should incorporate this value into their work and what it should feel like when practiced:

“We’re not just employees—we’re truly invested in the company. Our ideas are heard; moreover, they are taken into serious consideration, and often, implemented company-wide. Because we know that we are a vital part of the company, we consistently act with the company’s best interest in mind. We confidently make quick decisions on the job because we’re completely in line with the company’s mission and purpose. As employees, we have the authority to make decisions that are in the best interest of the company and the power to improve the way we run our business.”

What makes this definition great is that it gives employees a precise understanding of what it means and entails. It not only is a function of their work but a function of feeling by being an employee with this company. Definitions should serve as a blueprint for behavior and mentality.

Values only work if they are attainable in every day work, and are going to serve as a push towards your form of excellence. What you’ve set out as your core values has to work for you and have to be lived. 

Live your values 

You can have beautifully crafted value statements, but values are practices, they have to be lived. If you have strong values, they will present themselves in every dimension of your company’s day to day operation. Here are three ways to exemplify your company’s values. 

Hire the right people

One of Ajay Pattani’s, of Perfect Search Media, go-to interview questions is: “describe an experience in your last role where you took initiative and created or implemented a process.” The answer to this type of question is an indicator of their alignment with your company’s values. Do they actively practice your values in their work? 

Teach your values 

It’s unreasonable to think people can just read a document with expressed values and start implementing them. People learn by seeing cause and effect, and consistent and formal training will help your team learn how to utilize your company’s values in their work and understand how much you value your values. 

Leverage your company values in company communications by shouting out a team member that demonstrated a core value with tremendous success or talk about how a problem can be addressed by a behavior implicit in a core value. 

Offer consistent training on core values. There may be new ways to operationalize your core values, or better ways to act out a core value. Training allows your values to evolve and deepen within your company’s workplace. 

Make values a conversation

It’s vital that your values have checks and balances to ensure they are being lived and are not just statements. A feedback loop allows your company to listen, address missteps or lackluster application of values, and celebrate values when they are lived. 

This requires that at every level of your organization, there are regular conversations about the execution of values. Is the work behavior emblematic of your values? Are your clients best representing your values? Who in your company is exemplifying your values? Shout them out in your company wide meetings. 

Because your values are so integral to your organization’s core, they should grow with you as your company inevitably evolves. This can look like an annual conversation about the nature of your company culture or the evolution of your work, your clients, the marketplace you operate in. 

Messaging your values 

Being intentional with your chosen values and how you demonstrate them externally, interacting with clients, the work you produce for them are all factors of why clients choose your brand and not another. People buy with their values, so how you message your values is an incredibly important part of marketing yourself. 

We know you’re busy running a company and living your values, so if you need help articulating how your values align with your brand– that’s what we’re here for. Contact us today. 

Wayward Kind is Hiring an SEM & PPC Specialist

By | Team Wayward Kind

Wayward Kind is looking for an outstanding SEM & PPC Specialist to join our team of marketing experts. 

The right person will assist in planning, implementation, QA, and optimization of paid search campaigns for the best results possible. The person in this role will support advertising efforts for our clients that are primarily B2B brands. 

Are you who we are looking for? Let’s find out!

We want to meet you if:

  • You’re fascinated by figuring out why people buy. You are curious about what makes people hover, read, click and buy. You love that you have the power to ethically shape buyer behavior through your work. 
  • You have an analysis on social justice issues. We work with companies who are making significant changes in race, class and gender equity. You share this commitment and enjoy working in the equity space. 
  • You’re proactive. You are always monitoring performance and are quick to recommend changes and improvements whenever you uncover them. You know that when it comes to ads, time is money and you’re a very good steward of clients’ resources. 
  • You test and iterate in a calculated way. You love to test new ideas to see how you can improve outcomes for clients, but it never feels like trial and error. You have run enough ads in your day and managed enough budgets that when you try new things, you’ve got a pretty good idea of the outcome before you dive in.
  • You’ve got receipts. This ain’t your first rodeo. You’ve got a lot of campaigns under your belt and you know what works. You make smart recommendations to clients and the rest of the team by drawing on past experience. You’ve got examples of your work and you’re proud to show off what you’ve accomplished. 

You’ll like working here if:

  • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them.
  • You thrive on variety.We manage about 40 clients at a time. If you like creating strategies related to several industries and working with lots of great humans, you’ll like working with us.
  • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in.
  • You’re a “details” person. You’re meticulously organized and like to go into meetings over-prepared. People tell you that you set the bar high for getting the details juuuuuuust right. 
  • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • Researching and defining keyword strategy for paid search initiatives
  • Writing optimized ad copy
  • Setting up and launching campaigns in platforms including but not limited to Google AdWords (including Google Display Network), Facebook, Instagram, LinkedIn and Twitter. 
  • Monitoring and optimizing campaigns to maximize results, ensuring budgets and timelines are met.
  • Compiling, analyzing and presenting paid advertising reports
  • Managing timelines and expectations, and delivering effective results
  • Working well under pressure; meeting multiple, and sometimes competing, deadlines
  • Staying up to date on industry news and trends
  • Identifying opportunities to test new strategies that will help our clients grow. 

What You Need

  • A Bachelor’s degree (preferred)
  • 1-2 years of demonstrated, hands on SEM & PPC experience (required)
  • Google Ads certification (required)
  • Samples of campaigns you’ve run and the results you’ve achieved for clients
  • Previous digital agency experience is very much preferred, including direct communication with clients
  • Professional proficiency in the English language (required)
  • Strong knowledge of Google Suite
  • High level of integrity, autonomy, and self-motivation

Who We Are

Wayward Kind is a digital marketing agency that works with challenger brands who are creating forward thinking and necessary social change, particularly in the areas of race, class and gender equity. 

What We Believe In

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure––as well as the significant responsibility––of helping our clients communicate what they believe in.

Our work is more creative and far more effective by being inclusive of different viewpoints, backgrounds and cultures. We choose clients, collaborators and partners who share this core value. 

A few more details

  • Location: We are working remotely temporarily. Once it’s safe, we’ll be back in our offices located in San Diego, CA, at least a portion of the week. 
  • Job Type: Full time, Exempt
  • Job Title: SEM & PPC Specialist
  • Manager: SEO Strategist
  • Salary Range: $50,000-$55,000 per year, commensurate with skills and experience
  • Benefits: We provide comprehensive benefits including health insurance, flexible paid time off, a continuing education stipend, paid maternity/paternity leave, and a family friendly workplace. 
  • Business Hours: Our office is open 8:00 am to 5:00 pm, Monday through Friday. Working hours are flexible, but generally during office hours. 

To apply, please send a cover letter and resume to hello@waywardkind.com. 

 

3 ways of repurposing content

3 Ways of Repurposing Content

By | Marketing Strategy

Creating quality content is time consuming. But what if we told you there was a way to transform your existing content into something new? Or new-ish?

Repurposing content is the perfect way to utilize existing content and get new eyes on it. The goal of content is to be seen, and recycling content is an opportunity to reach a wider audience or reach out to a target audience. Repurposed content helps you to reap the benefits of incoming traffic by expanding the reach of your content.

When we say repurpose, there are a few ways to interpret this. One is to amend a piece of content, like updating it with new information, or re-specify the initial audience. The second way is to transform the medium, such as taking blog content and making it into an infographic or a video, or vice versa, video content into a downloadable white paper.

When you can extend the use of your existing content, you’re working smarter instead of harder. Check out three ways of repurposing content

3 ways to repurpose content 

Before you repurpose all your content, we recommend reviewing your metrics to tell you which posts get the most traffic and most engagement. Secondly, seeing which posts have the most translatable content, like best tips or best insights, or can have a fresh take. Thirdly, content should help your readers get closer to making a decision, so prioritize content that drives decision making.

The goal here is to produce better results for your business, revenue driving, viewership, engagement. Knowing which posts are the most valuable content ensures that your audience will still find it to have value and be interested in your repurposed content. With that in mind, let’s get started on ways to repurpose content! 

Amend it 

One way to amend blog posts is to update it with new and target keywords. This would give you a secondary SEO boost. Include long-tail keywords in your piece. They are indicators that tell search engines what your content is about and how helpful it is to readers.  

Change headlines

Another way to vamp up your blog content is to change headlines, update the picture, and refresh the content with any new information of value to your audience. Because marketing is constantly evolving, focus on creating evergreen content

Create Evergreen Content

Evergreen content is the content that keeps on giving. It is content with a long shelf life because it continues to be valuable and relevant to your audience over time. This looks like “how-to” pieces and consistency in search, not seasonal or period pieces because those lead to temporary spikes not consistent readership.

Finding the evergreen topics for your audience can be found in the search volume of keyword research. This will provide you insight on potential new audiences, and how to position your content to those audiences. 

To do this, think of a few topics you’d like to explore on your blog and enter those into a keyword tool. What you are looking for here are search volumes. Is there enough search on your given topic to increase your search traffic? Also check in with Google Trends to see if your chosen topics are gaining or losing popularity. You’ll want content that continues to grow in popularity and relevance for it to be solid evergreen content.

This is great content to invest in creating because it ensures that relevance. A refresh and amendment here and there will give you the opportunities to garner new audiences. 

Refine target audience

And lastly, you could amend existing content for a broad audience to a singular, target audience. Take your broad piece “How Social Media can Help Your Business,” and target it to an audience, for example creatives, by adding information relevant to that audience.

Change your headline to, “How Social Media Can Help Creatives,” and add the information relevant to this audience, and viola! New content from your content repertoire.

This targeted content creation helps cultivate your authority on the matter. Building continued readership is important to your business, and being an authoritative figure in the industry will keep readers perpetually interested. 

Change the content format 

So much of your existing content is translatable into a new content format, it can be condensed, expanded, shareable and downloadable. There are so many possibilities awaiting you.

If your content is primarily blog posts, they can be recycled into whatever type of content best resonates with your audience. An infographic is a visual representation of your written content, and incredibly easy to share.

Maybe you have a couple blogs or videos on a particular topic, turn that into an email marketing campaign where you are condensing that content into four to six emails of knowledge and action. Maybe you’ve participated in or held a webinar, create a downloadable paper of take away tips.

Go from written content to visual content with social media posts or stories, graphics, webinars and videos. Go from visual content to written content with email marketing campaigns, downloadable and interactive content from your website. Changing the content format is taking existing information and inputting it into a new format to reach new audiences. 

Upload it to a new platform 

Reaching new audiences is the goal of this repurposing endeavor. Reformatting your content for different mediums allows you to appeal to more audiences and extend your reach into these audiences.

One place you can share your content is on LinkedIn. Change the image from your initial post, tweak the headline, include the most important aspects of your post and a link to your website to bring readers to your website to continue reading. Republishing content to LinkedIn puts your content in front of 364 million potential clients and connections.

Another great place to republish your content is on Medium because of its large viewership and subscribed audience. Wait to publish on Medium until your content has had a long enough lifespan on your own blog so it can be solidified as the primary source. Using the Import tool to publish your content will automatically set the canonical URL to your original post on your website. And at the end of the blog post on Medium, always state the original article source and link to your website.

Repurposing content is all about extending your content’s life and reaching new audiences. It also has the opportunity to provide additional value to your existing audience and cultivate authority on your realm of content.

Need help repurposing your content? We can help you develop your content and digital marketing strategy, and help you implement those strategies. Talk to us.

Wayward Kind hires Content Strategist

Wanted: Badass Content Strategist

By | Team Wayward Kind

Our team Wayward Kind is looking for a Content Strategist to join our crew! Is it you?

Let’s find out.

We want to meet you if:

  • You’re fascinated by figuring out why people buy. You are curious about what makes people hover, read, click and buy. You love that you have the power to ethically shape buyer behavior through your work. 
  • You have an analysis on social justice issues. We work with companies who are making significant changes in race, class and gender equity. You share this commitment and enjoy working in the equity space. 
  • You are persuasive. You know that the right campaign can help people make decisions, mitigate hesitation, and share ideas with others. You know how to find and test concepts until you get the right combination.
  • You understand how humans find information. If SEO, PPC and CX design are some of your favorite acronyms (and marketing tools), you will love this role. 
  • You are versatile. You have experience creating content strategies that include a variety of touch points––social, SEO, email marketing, copywriting, landing page and website content, and video. 
  • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve accomplished. 

You’ll like working here if:

  • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them.
  • You thrive on variety. We manage about 40 clients at a time. If you like creating strategies related to several industries and working with lots of great humans, you’ll like working with us. 
  • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in. 
  • You’re ready to teach. You’ll be leading a team of copywriters and a big part of your role will be helping with their career development. 
  • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • The primary emphasis of this role is to guide content strategy and coordinate the work of our content team. The right person will be comfortable with content strategy, copywriting, search engine optimization, and ads. 
  • Plan and execute content strategy for a variety of clients that drives high engagement
  • Serve as editor-in-chief for all content to ensure quality, clarity and consistency. Editing copy with an eye on the details. 
  • Collect, monitor and analyze social and website metrics, and make improvements accordingly
  • Stay updated on industry trends and adjust the content strategy as needed
  • Collaborate with digital marketing strategists, creative team and account managers to develop effective campaigns
  • Manage the distribution of content across all channels
  • Building out content based on SEO strategy. 
  • Developing email marketing strategies and execute them with effective drip content and newsletters. 

What You Need

  • A Bachelor’s degree
  • 5+ years of content marketing experience
  • Samples of both your writing and your strategic work
  • Previous digital agency experience preferred, including direct communication with clients
  • Professional proficiency in the English language (required)

Who We Are

Wayward Kind is a digital marketing agency that works with challenger brands who are creating forward thinking and necessary social change, particularly in the areas of race, class and gender equity. 

What We Believe In

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure––as well as the significant responsibility––of helping our clients communicate what they believe in.

Our work is more creative and far more effective by being inclusive of different viewpoints, backgrounds and cultures. We choose clients, collaborators and partners who share this core value. 

A few more details

  • Location: We are working remotely temporarily. Once it’s safe, we’ll be back in our offices located in San Diego, CA, at least a portion of the week. 
  • Job Type: Full time, Exempt
  • Job Title: Content Strategist
  • Salary Range: $60,000 – $70,000 per year, commensurate with skills/experience
  • Benefits: We provide comprehensive benefits including health insurance, flexible paid time off, a continuing education stipend, paid maternity/paternity leave, and a family friendly workplace. 
  • Business Hours: Our office is open 8:00 am to 5:00 pm, Monday through Friday. Working hours are flexible, but generally during office hours. 

To apply, please send a cover letter and resume to hello@waywardkind.com.