What happens when talented people are matched with paradigm shifting organizations at just the right time and place? Impact radiates throughout our communities.
Blair Search Partners is an executive recruiting firm that does just that.
Their exceptional work had earned them a rock solid reputation in the San Diego community. When they came to us, it was time for them to look toward growth. Word of mouth had served them well, but in order to expand into new markets, they knew they needed to go beyond what word of mouth could do and develop a more comprehensive marketing strategy that positioned them as experts across multiple channels.
Blair Search Partners is highly specialized, working exclusively with nonprofit organizations and public agencies. Their audience is distinct but twofold: the organizations looking to hire top talent and the professionals seeking meaningful careers in the nonprofit and public sectors.
With deep roots in San Diego, their business thrives on relationships. They’ve built their reputation by “being everywhere”—attending events, sponsoring galas, and networking at fundraisers. But expanding into new markets presented a challenge they hadn’t faced before.
Unlike in San Diego, where they were well-established, they couldn’t replicate this in-person strategy at scale. To continue growing, they needed to extend their reach beyond face-to-face interactions and embrace digital platforms—without losing the personal, relationship-driven approach that defined them.
Recognizing this, our goal was to build a digital marketing strategy that mirrored their high-touch, relational approach in an online space. We focused on website enhancements, SEO, engaging blog content, email marketing, audience development, and client stewardship—all designed to establish Blair Search Partners as a trusted leader in new markets. By expanding strategically while maintaining their reputation, we positioned them for sustainable growth beyond San Diego.
When a client is ready to jump all in on their marketing with a fractional CMO, amazing things can happen.
Blair Search Partners shifted from depending solely on word of mouth and referrals to adopting dynamic channels like blogs, newsletters, LinkedIn Lives, video content, and social media to foster relationships and broaden their reach.
The results spoke for themselves. In just six months, their digital footprint grew exponentially across key traffic sources. The numbers not only show massive increases but also prove that when you go all-in on digital, the impact is undeniable.
Website Wins
Social Media Wins:
Email Marketing Wins
Video Production
As part of our digital marketing efforts, we wrote, produced, and launched a welcome video to introduce the Blair Search Partners team to future clients, which was then repurposed into over 90 pieces of social content.
LinkedIn Live Sessions
We also launched a LinkedIn Live show to directly connect Blair Search Partners with their key audiences on a platform they actively engage with. These live events provide a unique opportunity to showcase and discuss topics that matter most to their community, and build relationships with thought leaders, both in San Diego and beyond.
By featuring diverse perspectives, this show not only helped Blair Search Partners engage with their current network but also created space to open doors for new connections, thereby positioning Blair Search Partners as a go-to resource in their field.
Below is a sample of our latest LinkedIn Live session:
By fully embracing digital marketing across multiple channels, Wayward Kind helped Blair Search Partners transition from having no formalized digital marketing strategy to executing a comprehensive, results-driven plan—one that delivers significant and ongoing ROI.
This transformation didn’t just boost visibility; it fueled real, measurable growth. With a solid digital foundation, Blair Search Partners successfully expanded into Phoenix and extended their reach throughout Arizona. Their marketing strategy also laid the groundwork for their entrance into Seattle and future markets, proving that digital expansion doesn’t have to come at the cost of deep, meaningful relationships.
Blair Search Partners committed fully to digital marketing—but not at the expense of their high-touch, relational approach. Few organizations successfully achieve this balance, yet they’ve done it. And we’re proud to have played a role in helping them not only grow but do so in a way that stays true to their values.
“We chose Wayward Kind because of their deep knowledge of both our sector and the trust they had already established with some of our key clients. We rely on Wayward Kind as our in-house fractional CMO – over the past two years Jules has seamlessly managed every aspect of our marketing and branding, from big picture strategy and creative design to highly technical analytics. She truly feels like a member of the BSP team!”
TREVOR BLAIR
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Wayward Kind is a digital marketing agency built on the belief that effective marketing is rooted in human connection. We help ordinary businesses have extraordinary conversations with their clients.
