You’ve heard the term “SEO” or “search engine optimization.”
We want to take you beyond the acronym.
Let’s chat for a moment about what optimization is. Merriam-Webster defines optimize as making “perfect, effective, or functional as possible.” Applied to SEO, that involves making your website as effective, functional, and findable as possible.
Implementing a good SEO strategy is like getting a makeover—a content makeover. And it matters because “81% of B2B purchase cycles, and 89% of shoppers, start with a web search.” You want that search to end with your business.
The whole deal with SEO is that you’re optimizing your website to show up in search engine results, and to be seen on page one––because who wants to come in second? No one.
But it’s about more than where you rank. It’s about who you’re connecting with. The ultimate goal with good SEO is about connecting with your audience and sharing the value of your business. Which is why it’s so important to lay the foundation of your content strategy with a solid SEO strategy.
Think Field of Dreams: “If you build it, they will come.” If you have strong SEO, your target audience will come.
Ready to build that foundation? Sign Up for our comprehensive guide, SEO-Beyond the Acronym: Essentials for Getting Found
The Tale of The Long-Tail
Long-tail keywords: a bizarre name for a simple idea. Basically, long-tail keywords are common phrases that people search or the questions they may ask. Like, “What’s the best Mexican restaurant in San Diego?” Now that’s a tough question, but the idea is that people are just searching “Mexican Restaurant.” They want the “best” and the one where they’re located. They want to narrow their search.
How do you whittle down these long-tail keyword phrases? Try asking some of these questions:
- What is your target audience struggling with?
- Where are they located?
- What might they be feeling when they’re starting their search? Frustrated, excited, nervous?
- Does your business operate in a specific niche? If you’re an accounting firm, for example, do you specialize in supporting specific businesses?
What’s Everyone Saying?
Let’s say you’ve done all the SEO strategy, implementation, and research—your website is a shining pillar of website optimization. You’ve got the keywords, phrases, the placement—all of it. But, can you do more?
YES! Like tapping into the incredible power of online reviews.
You’re probably wondering, “How does an online review help my SEO?” Having a rock-solid online review strategy to gather reviews and testimonials for your website can improve your online rating scale, increase sales, and establish a healthy cadence of positive reviews. And we all like rave reviews.
It can also help you understand what all the talk is about your business and your industry. In fact, engaging with online reviews is one of the quickest ways to understand your customers so you can connect with them. You hear what they love, and what they don’t, AND have an opportunity to personally connect by responding to their comments.
Now, how do you get those reviews?
- Create a link for customers to write reviews via the Google Places API or your Google My Bussiness account.
- Copy the place ID and put it in the URL string.
- Drop that link where you want reviews.
Ok, so maybe we’re getting a little punny. But we’re passionate about showing folks the value of their digital marketing strategies so they can keep connecting with their audience.
Come visit our website to get those digital conversations started!