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Team Wayward Kind

hiring an experienced copywriter

We’re Hiring: Get Your Copy On

By | Team Wayward Kind

Wayward Kind is looking for an experienced copywriter (or two) to join our team of marketing experts. Is that you? Let’s find out.

We want to meet you if:

  • You love to write. Like, LOVE love it. We’re looking for a copywriter who thinks about puns in the shower and watches the Superbowl exclusively for the ads. 
  • You have an analysis on social justice issues. We work with companies who are making significant changes in race, class and gender equity. We want to partner with a copywriter who has a interest in these subjects and a solid understanding of them.
  • You are persuasive. You know that the right words can help people make decisions, mitigate hesitation, and share ideas with others. You know how to find and test words until you get the right combination.
  • You understand how humans find information. Knowing the basics of SEO ensures your writing gets read––and you want to get read.
  • You are versatile. You like to write website copy, blog content, email marketing copy, video storyboards, and social media content. 
  • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve been working on. 

You’ll like working here if:

  • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them. 
  • You thrive on variety. Our copywriter manage about 10-15 clients at a time. If you like writing about a bunch of topics and learning about several industries, you’ll like working with us.
  • You’re ready to learn. If you see feedback as an opportunity to grow and improve, and not as a threat.
  • You want to play a bigger role. We are small and mighty team. At a bigger agency, you’d be stuck in a cube, churning out copy all day. Here, you’ll be in a leadership role. We’ll look to you to guide best practices in content strategy and execution. 
  • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial relationships with our team and clients.

What You’ll Be Doing

  • Crafting punchy copy for websites and landing pages that drives action.
  • Writing engaging blog content for clients across various industries
  • Developing email marketing strategies and executing them with effective drip content and newsletters. 
  • Editing copy with an eye on the details. 
  • Building out content based on SEO strategy. 
  • Working with our web designers and developers to develop conversion-driven copy that makes visitors click.  

What You Need

  • 2-3 years of copywriting experience
  • Written samples of your work
  • Professional proficiency in the English language
  • Agency experience (preferred)
  • A Bachelor’s degree (preferred, but not required)

Who We Are

Wayward Kind is a digital marketing agency built on the belief people buy from people, not brands. We work with challenger brands who are making a significant impact in race, class, and gender equity. Our work is rooted in creating positive social change and we partner with companies and organizations that are aligned with our purpose. More of our work can be found at waywardkind.com/work

What We Believe In

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure, as well as the significant responsibility, of helping organizations communicate what they believe in.

We approach our work through a social justice lens and we choose clients, collaborators and partners who share these core values.

A few more details

  • Location: This position will be remote temporarily during COVID, but will be on site at our offices located in San Diego, CA (Mission Gorge area) as soon as it’s safe to return. Relocation assistance is not provided. 
  • Job Type: Full time
  • Job Title: Copywriter
  • Salary Range: $22-$25/hour.
  • Benefits: Paid Holidays, Paid Vacation Time, Health Insurance
  • Business Hours: 8:00 am to 5:00 pm, Monday through Friday

To apply, please send a cover letter, resume and two writing samples (one landing page and one blog post) to hello@waywardkind.com.

Cara Crotty

Welcome Cara Crotty, Wayward Kind’s New Website Developer

By | Team Wayward Kind

Wayward Kind has experienced some extraordinary things this year, including another expansion to our in-house team. We’re thrilled to welcome Cara Crotty as our new Website Developer!

Cara’s story is unique and intriguing. She brings a multitude of talents to Wayward Kind, from engineering to coding and more.

Let’s take a look at her fascinating background and get to know her better.

Budding Educator Turned Tech Master

Born and raised in the vibrant Manila, Philippines, Cara is familiar with the sunny weather and beach life that San Diego offers. She and her husband relocated to Virginia in December 2017. They were only there for six months before they took a 15-day motorcycle ride across the country to San Diego—and they haven’t looked back since.

Talk about adventure! 

Cara has always had an inquisitive mind and initially wanted to become a teacher. She’s always had a knack for teaching and used to tutor college students in general education. She also likes numbers and considered majoring in accounting or education.

However, at Cara’s University, classes in her major were at full capacity and she didn’t want to stay stagnant for too long. She loved electronics and knew that programming was going to grow rapidly. Cara changed majors and was not disappointed. She graduated with a Bachelor’s in Computer Engineering from Polytechnic University of the Philippines.

Cara is a perfect fit for Wayward Kind because we love helping other humans and she does too. In Manila, she volunteered at a local orphanage on the weekends and still loves to help people in need when she can.

Cara strives to become an industry expert in coding and development. She has completed a coding Bootcamp at UCSD and is part of the San Diego Women Who Code community group. She believes that in order to meet client expectations, you must keep learning and networking. She loves to meet new people in her field because it helps her pick up on technology and algorithm updates.

For Cara, Web Design and Development means bringing people’s visions to life and revealing benefits they may not have realized before working with her. 

Cara believes in having a strong work ethic and the highest level of integrity. Her top values are kindness, persistence, and loyalty. In her spare time, she enjoys watercolor painting, playing the ukulele (going on three years now), cooking, and off-road hiking. She also has a wide palette when it comes to food. Her favorite dishes include lumpia, sinigang, pancit, and Indian and Nepalese cuisines.

Lighting Round

Wayward Kind: What’s your favorite way to start your day?

Cara:  I start the day with a shower to wake me up and energize me.  Breakfast and a cup of coffee are very important for me in the morning.

Wayward Kind: What’s on your bucket list that you want to do sooner than later?

Cara: As an adventure seeker, I’ve always wanted to bungee jump or skydive. I want certifications in web development and design, and have been thinking about pursuing a Master’s in Computer Science too! 

Wayward Kind: If your life was made into a movie, who would play you? Why?

Cara: The real talk show host Jenny Mai. She has a very cool and friendly personality. I love that she’s outspoken and so knowledgeable as well!

Welcome to Wayward Kind, Cara! We’re happy to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Black Lives Matter; Inclusivity in the workplace

Black Lives Matter; Inclusivity in the Workplace

By | Team Wayward Kind

Can you hear the cries of the oppressed if you’re out of range?

The answer is no. But that doesn’t stop them from crying out for help. For their mothers. For their lives. For the lives of their children. They can’t breathe. Black people can’t breathe.

There is a shift happening right now in all 50 states and three continents around the world, to end racism. Black Lives Matter is more than a statement. It is a movement.

During this uprising some businesses remain silent, most are rushing to push out content while others are on the fence about making a statement.

Let’s be clear: Diversity, equity, and inclusion are not up for debate. This is a time for businesses to take a step back and see how significant their role is in what is going on in our world right now. 

If your company hasn’t already been doing the work to backup your BLM tweets there is a HUGE problem. 

So how can you walk the talk? Start by having a conversation.

Wayward Kind’s Director of Strategy Jaz and Copywriter Keishonda had a candid conversation about being Black, working in marketing, and some steps businesses can take to back up their posts and hashtags with tangible action.

Join us here.

Transparency Starts With Uncomfortable Conversations

00:00:14

Jaz: We just thought today would be a good day to have an open dialogue and conversation with everything that is going on, especially as two Black women that work in marketing and work very closely with so many small businesses of different industries, sizes, and regions. We were very much affected by what is going on so we thought we’d have a conversation with each other and share it. I think a lot of people are concerned with how their Black employees are feeling or what they should be doing to support their Black employees. We can’t answer all the questions. We know how we feel of course, but we hope to hopefully kind of guide everyone in the right direction to have some of these conversations to support their team through everything that is going on right now.

00:02:45

Keishonda: Right now the Black community and Black people in the United States and around the world need support and we just want to talk about how we can get there. What is your take on that?

Jaz: I think it starts with a conversation. So the unfortunate part about this is, I understand it’s that it is very uncomfortable to feel called out for not being as inclusive or accepting people of different walks of life. I know it’s very uncomfortable to feel like “I’m someone who…I’m not prejudiced. I don’t have any biases.” So I’m sure it doesn’t feel great, but that is just a part of it. It’s part of what comes with, you know the privilege of being in certain positions of being white, or in a position of power or authority.

00:04:12

I’m saying this as a Black woman that does the work that we can’t say we support Black Lives Matter and Black people, and these people from marginalized groups and then not give them voices or allow them in the room to have these conversations or to make these decisions. I think that is part of what’s so great about working here at Wayward Kind. When you look at our team—everyone on our team comes from a different walk of life. We all have different lived experiences and as a result of that we look for that in the work we do and we encourage our clients to do the same.

How Can Companies Push for Diversity, Equity and Inclusion?

00:05:02

Jaz: Make sure that everyone feels welcome and affirmed and comfortable. You know being proactive about putting people in these positions; hiring Black creators and Black professionals and supporting these organizations, giving our time and our funds if we can, signing petitions, making phone calls. All of these things are helpful. Basically, silence isn’t working. It’s never worked. It doesn’t serve us.

00:11:36

Looking at your content strategy, looking at your audience, and acknowledging any of your own implicit biases. Business owners and marketers set the tone, and we don’t realize we are coming into it with our own biases and our own judgments against people or groups of people and we can’t make effective change that way. 

00:13:00

People that are creating you know diversity and inclusion committees with Black people on their teams investing in training for leaders because it always starts at the top. It starts from the way you interview to…I’m sorry before they even interview— the questions you ask before the interview. People’s biases with regards to professionalism and respectability are rooted in white supremacy and prejudice. You just have to do the work. Your team can’t do it for you. Now is the time to dig in.

Look Around Your Table

00:07:58

Keishonda: So it’s important to have those people “Black people non-Black people of color” at the table?

Jaz: Yeah that really is the start. You kinda gotta start from the ground up. Before we look at you know, the messaging that we’re putting out and the copy on our websites and our email marketing and things like that, let’s look at our core values. So that’s talking to your team, the Black members of your team. If you don’t have any Black members on your team, if you don’t have any other person of color, any disabled persons to have these conversations you’re already in bad shape.

00:11:11

People will continue to call out companies that post Black Lives Matter hashtags and they’ve never hired Black employees or stock photos featuring Black families. I think this isn’t going away anytime soon. 

00:10:21

Ask those questions, but not to the point where we are placing the burden or the onus on them, it is not your Black employee’s responsibility to educate you or connect you with resources. We have a lot already on our plates, you know existing in our skin.

00:08:21

Jaz: I love the work that I do because I get to…advocate for people that normally don’t have a voice in the room. We get to kind of control the messaging and make sure we aren’t excluding anyone in the copy, website, emails, and print materials we create.

00:17:09

As two Black women that are in positions where our voices can be heard, we thought it was important to have this conversation and share it with others. This is tough for everyone so right now it’s all about compassion. Walk the walk and talk the talk.

End Dialogue

You Don’t Have To Do It Alone

Wayward Kind strives every day to align the work we do with our core values. Change is not a one day, one month, or one-year occurrence. It takes economic and social justice, empathy and so much more. We all play a part in promoting liberation and inclusion.

Black lives Matter so let’s show that in the work we do every day.

If your business has questions about how to make your messaging consistent and authentic or make sure your core values feel right for you, we are here to help. Tell us your story so we can go from here together.

Below are a few resources to help your business head in the right direction to support and uplift Black Lives Matter and your Black and Non-Black POC Employees.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

The Wayward Kind Story, Get to Know Our Founder, Jules Taggart

The Wayward Kind Story: Get to Know Our Founder, Jules Taggart

By | Team Wayward Kind

Starting a business takes courage and a vision. It also takes hard work and some serious bounce-back capabilities. Getting your business to thrive is a whole other ball game, but Wayward Kind has found a way to play the game well.

We got to talk with the person behind the vision for Wayward Kind, and one of the most courageous and hardworking people we know—Jules Taggart.

Join us as we get to know Jules a little better and see how Wayward Kind came to be.

Before Wayward Kind

We wanted to know more about the defining moments that led to Jules starting Wayward Kind

A seed was planted long before she came to San Diego. Jules worked for the Chamber of Commerce in the Kansas City area and saw first hand how small businesses can become successful and thrive when given the proper support and resources. She enjoyed seeing these companies thrive and give back to the communities that invested in their potential and were committed to their success.

She moved to San Diego in 2009 and landed a marketing role at a company that sold nutritional products. It was there that Jules witnessed how some companies use marketing to manipulate people and decided to devote her career to elevating businesses using ethical marketing principles. 

In 2012 Jules took the lessons she learned, good and bad, and turned a new year’s resolution into a solid plan to help worthy companies grow.

Jules had an idea rooted in helping small businesses grow ethically and sustainably through marketing strategies rooted in human connections. This was all while her husband Jeff Taggart was in law school, she had $350 in her bank account and was responsible for putting Ramen Noodles on the table. Nevertheless, she took the leap.

What was some helpful advice you received in the beginning?

A: In the beginning, the best advice I got was to keep going. The first few years in business are really challenging. I got it wrong a lot in the early days and I learned a ton from those mistakes and used those lessons to refine our approach.

What advice made the biggest difference?

A: I  had breakfast with a mentor of mine when I was in the process of shifting from working with contractors to hiring employees. He encouraged me to hire in such a way that I was never the smartest person in the room. He was absolutely right. I have hired a lot of people since that breakfast meeting and all are incredibly good at what they do, while being humble enough to know that there’s plenty still to learn. I learn new things from our team every day.

A lot of the work that Wayward Kind does involves being more meaningful and human in digital marketing efforts. How do you think that other businesses can make that effort?

A: This is such a simple thing, but if you treat every customer or prospective customer as if they are real humans (because they are) creating meaningful conversations online becomes a lot easier. We do a lot with metrics and data as a part of the work we do for our clients, so it’s important to remember that each data point on a spreadsheet is a real person with a family, and a complex identity made up of fears, joy, needs, and expectations. You can never go wrong treating people like people.

Can you talk about your vision for Wayward Kind?

A: Companies that are making a significant impact on race, class, and gender equity deserve the same—or better––access to resources as those who are only committed to profit. Our work is rooted in creating positive social change and we partner with companies and organizations that are aligned with our purpose. 

How do you develop talent and elevate people to grow to the next level?

A: We don’t live in an era where people stay with the same company for decades or their entire career anymore. I like to think that Wayward Kind is a great springboard for a career in marketing. I love working with people who are smart and capable and eager to learn, and I acknowledge from the day they begin working with our team that it’s a stepping stone on a much broader career. My job is to make sure that while they are with us, they make a lasting impact for our clients and then take ethical marketing practices along to the next company they work for—or the company they start!

Who or what has helped shape who you are?

A: This one feels really deep! I would say my partner, my family, and a handful of mentors. 

On your toughest days, how do you push through and accomplish your goals?

A: Honestly, I don’t. On my toughest days, I walk away from the computer and get outside. Fresh air and sunshine usually help me think through obstacles and figure out what to do next. 

Kudos to a Wayward Leader

This year Wayward Kind is celebrating 8 years in business. During that time our team has worked with hundreds of companies that do important work in the world. These companies are built by visionary leaders who care about their clients, are advancing social justice initiatives, and creating a better quality of life for the communities they serve.

The journey has not been easy, but Jules chose a path that creates an impact and aligns with her drive for social change.

Behind every great company is a great leader and Wayward Kind reaps the benefits of a fearless leader every day.

Connect with Jules and let’s create an impact together.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Keishonda Sherman is new Copywriter

Welcome Keishonda Sherman, Wayward Kind’s new Copywriter

By | Team Wayward Kind

Meet Keishonda Sherman, Wayward Kind’s New Copywriter

Wayward Kind is all about taking a different path and we can atone to the fact that our newest Copywriter Keishonda has done just that. 

Keishonda comes from a multitude of different highways and we can’t wait to hear how her journey brought her to Wayward and are delighted she found her way!

Let’s tune in.

Pushed by Passion: Aspiring reporter turned writer

Keishonda took the road less traveled and dabbled in finance and customer service while juggling school before she entered the digital marketing world. She finished her Bachelor’s Degree in Broadcast Journalism at the University of Texas at Arlington and initially imagined herself on the TV screen reporting the news. In college, she discovered her talent and love for all things writing and realized working behind the scenes wasn’t the worst thing in the world, in fact, it was both challenging and exciting.

Working in finance and student publication allowed Keishonda to take on various skill sets which proved helpful in combining writing and marketing for small businesses. “I feel working in multiple fields throughout my career allowed me to become a diversified specialist by applying everything I learned and applying it to copywriting. Being a SoCal native it was only right that she come back home and pursue her greatest dreams.”

She calls herself a “people scientist” because she studies all aspects of people. “I love finding out what makes them tick and connecting that to various things in their lives. Social bonds are essential to flourishing in life and Wayward Kind effortlessly enhances human connection by listening and understanding and I am so glad to be a part of that vision.”

Keishonda enjoys anything that challenges her physically and mentally. This can be something as simple as taking a sweat infused yoga class to an intense jeopardy game with the family. You can find her reading books on self-development as she is keen on continual growth. Speaking of growth Keishonda plans on pursuing her Masters and even foresees a Ph.D. in the long run. 

Keishonda strides to think out of the box and release her creativity in words. One of the ways she does this is by reciting affirmations and making vision boards with powerful quotes, one of her favorites is Lord Byron’s “A drop of ink may make a million think.”

Lightning Round

You know the drill… let’s find out what keeps Keishonda ticking!

Wayward Kind: What’s your favorite way to start your day?

Keishonda: My favorite way to start my day is with silence, reflection and gratitude. I read my bible app and start with movement (usually a big stretch and 3 vinyasa breaths). I typically skip breakfast and head to a fitness class to get my blood flowing!

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Keishonda: My bucket list consists of widening my love of different kinds of vegan foods, reaching new fitness goals and stamping out at least one page of my passport. 

Wayward Kind: If your life was made into a movie, who would play you? Why?

Keishonda: Tracee Ellis Ross. She is my spirit animal and embodies me in the utmost capacity. She is a ball of joy filled with goofiness, freedom, care, and self-love, and let’s not talk about her juicy hair and elegant sense of fashion. 

Welcome to Wayward Kind, Keishonda. We are thrilled to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Jeff Vires is our new Project Manager!

Welcome Jeff Vires, Wayward Kind’s New Project Manager

By | Team Wayward Kind

Another new team member—can you believe it?!

As many of you know, our current Director of Operations, Tory Patterson, just went on maternity leave (like, one day ago). We’ve been lucky enough to find a talented project manager and all-around great guy, Jeff Vires, to fill in for her while she’s out!

Anyone working on projects with our team will be seeing Jeff’s name in their inbox, so let’s introduce you to one another!

When the Right Brain Meets the Left

Jeff originally comes from the East Coast and is a massive Tigers fan. Slowly making their way West from Michigan, he and his family came to San Diego just in time for his first year of high school.

He’s always leaned toward creative subjects: he studied Music Composition and Guitar Studies at the Musicians Institute, Graphic Design at the Art Institute, and Business Administration with a Marketing minor at the University of San Diego.

This creative, business-focused background led Jeff to take a step back and put on his thinking cap. In 2011, he launched a startup company that allowed him to combine his formal study skills with his graphic and web design skills. This experience allowed him to explore, build, and cultivate his business experience.

For Jeff, project management is a combination of envisioning projects and seeing them through.

Jeff sometimes extends his creative time management skills to his music—in his free time, he plays as much guitar as possible (did you know he has 15 guitars?!). When not keeping projects on track or exercising the creative part of his brain, he also enjoys hanging out with his 4 dogs, wife, and twin babies. Jeff also believes in reading whenever he can, 5 minutes here, 30 minutes there…it all adds up. One of the books he recently finished that he recommends is Zen And The Art Of Motorcycle Maintenance by Robert Pirsig.

LIGHTNING ROUND

We love celebrating our team! Here are a few things we already love about Jeff.

Wayward Kind: What’s your favorite way to start the day?

Jeff: With green tea, push-ups, and pull-ups.

Wayward Kind: What’s something on your bucket list that you plan to tackle in 2020?

Jeff: I actually do not have a bucket list…which sounds weird because doesn’t everyone have a bucket list? I’ll get on that! I’d consider visiting Japan a definite start to my bucket list (maybe not for 2020 but at some point in my lifetime).

Wayward Kind: If your life was made into a movie, who would play you? Why?

Jeff: The main character in the movie Rock Star portrayed my early life pretty well, so I feel that Mark Wahlberg would be a great actor to play me when my life was at its most interesting.

Welcome to Wayward Kind, Jeff! We’re excited to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

We’re Hiring: Versatile Web Designer, Animal Aficionado

By | Team Wayward Kind

Wayward Kind is looking for an experienced web designer to join our team of marketing experts. Is that you? Let’s find out.

We want to meet you if:

    • You live and breathe design. We’re looking for someone who is always on the lookout for design inspiration and pixel perfection.
    • You dig research. We work with companies in the B2B services space, which means unless you’re an expert in insurance, financial services, transportation or a number of other semi-boring industries, you’re going to have to know how to quickly get up to speed on unfamiliar industries. 
    • You are persuasive. You know that good design creates an emotional connection with the audience that can help people make decisions, mitigate hesitation, and share ideas with others. 
    • You are versatile. You like to design websites, brand identity, social media content, email marketing pieces, and the occasional printed piece. 
    • You understand how people think. Knowing the basics of digital psychology ensures that your work not only builds brand recognition, but also drives conversions.
    • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve been working on.

You’ll like working here if:

    • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them. 
    • You thrive on variety. We manage about 15-20 clients at a time. If you like designing for several clients and learning about several industries at a time, you’ll like working with us.
    • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in. 
    • You want to play a bigger role. We are small and mighty team. At a bigger agency, you’d be stuck in a cube, churning out work all day. Here, you’ll be in a leadership role. We’ll look to you to guide best practices in design strategy and execution.
    • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • Designing responsive websites and landing pages (UI and page layouts) in the B2B space using WordPress themes.
  • Managing the workflow process of design, including but not limited to: 
      • New website concepting and execution
      • Landing page design
      • Email marketing design
      • Social media content design
      • Identity / logo design
  • Working with our web developer, copywriter, and SEO strategist to develop conversion-driven sites.
  • Presenting deliverables and results to clients and talking through your approach
  • Working on a tightly-knit team to execute design projects in a timely manner. 
  • Doing other design work for the agency, as assigned.

What You Need

  • 2-3 years of web design experience
  • A portfolio of your work
  • Professional proficiency in the English language
  • Proficiency in the WordPress framework and using WordPress themes
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) 
  • A Bachelor’s degree (preferred)
  • Agency experience (preferred)

Who We Are

Wayward Kind is an ambitious group of expert marketing consultants focused on helping small businesses grow. We develop digital marketing strategies that are an extension of our clients’ strongest relationships. Our approach is purposeful, goal-oriented, and customized for each client with whom we work.  More of our work can be found at waywardkind.com/work

What We Believe

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure––as well as the significant responsibility––of helping our clients communicate what they believe in.

Our work is more creative and far more effective by being inclusive of different viewpoints, backgrounds, and cultures. We choose clients, collaborators, and partners who share this core value.

A few more details

  • Location: In our offices located in San Diego, CA – Mission Gorge area. This is NOT a remote position. Relocation assistance is not provided. 
  • Job Type: Full time
  • Job Title: Web Designer & Developer
  • Salary Range: Commensurate with skills/experience
  • Benefits: Paid Holidays, Paid Vacation, Paid Training, Dog-friendly Workplace. 
  • Business Hours: 9:00 am to 4:30 pm, Monday through Friday

To apply, please send a cover letter, resume, and portfolio to hello@waywardkind.com.

stephen-wesbite-development

Welcome Stephen Sung, Wayward Kind’s New Web Developer

By | Team Wayward Kind

2019 has been a huge year for Wayward Kind. We’ve been building out our in-house team and have recently welcomed our newest team member, Stephen—woohoo!

At Wayward Kind, so much of what we do is centered around people. Which is part of the reason why we’re excited to welcome Stephen to the team as our newest Web Developer (the other part is because he’s an all-around great person!). Stephen’s background involves studying the way the human mind works, and how to replicate that digitally.

Let’s learn more about Stephen.

Bridging the Gap Between Humans and Computers

Stephen hasn’t always been San Diego-based (which seems to be a common theme with more recent team members!). After living in two other countries, he was first welcomed to the states in Orange County.

Stephen has always been interested in people and what attracts them to specific things. So when he started university at UCSD, he decided to study psychology. He loved learning about the human mind and how to inspire desire.

His background in human consciousness and unconsciousness, along with a fascination for the show Mad Men, naturally led him to marketing. Then, his curiosity and love of learning led him to web development courses—one online boot camp led to an in-person course, then to working as a Full-Stack Web Developer, and the rest was history.

For Stephen, web development bridges the gap between people and computers. And he loves creating user experiences and interfaces that give end-users a transformative experience. He finds writing code to be full of possibility and personality.

When not practicing code or learning, Stephen enjoys going to music concerts and events. He tends to lean more toward creative music, like electronic, but has fun regardless of genre. This openness to music translates into Stephen’s other hobbies, which all revolve around trying new things and appreciating different cultures—whether that’s food, people, or experiences in general!

Lightning Round

We already knew this part was coming…let’s get to know a little more about Stephen!

Wayward Kind: What’s your favorite way to start the day?

Stephen: With brunch (ideally eggs benedict), some coffee, a good playlist or audiobook, and anything mentally stimulating

Wayward Kind: What’s something on your bucket list that you plan to tackle this year (or next year, since it’s already November!)?

Stephen: I want to really nail down data structure and algorithms. And go to Hawaii!

Wayward Kind: If your life was made into a movie, who would play you? Why?

Stephen: Despite the differences in our appearances, I love Denzel Washington’s attitude. He’s also humorous at times and has a commanding presence.

Welcome to Wayward Kind, Stephen! We’re excited to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Wayward Kind has moved to a new office!

We Moved Offices! Wayward Kind is Growing.

By | Team Wayward Kind

Over the last year, Wayward Kind has been through a lot of changes!

Earlier in 2019, we shared our sweet little office in this post (and did a cribs-style tour).

But now, we’ve moved again!

While we were happy with our old space, one of the biggest deciding factors for moving was our growing team! We’ve gone from one in-house employee to six this year, meaning we need more space for desks, team and client meetings, and breaks. Our new office is much bigger than the previous one—and we’ve got a brand new conference room!

Don’t worry, though, we haven’t moved that far away! Our new space is less than 100 steps away from the last, in the same business park. 

Meaning that the only change to our physical address is changing “Suite G” to “Suite A.”

And if you get lost, you can always find us by our rainbow welcome mat.

So what’s new? Let’s get into it.

The New Wayward Kind Space

New space, same rules.

  1. Humans? Welcome.
  2. Dogs, too!
  3. Music…always.

Moving is no small task, especially when moving offices. Cardboard boxes pushed aside, here are some pictures from our first few days in the bigger digs:

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!

Check out our open floor plan, featuring Natasha and Stephen hard at work! Mural pending…

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!

Our shiny new conference room! It’s safe to say that everyone on the team was the most excited about this space. We can’t wait to meet with and video conference our clients, as well as hold our weekly team meetings here.

Wayward Kind has moved to a new office!

Speaking of team meetings, here’s a quick snap of our first meeting in the new conference room (Stolen from our Instagram—thanks for being behind the camera, Jaz!)

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!
Peep our sofa, welcome to employees and guests (it’s also one of Stephen’s favorite places to get his code-readin’ on).

Wayward Kind has moved to a new office!

Our coffee and cleaning station. Any snack recommendations?

But more important than our space, is our people. We’ve got a great team of creative thinkers and strategizers. Learn more about our team, while we continue unpacking.

It’s been an exciting year for Wayward Kind and we look forward to starting a new chapter in this space. We’re still settling in and putting stuff up on the walls (our barn door was recently installed!) but we’re so excited to be in our new space.

If you’re in the area, feel free to stop by and say hello!

And if you need help refreshing your digital locations (AKA your website or social media), you know where to find us.

Thank you for your support, both over the years and during our move.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Natasha Bell is new Copywriter

Welcome Natasha Bell, Wayward Kind’s New Copywriter

By | Team Wayward Kind

Meet Natasha Bell, Wayward Kind’s new Copywriter.

As a digital marketing agency focused on starting meaningful digital conversations, Wayward Kind is ecstatic to welcome Natasha to our growing team! Natasha’s background in creative and technical writing has her fitting in with our clients, and her draw to liberation makes her a stellar addition to Wayward Kind.

Let’s learn more about Natasha.

Storytelling Gets Strategic

Natasha is a storyteller. Intrinsically interested in how humans interact and connect with one another, she’s taken a variety of approaches to storytelling: acting in improv troupes, writing poetry, getting involved with our local art community, and editing a diversity-focused literary magazine.

Before joining the Wayward Kind team, Natasha was already used to the agency pace — she’s worked as an in-house Marketing Coordinator, a Creative Director for a startup, and as an SEO Copywriter for a few different agencies. She has experience crafting copy, clarifying brand messaging, and strategizing content for B2B and B2C companies in the SaaS, e-Commerce, hospitality, home decor, apparel, and industrial industries. She’s excited to be a part of the Wayward Kind team, especially since she immediately connected with our human-centered approach and diversity-driven mission!

Natasha is originally from Rio de Janeiro, Brazil but grew up just outside San Francisco, California. She moved to San Diego to study at California State University, San Marcos, where she got her BA in Literature & Writing Studies.

When she’s not helping brands define their stories, Natasha enjoys writing poetry, printmaking, trying new coffee shops, and playing tourist in the city with her husband.

Lightning Round

It’s time for our favorite tradition…lightning round questions!

Wayward Kind: What’s your favorite way to start the day?

Natasha: With an oat milk latte… and a boop on the nose from my kitty, Benjy (no earlier than 5, though — please!)

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Natasha: I’d like to work on incorporating a few minutes of meditation into my morning and night routines.

Wayward Kind: If your life was made into a movie, who would play you? Why?

Natasha: My initial reaction to this question was, “I’m not sure I’d like to see another person play myself! I really don’t want to revisit the “blue hair” phase I went through in middle school… some things are better left to memory.” My second reaction was… Esther Povitsky. She’s also under 5’5, shares a similar sense of humor, and feels weird about her life being turned into movies, too.

Please help us welcome Natasha to the team!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!