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Team Wayward Kind

Wayward Kind Content Strategist and Copywriter

Welcome Kelly Doran, Wayward Kind’s New Content Strategist and Copywriter

By | Team Wayward Kind

Meet Kelly Doran, Wayward Kind’s new Content Strategist and Copywriter.  

As a passionate communicator, Kelly is right at home with the Wayward Kind team, creating digital conversations that matter. While her experience runs the gamut from band photographer and florist, to certified yoga therapist, her heart has always been with the written word. Kelly’s belief in the power of telling a good story is at the heart of her work at Wayward Kind—and we’re pretty stoked about it.

Creative Yogi Writer Meets Strategy

There’s this great lyric from the band Lucius in their song “Dusty Trails” that says: “Dusty trails can lead you to a golden road.”

One could say that these lyrics are pretty representative of Kelly’s own journey. Never one to succumb to what’s typical or normal, Kelly’s woven a path through various careers, college majors, and hobbies, all of which have culminated in her anticipated arrival at Wayward Kind.

After getting married, dropping out of college, and having a baby, Kelly found her heart in yoga. She completed numerous yoga trainings and became a sought after source for mindful yoga instruction, workshops, and yoga therapy in the San Diego community. It wasn’t where Kelly expected to be, but it was exactly where she needed to be.

During her 10+ years in the yoga and wellness fields, Kelly learned Grace. She found her voice as a grounded, authentic, intentional guide who loved every opportunity to help others find their innate value. But, she never stopped writing, whether it was articles about yoga, or curriculum for yoga workshops—her mission was to use every life experience to connect with others.

Inspired by the young girls she met on a 2015 service trip to Malawi, Africa, Kelly decided to go back to school. At 37-years-old, she reentered academia as a Rhetoric and Writing Studies Major, determined to finish her bachelor’s degree, but also to show her daughter—and women everywhere—that it’s never too late to begin again.

As a student, Kelly worked as a writing fellow, helping young college students find their voice through their academic writing. She also completed an internship as a technical writer in the medical device industry, where she found a penchant for strategic writing that made confusing information more digestible.

In December 2018, Kelly’s goal became a reality: she graduated from college.

Taking her newfound degree out into the world, Kelly made a conscious decision to pursue work that blended her love for connecting people with her knack for writing clear, useful content. So, not a technical writer, or a tutor, or a yoga teacher, but something that allowed her to embrace all those things in one role.

She found it at Wayward Kind. As their Content Strategist and Copywriter, Kelly gets the opportunity to plan, research, and write for diverse clients and Wayward Kind. But most importantly, she gets to connect with those around her and tell stories that really matter. She wholeheartedly embraces Wayward Kind’s mission to engage in meaningful conversations, and to be bold, unapologetic, and kind along the way.

Lightening Round

Now you know Kelly is anything but typical, but here’s some of the reasons we love having her around:

Wayward Kind: What’s your favorite way to start the day?

Kelly: I’m one of those weird morning people…early, early mornings. It’s normal for me to be up before 5:30am. I love the quiet peace and new mercies of a fresh day ahead. My ideal morning would be yoga at 6am followed by some journaling, feeding the chickens, snuggling my kid, coffee with my husband, and walking our Golden Doodle, Lola. Yeah, those mornings don’t happen often, but when they do, I’m filled up completely.

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Kelly: I want to finish making photo albums for my family, a project I’ve been putting off forever. I’m great at making them for others, and love taking pictures, but working on the motivation to do it for myself.

Wayward Kind: If your life was made into a movie, who would play you? Why?

Kelly: I don’t have to think more than 1 second about this: Tina Fey. Her character Liz Lemon—on 30 Rock—is basically me, right down to her disdain for Olive Garden and water parks, and her affection for baggy clothes. Tina’s uncanny ability to use humor and authenticity to speak to the common woman make her my #1 pick.

Please help us welcome Kelly to the team!

There’s no time like the present to begin developing an effective content marketing strategy for your small business. Schedule a free strategy review with our team so we can help you make 2019 the year that your content marketing strategy produces results!

Jasmyne_Adams

Wayward Kind Welcomes Jasmyne Adams to the Team

By | Team Wayward Kind

Meet Jasmyne Adams, Wayward Kind’s new Digital Marketing Strategist

Wayward Kind has added another member to its team with the addition of Jasmyne Adams as Digital Marketing Strategist.  

Jasmyne brings a wealth of knowledge from a small business perspective and knows what it takes to create successful campaigns and maximize resources. In her new role, Jasmyne will be leading digital strategy for special projects with a focus on recalibrating existing marketing campaigns so you see better results.

In-house Marketer Meets Agency Life

Jasmyne left Maryland to pursue her marketing career in sunny San Diego. Her previous marketing experience has been with in-house positions, making her new role at Wayward Kind a switch to the agency side.

“Working for an agency has been a goal of mine for a while,” said Jasmyne Adams. “I’m super excited to work with experienced marketers in the industry. Digital marketing is an ever-evolving art and I can’t wait to learn all I can from the Wayward Kind team!”

Prior to joining Wayward Kind, Jasmyne handled marketing and communications for a child care staffing and support services nonprofit in Maryland. She was responsible for accessing and developing marketing tools to improve business development and increase visibility for the organization within its local community.

Jasmyne has experience in small business marketing and has supported marketing strategies that include email campaigns, social media management, website updates, and marketing materials. Having worked in small business marketing, Jasmyne has served as a “one woman marketing department” on a number of occasions. This experience allows her empathize with small business owners who are responsible for doing everything for their company.

Jasmyne earned her bachelor’s degree in Business Management from Columbia Southern University in Alabama.

Lightning Round

We know Jaz is a perfect fit for Wayward Kind. Here are a few of the things we already love about her.

Wayward Kind: What’s your favorite way to start the day?

Jasmyne: I start every single day with my favorite tea and music to get my mind pumped for the day. My recent obsessions are Jade Citrus Mint tea paired with my favorite radio show to discover new music: Soulection.

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Jasmyne: This March marks the end of my first full year on the West Coast and I’m hoping to celebrate by participating in my first marathon! (Well, giant obstacle course relay – but that still counts.)

Wayward Kind: If your life was made into a movie, who would play you? Why?

Jasmyne: Okay full transparency, I would want to play myself. Can’t say I’m the best actress, but I’d definitely give it a shot to star in my own biopic! If that didn’t work out (which is a very strong possibility), definitely Marsai Martin from TV’s Blackish! She’s witty and sassy, which I LOVE.

Please help us welcome Jaz to the team!

There’s no time like the present to begin developing an effective video content strategy for your small business. Schedule a free strategy review with our team so we can help you make 2019 the year that your content marketing strategy produces results!

San Diego marketing agency welcomes Tory Patterson as its new Digital Marketing Strategist.

Wayward Kind Welcomes Tory Patterson to the Team

By | Team Wayward Kind

New year, new hire! Meet Tory Patterson, Wayward Kind’s new Digital Marketing Strategist

Tory Patterson headshotWayward Kind has expanded its team with the addition of Tory Patterson as Digital Marketing Strategist.

As Digital Marketing Strategist, Tory will develop comprehensive and integrated marketing strategies for our clients and come up with innovative ideas for relationship-driven campaigns.

PR Pro Makes Marketing Moves 

Tory is a former PR person turned digital marketer. With the constantly evolving media landscape, she has always kept her finger on the pulse of the many ways brands can digitally communicate with their audiences.

Prior to Wayward Kind, Tory worked at notable PR agencies where she developed, managed, and executed strategic PR and content marketing campaigns for companies ranging from small startups to major corporate brands helping to “consumerize” their message while maintaining relevancy. Her experience runs the gamut, having worked in a multitude of industries with companies like SunEdison, Edmunds.com, NRG Energy, ZTE USA, thinkThin, Thermo Fisher, CryptoCake TV, Parchment.com, and Slacker Radio, among others.

Tory is a San Diego native and a proud alum of San Diego State University where she earned her bachelor’s degree in Communications. During a brief stint in Los Angeles, she earned a Master of Arts in Strategic Public Relations from the University of Southern California.

Lightning Round

There is so much to love about Tory, it’s hard to narrow it down to just three questions, but here goes.

Wayward Kind: What’s your favorite way to start the day?

Tory: With a cup of coconut flavored coffee and a walk around the block with my dogs!

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Tory: I want to complete various marketing certifications on Hubspot so that I can practice what I learn in my new role at Wayward Kind.

Wayward Kind: If your life was made into a movie, who would play you? Why?

Tory: Drew Barrymore because I think she’s one of few actors that could capture my ball-of-energy personality with aplomb!

 

Please help us welcome Tory to the team!

There’s no time like the present to begin developing an effective content marketing strategy for your small business. Schedule a free strategy review with our team so we can help you make 2019 the year that your content marketing strategy produces results!