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Team Wayward Kind

We’re Hiring: Versatile Web Designer, Animal Aficionado

By | Team Wayward Kind

Wayward Kind is looking for an experienced web designer to join our team of marketing experts. Is that you? Let’s find out.

We want to meet you if:

    • You live and breathe design. We’re looking for someone who is always on the lookout for design inspiration and pixel perfection.
    • You dig research. We work with companies in the B2B services space, which means unless you’re an expert in insurance, financial services, transportation or a number of other semi-boring industries, you’re going to have to know how to quickly get up to speed on unfamiliar industries. 
    • You are persuasive. You know that good design creates an emotional connection with the audience that can help people make decisions, mitigate hesitation, and share ideas with others. 
    • You are versatile. You like to design websites, brand identity, social media content, email marketing pieces, and the occasional printed piece. 
    • You understand how people think. Knowing the basics of digital psychology ensures that your work not only builds brand recognition, but also drives conversions.
    • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve been working on.

You’ll like working here if:

    • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them. 
    • You thrive on variety. We manage about 15-20 clients at a time. If you like designing for several clients and learning about several industries at a time, you’ll like working with us.
    • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in. 
    • You want to play a bigger role. We are small and mighty team. At a bigger agency, you’d be stuck in a cube, churning out work all day. Here, you’ll be in a leadership role. We’ll look to you to guide best practices in design strategy and execution.
    • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • Designing responsive websites and landing pages (UI and page layouts) in the B2B space using WordPress themes.
  • Managing the workflow process of design, including but not limited to: 
      • New website concepting and execution
      • Landing page design
      • Email marketing design
      • Social media content design
      • Identity / logo design
  • Working with our web developer, copywriter, and SEO strategist to develop conversion-driven sites.
  • Presenting deliverables and results to clients and talking through your approach
  • Working on a tightly-knit team to execute design projects in a timely manner. 
  • Doing other design work for the agency, as assigned.

What You Need

  • 2-3 years of web design experience
  • A portfolio of your work
  • Professional proficiency in the English language
  • Proficiency in the WordPress framework and using WordPress themes
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) 
  • A Bachelor’s degree (preferred)
  • Agency experience (preferred)

Who We Are

Wayward Kind is an ambitious group of expert marketing consultants focused on helping small businesses grow. We develop digital marketing strategies that are an extension of our clients’ strongest relationships. Our approach is purposeful, goal-oriented, and customized for each client with whom we work.  More of our work can be found at waywardkind.com/work

What We Believe

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure––as well as the significant responsibility––of helping our clients communicate what they believe in.

Our work is more creative and far more effective by being inclusive of different viewpoints, backgrounds, and cultures. We choose clients, collaborators, and partners who share this core value.

A few more details

  • Location: In our offices located in San Diego, CA – Mission Gorge area. This is NOT a remote position. Relocation assistance is not provided. 
  • Job Type: Full time
  • Job Title: Web Designer & Developer
  • Salary Range: Commensurate with skills/experience
  • Benefits: Paid Holidays, Paid Vacation, Paid Training, Dog-friendly Workplace. 
  • Business Hours: 9:00 am to 4:30 pm, Monday through Friday

To apply, please send a cover letter, resume, and portfolio to hello@waywardkind.com.

stephen-wesbite-development

Welcome Stephen Sung, Wayward Kind’s New Web Developer

By | Team Wayward Kind

2019 has been a huge year for Wayward Kind. We’ve been building out our in-house team and have recently welcomed our newest team member, Stephen—woohoo!

At Wayward Kind, so much of what we do is centered around people. Which is part of the reason why we’re excited to welcome Stephen to the team as our newest Web Developer (the other part is because he’s an all-around great person!). Stephen’s background involves studying the way the human mind works, and how to replicate that digitally.

Let’s learn more about Stephen.

Bridging the Gap Between Humans and Computers

Stephen hasn’t always been San Diego-based (which seems to be a common theme with more recent team members!). After living in two other countries, he was first welcomed to the states in Orange County.

Stephen has always been interested in people and what attracts them to specific things. So when he started university at UCSD, he decided to study psychology. He loved learning about the human mind and how to inspire desire.

His background in human consciousness and unconsciousness, along with a fascination for the show Mad Men, naturally led him to marketing. Then, his curiosity and love of learning led him to web development courses—one online boot camp led to an in-person course, then to working as a Full-Stack Web Developer, and the rest was history.

For Stephen, web development bridges the gap between people and computers. And he loves creating user experiences and interfaces that give end-users a transformative experience. He finds writing code to be full of possibility and personality.

When not practicing code or learning, Stephen enjoys going to music concerts and events. He tends to lean more toward creative music, like electronic, but has fun regardless of genre. This openness to music translates into Stephen’s other hobbies, which all revolve around trying new things and appreciating different cultures—whether that’s food, people, or experiences in general!

Lightning Round

We already knew this part was coming…let’s get to know a little more about Stephen!

Wayward Kind: What’s your favorite way to start the day?

Stephen: With brunch (ideally eggs benedict), some coffee, a good playlist or audiobook, and anything mentally stimulating

Wayward Kind: What’s something on your bucket list that you plan to tackle this year (or next year, since it’s already November!)?

Stephen: I want to really nail down data structure and algorithms. And go to Hawaii!

Wayward Kind: If your life was made into a movie, who would play you? Why?

Stephen: Despite the differences in our appearances, I love Denzel Washington’s attitude. He’s also humorous at times and has a commanding presence.

Welcome to Wayward Kind, Stephen! We’re excited to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Wayward Kind has moved to a new office!

We Moved Offices! Wayward Kind is Growing.

By | Team Wayward Kind

Over the last year, Wayward Kind has been through a lot of changes!

Earlier in 2019, we shared our sweet little office in this post (and did a cribs-style tour).

But now, we’ve moved again!

While we were happy with our old space, one of the biggest deciding factors for moving was our growing team! We’ve gone from one in-house employee to six this year, meaning we need more space for desks, team and client meetings, and breaks. Our new office is much bigger than the previous one—and we’ve got a brand new conference room!

Don’t worry, though, we haven’t moved that far away! Our new space is less than 100 steps away from the last, in the same business park. 

Meaning that the only change to our physical address is changing “Suite G” to “Suite A.”

And if you get lost, you can always find us by our rainbow welcome mat.

So what’s new? Let’s get into it.

The New Wayward Kind Space

New space, same rules.

  1. Humans? Welcome.
  2. Dogs, too!
  3. Music…always.

Moving is no small task, especially when moving offices. Cardboard boxes pushed aside, here are some pictures from our first few days in the bigger digs:

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!

Check out our open floor plan, featuring Natasha and Stephen hard at work! Mural pending…

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!

Our shiny new conference room! It’s safe to say that everyone on the team was the most excited about this space. We can’t wait to meet with and video conference our clients, as well as hold our weekly team meetings here.

Wayward Kind has moved to a new office!

Speaking of team meetings, here’s a quick snap of our first meeting in the new conference room (Stolen from our Instagram—thanks for being behind the camera, Jaz!)

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!
Peep our sofa, welcome to employees and guests (it’s also one of Stephen’s favorite places to get his code-readin’ on).

Wayward Kind has moved to a new office!

Our coffee and cleaning station. Any snack recommendations?

But more important than our space, is our people. We’ve got a great team of creative thinkers and strategizers. Learn more about our team, while we continue unpacking.

It’s been an exciting year for Wayward Kind and we look forward to starting a new chapter in this space. We’re still settling in and putting stuff up on the walls (our barn door was recently installed!) but we’re so excited to be in our new space.

If you’re in the area, feel free to stop by and say hello!

And if you need help refreshing your digital locations (AKA your website or social media), you know where to find us.

Thank you for your support, both over the years and during our move.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Natasha Bell is new Copywriter

Welcome Natasha Bell, Wayward Kind’s New Copywriter

By | Team Wayward Kind

Meet Natasha Bell, Wayward Kind’s new Copywriter.

As a digital marketing agency focused on starting meaningful digital conversations, Wayward Kind is ecstatic to welcome Natasha to our growing team! Natasha’s background in creative and technical writing has her fitting in with our clients, and her draw to liberation makes her a stellar addition to Wayward Kind.

Let’s learn more about Natasha.

Storytelling Gets Strategic

Natasha is a storyteller. Intrinsically interested in how humans interact and connect with one another, she’s taken a variety of approaches to storytelling: acting in improv troupes, writing poetry, getting involved with our local art community, and editing a diversity-focused literary magazine.

Before joining the Wayward Kind team, Natasha was already used to the agency pace — she’s worked as an in-house Marketing Coordinator, a Creative Director for a startup, and as an SEO Copywriter for a few different agencies. She has experience crafting copy, clarifying brand messaging, and strategizing content for B2B and B2C companies in the SaaS, e-Commerce, hospitality, home decor, apparel, and industrial industries. She’s excited to be a part of the Wayward Kind team, especially since she immediately connected with our human-centered approach and diversity-driven mission!

Natasha is originally from Rio de Janeiro, Brazil but grew up just outside San Francisco, California. She moved to San Diego to study at California State University, San Marcos, where she got her BA in Literature & Writing Studies.

When she’s not helping brands define their stories, Natasha enjoys writing poetry, printmaking, trying new coffee shops, and playing tourist in the city with her husband.

Lightning Round

It’s time for our favorite tradition…lightning round questions!

Wayward Kind: What’s your favorite way to start the day?

Natasha: With an oat milk latte… and a boop on the nose from my kitty, Benjy (no earlier than 5, though — please!)

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Natasha: I’d like to work on incorporating a few minutes of meditation into my morning and night routines.

Wayward Kind: If your life was made into a movie, who would play you? Why?

Natasha: My initial reaction to this question was, “I’m not sure I’d like to see another person play myself! I really don’t want to revisit the “blue hair” phase I went through in middle school… some things are better left to memory.” My second reaction was… Esther Povitsky. She’s also under 5’5, shares a similar sense of humor, and feels weird about her life being turned into movies, too.

Please help us welcome Natasha to the team!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Glaucia Midgett is new SEO Strategist

Welcome Glaucia Midgett, Wayward Kind’s New SEO Strategist

By | Team Wayward Kind

Wayward Kind has been on fire lately…in a great way! New clients, new partnerships, and new employees, like Glaucia Midgett, our new SEO Strategist!

As a digital marketing agency, Wayward Kind depends on search engine optimization (SEO) to help our clients develop amazing content that gets them found. And Glaucia is the woman for the job.

We’re excited to have Glaucia on our team and we can’t wait to learn from her expertise!

Brazil to SD—Glaucia Midgett’s Journey to the States

One of the things we love about our Wayward Kind team is the diversity. As a native of Brazil, Glaucia grew up in São Paolo, Brazil, the largest city in South America.

Glaucia always had an interest in helping small businesses so when she finished high school, she decided to study marketing and advertising. She enjoyed learning about creative marketing strategies that help businesses grow.

To deepen her knowledge, Glaucia attended the University Paulista and received her BA in Marketing and Advertising, and her MBA from B.I. International, with a focus on International Business and Innovation. 

This led her to working with one of the largest healthcare consulting firms in Brazil as a Marketing Manager. She also held the position of Senior Campaign Manager for the largest home decor e-commerce business in Brazil. 

While Glaucia found some professional success in Brazil, she sought opportunities to further her career by learning English. Thus began her journey to California. With the support of her cousin, Glaucia settled into Southern California and took a year to dedicate herself to learning English and familiarizing herself with the culture. 

During this time, she met her husband, Brandon, and also furthered her marketing studies, including an SEO Extensions program through UCSD. Learning SEO supported her earlier passion to help small businesses through effective strategy that could be implemented without spending too much money.

When she’s not strategizing, Glaucia enjoys riding her bike in Mission Bay, attending spin classes, seeking out the best happy hours in San Diego, and traveling with her husband. Her favorite travel destination is the Caribbean and she loves a good burger and fries! Glaucia is also passionate about volunteering at her church, offering her expertise as a Marketing Coordinator.

Lightning Round

We love sharing about our team and it’s become a tradition to do a little lightning round to learn the essentials about each person. So, here goes for Glaucia…

Wayward Kind: What’s your favorite way to start the day?

Glaucia: A prayer, black coffee, and LinkedIn newsfeed

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Glaucia: I want to make meal prep a priority.

Wayward Kind: What is your favorite movie?

I love the movie The Pursuit of Happyness and Will Smith’s character. I like the way he refuses to give in to despair as he struggles to create a better life for himself and his son.

Welcome to Wayward Kind, Glaucia Midgett!

 Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

A tour of our Digital Marketing Basics

Tiny Desk Tour: Digital Marketing Basics

By | Team Wayward Kind

Wayward Kind has an amazing team. From copywriters to strategists, we’re passionate about helping our clients connect with their audience. To do that, we look to a variety of digital marketing tools to enhance our skills.

Lucky for you, we’re giving you an insider look into the digital marketing basics that help us get things done around Wayward Kind. Since each team member has a different role, their tools can vary. So, we’re starting with our Digital Marketing Strategist, Jaz Adams. 

Ready to see what’s in her digital marketing toolbox? 

Digital Marketing Basics: The Techie Stuff

When you’re a digital marketing strategist, it’s important to stay up on the latest trends. Whether it’s social media algorithms, trending hashtags, or apps to make scheduling posts easier, Jaz has her finger on the pulse of all things digital.

Jaz’s role gives her the opportunity to dive into each clients digital landscape by assessing what’s working, and what’s not. She then provides a comprehensive plan to enhance their digital presence. 

To aid in her assessments, she often consults Google Analytics to see metrics about how users are moving around a client’s website. With that information, she can develop a more detailed strategy for website content. 

Social Media

We like to think of Jaz as Wayward Kind’s social media expert. She is responsible for helping each client develop a solid strategy for what type of content to post, when to post, and how to use special features. 

Her digital marketing basics for social media are:

  • Hootsuite: Used by a number of clients, Jaz uses Hootsuite to plan and schedule posts and track metrics for social media engagement. She likes Hootsuite for planning LinkedIn posts, especially.
  • Later: Recently, Jaz has been loving Later, especially for planning and scheduling Instagram posts for clients. She can also access metrics for audience engagement, like when followers are online so she’s posting at the most opportune times.

Favorite Apps

We all have our own systems for staying organized around the office. Some of us love a good whiteboard. Some of us like good ‘ol fashioned pen and paper. Also, some love day planners. 

Jaz loves her iPad because it’s basically all of those things in one device. Oh, and she doesn’t go anywhere without her Apple Pencil. I don’t think we’ve ever seen Jaz in a meeting or on a call without her iPad and Pencil. 

digital marketing basics

Her favorite app is Notability. As a visual person, this app gives her the freedom to conceptualize ideas directly on her iPad in an instant without ever having to waste paper.

She can also take notes, mark-up PDFs, create documents, and easily organize each client’s information for later use. When it comes to digital marketing basics, this is an essential for Jaz.

The other app she swears by is Feedly. Jaz loves this app because it compiles resources from around the internet based on her interests. She adds in the topics that matter to her (like digital marketing strategy) and it populates her feed with what’s trending. 

Digital Marketing Around the Web

It’s safe to say that each Wayward Kind team member has a few go-to resources for information related to our specific roles. 

Being the digital wiz that Jaz is, she’s got a number of websites she visits daily, but here are a couple of her favorites..

  • Reddit: More specifically, Jaz follows the Digital Marketing community to learn about trends, troubleshoot common problems, learn about the ever-changing algorithms, and discuss digital marketing basics with like-minded users. 
  • YouTube: Who hasn’t searched YouTube for a how-to, or to watch cat videos? Ok, so we’re not watching cat videos during work hours, but YouTube is a great source to see what influencers are doing with video, troubleshooting, and what’s trending.

Conclusion

There you have it—our first installment of Digital Marketing Basics with Wayward Kind. Hopefully you got a nice glimpse at how we do what we do, and why we love it so much. Above all, we want to connect with and help our clients succeed. Thanks Jaz, for giving us a peek inside your digital marketing toolbox!

wayward kind

We believe that every business has value. But knowing how and where to share your value can be overwhelming. That’s why we start with the basics: getting to know you and your business so that we can build digital marketing strategies and value propositions that really work. Ready to start? Contact Wayward Kind today and we’ll get to strategizing!

hiring an experienced copywriter

We’re Hiring: Get Your Copy On

By | Team Wayward Kind

Wayward Kind is looking for an experienced copywriter to join our team of marketing experts. Is that you? Let’s find out.

We want to meet you if:

  • You love to write. Like, LOVE love it. We’re looking for a copywriter who thinks about puns in the shower and watches the Superbowl exclusively for the ads. 
  • You dig research. We work with companies in the B2B services space, which means unless you’re an expert in insurance, financial services, transportation or a number of other semi-boring industries, you’re going to have to know how to dig for details on the interwebs.
  • You are persuasive. You know that the right words can help people make decisions, mitigate hesitation, and share ideas with others. You know how to find and test words until you get the right combination.
  • You understand how humans find information. Knowing the basics of SEO ensures your writing gets read––and you want to get read.
  • You are versatile. You like to write website copy, blog content, email marketing copy, video storyboards, and social media content. 
  • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve been working on. 

You’ll like working here if:

  • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them. 
  • You thrive on variety. We manage about 15-20 clients at a time. If you like writing about a bunch of topics and learning about several industries at a time, you’ll like working with us.
  • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in. 
  • You want to play a bigger role. We are small and mighty team. At a bigger agency, you’d be stuck in a cube, churning out copy all day. Here, you’ll be in a leadership role. We’ll look to you to guide best practices in content strategy and execution. 
  • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • Crafting punchy copy for websites and landing pages that drives action.
  • Writing engaging blog content for clients across various industries
  • Developing email marketing strategies and execute them with effective drip content and newsletters. 
  • Editing copy with an eye on the details. 
  • Building out content based on SEO strategy. 
  • Working with our web designers and developers to develop conversion-driven copy that makes visitors click.  

What You Need

  • A Bachelor’s degree
  • 2-3 years of copywriting experience
  • Written samples of your work
  • Agency experience (preferred)
  • Professional proficiency in the English language (required)

Who We Are

Wayward Kind is an ambitious group of expert marketing consultants focused on helping small businesses grow. We develop digital marketing strategies that are an extension of our clients’ strongest relationships. Our approach is purposeful, goal-oriented, and customized for each client with whom we work.  More of our work can be found at waywardkind.com/work

What We Stand For

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure––as well as the significant responsibility––of helping our clients communicate what they stand for. 

Our work is more creative and far more effective by being inclusive of different viewpoints, backgrounds and cultures. We choose clients, collaborators and partners who share this core value. 

A few more details

  • Location: In our offices located in San Diego, CA – Mission Gorge area. This is NOT a remote position. Relocation assistance is not provided. 
  • Job Type: Full time
  • Job Title: Copywriter
  • Salary Range: Commensurate with skills/experience
  • Benefits: Paid Holidays, Paid Vacation Time
  • Business Hours: 8:00 am to 5:00 pm, Monday through Friday

To apply, please send a cover letter, resume and two writing samples to hello@waywardkind.com.

wayward kind digital marketing

Welcome Sue Almonte, Wayward Kind Digital Marketing’s New SEO Strategist

By | Team Wayward Kind

Can you believe it—another new Wayward Kind team member! 

So much of what Wayward Kind digital marketing does is based in strategic thinking, like the critical work that Sue does as an SEO Strategist. Her work is vital to every facet of digital marketing strategy and we’re so excited to have her on the team!

Let’s learn more about Sue…

East Coast Music Lover Meets Wayward Kind Digital Marketing

Sue is kind of a big city gal. She was born in Manhattan, NYC, and grew up in both upstate New York and New Jersey. Her professional career began, as so many of ours do, in the food service industry at age 16. After completing her BA in Marketing from William Paterson University, she entered the professional world, working in customer service for an online company in New Jersey, where she first learned about SEO.

Inspired to grow and pursue new career opportunities, she made the decision to move west to Los Angeles where she worked for a wholesale fashion retailer. While Sue says this is the hardest thing she’s ever done—having left family and friends behind for a fresh start—it’s given her the chance to discover her true passions and really pursue them wholeheartedly. 

After a year and a half in LA, Sue realized it wasn’t the big city for her and decided to make the move south to San Diego. Sue says she’s so much happier and feels like she’s truly found a new home. We’re so glad she made that move!

Drawn to the creativity and ever-changing landscape of digital marketing and SEO, Sue began pursuing education and professional opportunities specific to SEO. Some side work for friends evolved into a career path, and eventually brought her to the cozy office right here at Wayward Kind digital marketing

Regardless of where she lives, music is a huge part of Sue’s life. She fell in love with music at age 14, enjoying indie, alternative, blues, garage, and psychedelic rock. Music is such a big part of her life that she recently created a music blog that features the local music scene happenings.

Sue goes to shows and music festivals regularly and some of her favorite bands are Tame Impala, Lana Del Rey, The Black Keys, Jack White, Interpol, and Radiohead. Sue loves the energy of shows and the way they bring people together. We think we hear a Wayward Kind playlist in our readers’ futures!

Lightning Round

Let’s get the basics about Sue and her cool, easy-going nature!

Wayward Kind: What’s your favorite way to start the day?

Sue: I like to relax in bed for a few before having to get up. Having those moments to myself before the day gets crazy is nice.

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Sue: Something that’s on my bucket list is traveling to a new place every year. I plan on visiting every state and will be adding one more to the list by going to Hawaii later this year. 33 states down, 17 to go!

Wayward Kind: If your life was made into a movie, who would play you? Why?

Sue: Gina Rodriguez. I love the types of characters she plays. Strong willed, fearless women who go after what they want in life even if that means having to make sacrifices. Being happy is very important to me so seeing those characters so motivated to achieve that is what helps to drive me to reach the same goal as well.

Welcome to Wayward Kind, Sue! We’re thrilled to have you!

There’s no time like the present to begin developing an effective content marketing strategy for your small business. Schedule a free strategy review with our team so we can help you make 2019 the year that your content marketing strategy produces results!

San Diego digital marketing

Cribs, Wayward Kind Style: Video Tour of Our San Diego Digital Marketing HQ

By | Team Wayward Kind

Remember that show Cribs on MTV? Those were some pretty wild spaces.

We may not have 10 luxury cars and 20,000 sq. ft., but we do have a pretty sweet little office space that houses all the San Diego digital marketing magic.

Before we dive in, here’s a few things you’ve got to know about our new digs:

  • All humans are welcome. We’re big on inclusivity and embracing the uniqueness of all people. Whatever your story, our door is always open.
  • We 💓 dogs. Each member of our team has a dog and we take turns having them join us in the office. You may even meet one of our furry helpers today (hint, hint).
  • We take our music very seriously. Whether it’s Jaz busting out the 90’s hip hop, Jules channeling her inner pianist, or Kelly grooving to James Brown, rhythm is always a part of our daily routine.

Now you know the basics. Let’s get touring!

People Love a Good Video

First and foremost, we like to practice what we preach, and the importance of photo and video in digital marketing can’t be understated. Something about seeing real people do real stuff really helps people to connect with you. And as you know, we think connection is pretty important.

So, we’ve put together a short snippet of what a typical day looks like in the office:

It’s basically dogs, music, and digital dreaming all day long.

…But They Also Love to See Your Face!

Words are great (just ask Kelly), but putting a face to a name really personalizes your services. Photos remind people that there’s a human on the other side of the screen. They’re also an opportunity to show a consistent brand image (as you’ll see below with our team photos!).

Whether it’s the same filter, font, background, or even getting matchy matchy with your team, good branding shows a level of thoughtfulness that makes you stand out.

Ready to see the lovely faces of Wayward Kind? Here we are, with some extra goodies about our WK space:

San Diego Digital marketing

Jules Taggart

Wayward Kind’s fearless leader of our San Diego digital marketing  HQs is a master of creating a space that feels good and gets things done. Also, we like to chill on her comfy couch.

Favorite thing about your office: Windows. I love good light + people watching.

Desk-sserory: Plants

What you like to jam to: Bluegrass covers on Spotify

 

San Diego digital marketing

Tory Patterson

As our resident organizer of all the things, Tory keeps us laughing and on our toes all day. We love it!

Favorite thing about your space: The roses in the courtyard; our office window looks right out into the courtyard and it’s a very pretty view while I work.

Desk-sserory: My mouse + mousepad; oh, and coasters.

What you like to jam to: Whatever Jaz is curating that day. 😃

 

San Diego digital marketing

Jasmyne Adams

If anyone’s going to play DJ, it’s Jaz. Thank goodness for the daily digital marketing jams.

Favorite thing about your space: Definitelyyyy it being dog-friendly!

Desk-sserory: Probably the bluetooth speaker that sits on my desk. Runner up, my desk coffee mug for my daily, morning coffee that I would be absolutely hopeless without. 😃

What you like to jam to: Okay, so either super old school like Stevie Wonder, The Temptations, or Anita Baker. Or, 90s-early 2000s R&B & hip-hop. Sing-alongs during work hours. 🎵

 

San Diego digital marketing

Kelly Doran

Wayward Kind’s yogi meets writer with a flair for wanderlust. She always keeps us pondering.

Favorite thing about your space: The windows and how it’s like a little corner nook. I’ve always like cozy, curated spaces.

Desk-sserory: Photos of the people who inspire me.

What you like to jam to: When I’m writing, I listen to Boards of Canada: solid beats, no words, totally keeps me in the zone. Otherwise, I could be listening to anything from James Brown and Crosby, Stills & Nash (&Young!), to Kings of Convenience and Greta van Fleet. Or a baseball game, because I basically live for baseball.

All together now:

San Diego digital marketing

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Wayward Kind Content Strategist and Copywriter

Welcome Kelly Doran, Wayward Kind’s New Content Strategist and Copywriter

By | Team Wayward Kind

Meet Kelly Doran, Wayward Kind’s new Content Strategist and Copywriter.  

As a passionate communicator, Kelly is right at home with the Wayward Kind team, creating digital conversations that matter. While her experience runs the gamut from band photographer and florist, to certified yoga therapist, her heart has always been with the written word. Kelly’s belief in the power of telling a good story is at the heart of her work at Wayward Kind—and we’re pretty stoked about it.

Creative Yogi Writer Meets Strategy

There’s this great lyric from the band Lucius in their song “Dusty Trails” that says: “Dusty trails can lead you to a golden road.”

One could say that these lyrics are pretty representative of Kelly’s own journey. Never one to succumb to what’s typical or normal, Kelly’s woven a path through various careers, college majors, and hobbies, all of which have culminated in her anticipated arrival at Wayward Kind.

After getting married, dropping out of college, and having a baby, Kelly found her heart in yoga. She completed numerous yoga trainings and became a sought after source for mindful yoga instruction, workshops, and yoga therapy in the San Diego community. It wasn’t where Kelly expected to be, but it was exactly where she needed to be.

During her 10+ years in the yoga and wellness fields, Kelly learned Grace. She found her voice as a grounded, authentic, intentional guide who loved every opportunity to help others find their innate value. But, she never stopped writing, whether it was articles about yoga, or curriculum for yoga workshops—her mission was to use every life experience to connect with others.

Inspired by the young girls she met on a 2015 service trip to Malawi, Africa, Kelly decided to go back to school. At 37-years-old, she reentered academia as a Rhetoric and Writing Studies Major, determined to finish her bachelor’s degree, but also to show her daughter—and women everywhere—that it’s never too late to begin again.

As a student, Kelly worked as a writing fellow, helping young college students find their voice through their academic writing. She also completed an internship as a technical writer in the medical device industry, where she found a penchant for strategic writing that made confusing information more digestible.

In December 2018, Kelly’s goal became a reality: she graduated from college.

Taking her newfound degree out into the world, Kelly made a conscious decision to pursue work that blended her love for connecting people with her knack for writing clear, useful content. So, not a technical writer, or a tutor, or a yoga teacher, but something that allowed her to embrace all those things in one role.

She found it at Wayward Kind. As their Content Strategist and Copywriter, Kelly gets the opportunity to plan, research, and write for diverse clients and Wayward Kind. But most importantly, she gets to connect with those around her and tell stories that really matter. She wholeheartedly embraces Wayward Kind’s mission to engage in meaningful conversations, and to be bold, unapologetic, and kind along the way.

Lightening Round

Now you know Kelly is anything but typical, but here’s some of the reasons we love having her around:

Wayward Kind: What’s your favorite way to start the day?

Kelly: I’m one of those weird morning people…early, early mornings. It’s normal for me to be up before 5:30am. I love the quiet peace and new mercies of a fresh day ahead. My ideal morning would be yoga at 6am followed by some journaling, feeding the chickens, snuggling my kid, coffee with my husband, and walking our Golden Doodle, Lola. Yeah, those mornings don’t happen often, but when they do, I’m filled up completely.

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Kelly: I want to finish making photo albums for my family, a project I’ve been putting off forever. I’m great at making them for others, and love taking pictures, but working on the motivation to do it for myself.

Wayward Kind: If your life was made into a movie, who would play you? Why?

Kelly: I don’t have to think more than 1 second about this: Tina Fey. Her character Liz Lemon—on 30 Rock—is basically me, right down to her disdain for Olive Garden and water parks, and her affection for baggy clothes. Tina’s uncanny ability to use humor and authenticity to speak to the common woman make her my #1 pick.

Please help us welcome Kelly to the team!

There’s no time like the present to begin developing an effective content marketing strategy for your small business. Schedule a free strategy review with our team so we can help you make 2019 the year that your content marketing strategy produces results!