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Team Wayward Kind

WANTED: DIGITAL MEDIA MAGICIAN

By | Content Development, Marketing Strategy, Team Wayward Kind

Wayward Kind is looking for a Digital Marketing Strategist to join our team of marketing experts. Is that you? Let’s find out:

We Want to Meet You If:

  • You love social media. Every day you update early and often. Your knowledge spans platforms, and you know how to grow an audience. And when something new comes along, your goal is to get out in front of the crowd and use it to connect.
  • You have some experience in digital marketing. (Or not.) Do you have a general way of reading people and audiences and understanding what they need? That’s key.
  • You are versatile. You enjoy working in a space that is different every day. Our clients are trying new things all the time, and we keep pace with them.
  • You’ve got receipts. You can show us how you’ve been developing your space in the digital world and how your channels influence the world around you.

You’ll Like Working Here If:

  • You want a workplace where you can show up as yourself every day. Black, Brown, queer, differently-abled—we know that a variety of voices brings a richness of perspectives, and we know that our work is better for it. Whoever you are, if you’ve got the skills for this job, we’ve got space for you to showcase them.
  • You want to flex your creativity every day. We work with social innovators, and their innovation pushes us to discover new methods to amplify the power of their work.
  • You like working with people who are changing the ways the world works. Our clients are pushing the envelope in areas of racial/gender equity, sustainable commerce, body positivity and many others. If you have been looking for a way for your day-to-day to create long-term impact, this is the place. 
  • You’re a flexible, resourceful problem solver. Digital marketing is at the heart of all we do, and your skills will touch every part of our agency. We need a person who knows how to ask questions and find answers, who is happy to try what’s never been done to see if it works. A willingness to not know but find out is vital.

What You’ll Be Doing:

  • Conceptualizing content pieces, including determining what platform and format will work best to reach a defined audience
  • Oversight of content from initial concept through publication
  • Gathering data, analyzing, and delivering the results of specific campaigns and initiatives to clients, including website metrics, social media metrics, and email marketing metrics
  • Strategy and direction for website development, including new websites, revamped sites, and ongoing website updates
  • Social media account setup, optimization, and content development, remaining in alignment with current best practices and algorithm changes 

  • Regular interaction with clients to ensure satisfaction with content and to continually refine and evolve strategy
  • Marketing plan development and facilitation
  • Referral marketing strategy development

What You Need:

  • 2-3 years of marketing strategy experience
  • 2-3 years of social media experience
  • Basic graphic design skills for social media (Canva, Photoshop, etc.)
  • Previous digital agency experience preferred, including direct communication with clients
  • Professional proficiency in English

Who We Are:

Wayward Kind is a digital marketing agency built on the belief that people buy from people, not from brands. We work with challenger brands that are making a significant impact in race, class, and gender equality. Our work is rooted in creating positive social change, and we partner with companies and organizations that are aligned with our purpose. More of our work can be found at waywardkind.com/work.

What We Believe In:

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure, as well as the significant responsibility, of helping organizations communicate what they believe in.

We approach our work through a social justice lens, and we choose clients, collaborators, and partners who share these core values.

A Few More Details:

  • Location: This position is remote though our home office is located in San Diego, CA.
  • Job type: Full time
  • Job Title: Digital Marketing Strategist
  • Salary Range: $45,000-50,000/year
  • Benefits: Paid Holidays, Paid Vacation Time, Health Insurance
  • Business Hours: 8 am-5 pm, Monday through Friday

 

To apply, please send a cover letter, resume, and any samples of previous work to jaz@waywardkind.com

Welcome Omar Morales, Wayward Kind’s Creative Director

Welcome Omar Morales, Wayward Kind’s Creative Director

By | Team Wayward Kind, Uncategorized

2020 brought us so many exciting new additions to our team, and we are thrilled to introduce you to our Creative Director, Omar Morales! 

As a designer, Omar has held a wide variety of roles, and his work has been influenced by interactions with researchers, designers, engineers, printers, stakeholders, and executives. At the heart of his experience and creative approach is collaboration and empathy.  

Check out our Founder Jules Taggart’s interview with him! 

____________________________________________________________________________

Jules: Who has influenced your body of work? What did you learn from them? 

Omar: The cliche design leader is Jony Ive of Apple. Most designers would probably find incredible inspiration from his design aesthetic but what draws me to him is his career trajectory. 

He moved from designer, to creative director, to entrepreneur. He manifested change in his life, envisioned this push and pull of form and function. His very life is the embodiment of his design inspiration, the Bauhaus tradition. 

Secondly, I admire his amassment of knowledge and his ability to work so fluidly with the fast paced nature of technology. Over the course of his career he has molded the idea of ‘beauty’ to fit the most prominent spaces of modern life: web design, household items, workplace aesthetics. 

Jules: As Creative Director at Wayward Kind, what opportunities do you see for our company’s growth? 

Omar: I want to cultivate a pool of talent that elevates our team not just with their well established skills, but with their capacity to generate ideas, innovative forms, and new processes. Design moves so quickly with the incredible pace of technological development, so we are in constant demand for new ideas. 

The pool of talent I want to bring to Wayward Kind must have diversity: in experience, in education, in life. And because design is a fast-paced element of our industry, this team has to be collaborative, and open to learning from, and teaching one another. 

Jules: What are you nerding out on right now? 

Omar: Oh, trying to find that balance of the best operational, leadership, and management frameworks that honor both time constraints and creative needs. How can we set the capacity and measure the work that needs to be done for each client creatively while establishing an iterative process? 

Jules: How are your personal values aligned with Wayward Kind’s core values? How does this impact your work?

Omar: I come from a multicultural, nuclear family. A very diverse and inclusive family. And that experience informs my designs, my approach to user experience, my leadership style. But I reached a point in my career where I wanted and needed my work to have impact. I love helping organizations convey the change they are seeking to make in a visual medium. 

Jules: One of the things I love about your work thus far, is your ability to build culture, and to build a team that loves what they do, feels challenged, and is constantly learning. How do you go about doing that and what do you love about the team you’re building? 

Omar: Empowerment. I strive to make sure my team feels they have the ability to go outside of their discipline and feels secure in knowing that curiosity is a core strength. I am constantly asking myself how I can feed and nurture my team’s curiosity. How I can help my team members get to where they need to go, both in their present work and their professional lives. 

Jules: What are you excited about in 2021? 

Omar: Cultural iconography is changing. Groundbreaking icons become trends, and for so long the cultural images have been too narrow. In 2020, a Pandora’s box of new forms was unleashed in which we can see ourselves, and it widened the horizon of perspectives from which we can see and empathize with the world.

Design will follow that democratization of perspective and knowledge. And because of the response the majority of the world had revelations brought to light, we have made space for marginalized perspectives to become trends, which then become normalized. 

We are living in a space of infinite opportunities to design for the diverse world with which we live in. 

Lightning Round: 

Jules: Do you have any rituals? 

Omar: Practicing mindfulness and presence. Focus is important for me to cultivate during the work day and in my personal life. The apps I use for this are Headspace and Calm. 

Jules: What is your favorite way to start the morning? 

Omar: I like to set my intentions for the day. I clear my head and set an agenda and goals for each day. I like the feeling of completion. 

Jules: What is your favorite way to end the day? 

Omar: Holding my wife’s hand. 

Welcome to Wayward Kind Omar, we are so happy you’re here. 

Looking to re-brand? A website update? Get in touch with us to see how Omar’s creative vision can take your ideas and turn them into reality.

Wayward Kind is Hiring an SEM & PPC Specialist

By | Team Wayward Kind

Wayward Kind is looking for an outstanding SEM & PPC Specialist to join our team of marketing experts. 

The right person will assist in planning, implementation, QA, and optimization of paid search campaigns for the best results possible. The person in this role will support advertising efforts for our clients that are primarily B2B brands. 

Are you who we are looking for? Let’s find out!

We want to meet you if:

  • You’re fascinated by figuring out why people buy. You are curious about what makes people hover, read, click and buy. You love that you have the power to ethically shape buyer behavior through your work. 
  • You have an analysis on social justice issues. We work with companies who are making significant changes in race, class and gender equity. You share this commitment and enjoy working in the equity space. 
  • You’re proactive. You are always monitoring performance and are quick to recommend changes and improvements whenever you uncover them. You know that when it comes to ads, time is money and you’re a very good steward of clients’ resources. 
  • You test and iterate in a calculated way. You love to test new ideas to see how you can improve outcomes for clients, but it never feels like trial and error. You have run enough ads in your day and managed enough budgets that when you try new things, you’ve got a pretty good idea of the outcome before you dive in.
  • You’ve got receipts. This ain’t your first rodeo. You’ve got a lot of campaigns under your belt and you know what works. You make smart recommendations to clients and the rest of the team by drawing on past experience. You’ve got examples of your work and you’re proud to show off what you’ve accomplished. 

You’ll like working here if:

  • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them.
  • You thrive on variety.We manage about 40 clients at a time. If you like creating strategies related to several industries and working with lots of great humans, you’ll like working with us.
  • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in.
  • You’re a “details” person. You’re meticulously organized and like to go into meetings over-prepared. People tell you that you set the bar high for getting the details juuuuuuust right. 
  • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • Researching and defining keyword strategy for paid search initiatives
  • Writing optimized ad copy
  • Setting up and launching campaigns in platforms including but not limited to Google AdWords (including Google Display Network), Facebook, Instagram, LinkedIn and Twitter. 
  • Monitoring and optimizing campaigns to maximize results, ensuring budgets and timelines are met.
  • Compiling, analyzing and presenting paid advertising reports
  • Managing timelines and expectations, and delivering effective results
  • Working well under pressure; meeting multiple, and sometimes competing, deadlines
  • Staying up to date on industry news and trends
  • Identifying opportunities to test new strategies that will help our clients grow. 

What You Need

  • A Bachelor’s degree (preferred)
  • 1-2 years of demonstrated, hands on SEM & PPC experience (required)
  • Google Ads certification (required)
  • Samples of campaigns you’ve run and the results you’ve achieved for clients
  • Previous digital agency experience is very much preferred, including direct communication with clients
  • Professional proficiency in the English language (required)
  • Strong knowledge of Google Suite
  • High level of integrity, autonomy, and self-motivation

Who We Are

Wayward Kind is a digital marketing agency that works with challenger brands who are creating forward thinking and necessary social change, particularly in the areas of race, class and gender equity. 

What We Believe In

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure––as well as the significant responsibility––of helping our clients communicate what they believe in.

Our work is more creative and far more effective by being inclusive of different viewpoints, backgrounds and cultures. We choose clients, collaborators and partners who share this core value. 

A few more details

  • Location: We are working remotely temporarily. Once it’s safe, we’ll be back in our offices located in San Diego, CA, at least a portion of the week. 
  • Job Type: Full time, Exempt
  • Job Title: SEM & PPC Specialist
  • Manager: SEO Strategist
  • Salary Range: $50,000-$55,000 per year, commensurate with skills and experience
  • Benefits: We provide comprehensive benefits including health insurance, flexible paid time off, a continuing education stipend, paid maternity/paternity leave, and a family friendly workplace. 
  • Business Hours: Our office is open 8:00 am to 5:00 pm, Monday through Friday. Working hours are flexible, but generally during office hours. 

To apply, please send a cover letter and resume to hello@waywardkind.com. 

 

Wayward Kind hires Content Strategist

Wanted: Badass Content Strategist

By | Team Wayward Kind

Our team Wayward Kind is looking for a Content Strategist to join our crew! Is it you?

Let’s find out.

We want to meet you if:

  • You’re fascinated by figuring out why people buy. You are curious about what makes people hover, read, click and buy. You love that you have the power to ethically shape buyer behavior through your work. 
  • You have an analysis on social justice issues. We work with companies who are making significant changes in race, class and gender equity. You share this commitment and enjoy working in the equity space. 
  • You are persuasive. You know that the right campaign can help people make decisions, mitigate hesitation, and share ideas with others. You know how to find and test concepts until you get the right combination.
  • You understand how humans find information. If SEO, PPC and CX design are some of your favorite acronyms (and marketing tools), you will love this role. 
  • You are versatile. You have experience creating content strategies that include a variety of touch points––social, SEO, email marketing, copywriting, landing page and website content, and video. 
  • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve accomplished. 

You’ll like working here if:

  • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them.
  • You thrive on variety. We manage about 40 clients at a time. If you like creating strategies related to several industries and working with lots of great humans, you’ll like working with us. 
  • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in. 
  • You’re ready to teach. You’ll be leading a team of copywriters and a big part of your role will be helping with their career development. 
  • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • The primary emphasis of this role is to guide content strategy and coordinate the work of our content team. The right person will be comfortable with content strategy, copywriting, search engine optimization, and ads. 
  • Plan and execute content strategy for a variety of clients that drives high engagement
  • Serve as editor-in-chief for all content to ensure quality, clarity and consistency. Editing copy with an eye on the details. 
  • Collect, monitor and analyze social and website metrics, and make improvements accordingly
  • Stay updated on industry trends and adjust the content strategy as needed
  • Collaborate with digital marketing strategists, creative team and account managers to develop effective campaigns
  • Manage the distribution of content across all channels
  • Building out content based on SEO strategy. 
  • Developing email marketing strategies and execute them with effective drip content and newsletters. 

What You Need

  • A Bachelor’s degree
  • 5+ years of content marketing experience
  • Samples of both your writing and your strategic work
  • Previous digital agency experience preferred, including direct communication with clients
  • Professional proficiency in the English language (required)

Who We Are

Wayward Kind is a digital marketing agency that works with challenger brands who are creating forward thinking and necessary social change, particularly in the areas of race, class and gender equity. 

What We Believe In

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure––as well as the significant responsibility––of helping our clients communicate what they believe in.

Our work is more creative and far more effective by being inclusive of different viewpoints, backgrounds and cultures. We choose clients, collaborators and partners who share this core value. 

A few more details

  • Location: We are working remotely temporarily. Once it’s safe, we’ll be back in our offices located in San Diego, CA, at least a portion of the week. 
  • Job Type: Full time, Exempt
  • Job Title: Content Strategist
  • Salary Range: $60,000 – $70,000 per year, commensurate with skills/experience
  • Benefits: We provide comprehensive benefits including health insurance, flexible paid time off, a continuing education stipend, paid maternity/paternity leave, and a family friendly workplace. 
  • Business Hours: Our office is open 8:00 am to 5:00 pm, Monday through Friday. Working hours are flexible, but generally during office hours. 

To apply, please send a cover letter and resume to hello@waywardkind.com. 

hiring an experienced copywriter

We’re Hiring: Get Your Copy On

By | Team Wayward Kind

Wayward Kind is looking for an experienced copywriter (or two) to join our team of marketing experts. Is that you? Let’s find out.

We want to meet you if:

  • You love to write. Like, LOVE love it. We’re looking for a copywriter who thinks about puns in the shower and watches the Superbowl exclusively for the ads. 
  • You have an analysis on social justice issues. We work with companies who are making significant changes in race, class and gender equity. We want to partner with a copywriter who has a interest in these subjects and a solid understanding of them.
  • You are persuasive. You know that the right words can help people make decisions, mitigate hesitation, and share ideas with others. You know how to find and test words until you get the right combination.
  • You understand how humans find information. Knowing the basics of SEO ensures your writing gets read––and you want to get read.
  • You are versatile. You like to write website copy, blog content, email marketing copy, video storyboards, and social media content. 
  • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve been working on. 

You’ll like working here if:

  • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them. 
  • You thrive on variety. Our copywriter manage about 10-15 clients at a time. If you like writing about a bunch of topics and learning about several industries, you’ll like working with us.
  • You’re ready to learn. If you see feedback as an opportunity to grow and improve, and not as a threat.
  • You want to play a bigger role. We are small and mighty team. At a bigger agency, you’d be stuck in a cube, churning out copy all day. Here, you’ll be in a leadership role. We’ll look to you to guide best practices in content strategy and execution. 
  • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial relationships with our team and clients.

What You’ll Be Doing

  • Crafting punchy copy for websites and landing pages that drives action.
  • Writing engaging blog content for clients across various industries
  • Developing email marketing strategies and executing them with effective drip content and newsletters. 
  • Editing copy with an eye on the details. 
  • Building out content based on SEO strategy. 
  • Working with our web designers and developers to develop conversion-driven copy that makes visitors click.  

What You Need

  • 2-3 years of copywriting experience
  • Written samples of your work
  • Professional proficiency in the English language
  • Agency experience (preferred)
  • A Bachelor’s degree (preferred, but not required)

Who We Are

Wayward Kind is a digital marketing agency built on the belief people buy from people, not brands. We work with challenger brands who are making a significant impact in race, class, and gender equity. Our work is rooted in creating positive social change and we partner with companies and organizations that are aligned with our purpose. More of our work can be found at waywardkind.com/work

What We Believe In

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure, as well as the significant responsibility, of helping organizations communicate what they believe in.

We approach our work through a social justice lens and we choose clients, collaborators and partners who share these core values.

A few more details

  • Location: This position will be remote temporarily during COVID, but will be on site at our offices located in San Diego, CA (Mission Gorge area) as soon as it’s safe to return. Relocation assistance is not provided. 
  • Job Type: Full time
  • Job Title: Copywriter
  • Salary Range: $22-$25/hour.
  • Benefits: Paid Holidays, Paid Vacation Time, Health Insurance
  • Business Hours: 8:00 am to 5:00 pm, Monday through Friday

To apply, please send a cover letter, resume and two writing samples (one landing page and one blog post) to hello@waywardkind.com.

Cara Crotty

Welcome Cara Crotty, Wayward Kind’s New Website Developer

By | Team Wayward Kind

Wayward Kind has experienced some extraordinary things this year, including another expansion to our in-house team. We’re thrilled to welcome Cara Crotty as our new Website Developer!

Cara’s story is unique and intriguing. She brings a multitude of talents to Wayward Kind, from engineering to coding and more.

Let’s take a look at her fascinating background and get to know her better.

Budding Educator Turned Tech Master

Born and raised in the vibrant Manila, Philippines, Cara is familiar with the sunny weather and beach life that San Diego offers. She and her husband relocated to Virginia in December 2017. They were only there for six months before they took a 15-day motorcycle ride across the country to San Diego—and they haven’t looked back since.

Talk about adventure! 

Cara has always had an inquisitive mind and initially wanted to become a teacher. She’s always had a knack for teaching and used to tutor college students in general education. She also likes numbers and considered majoring in accounting or education.

However, at Cara’s University, classes in her major were at full capacity and she didn’t want to stay stagnant for too long. She loved electronics and knew that programming was going to grow rapidly. Cara changed majors and was not disappointed. She graduated with a Bachelor’s in Computer Engineering from Polytechnic University of the Philippines.

Cara is a perfect fit for Wayward Kind because we love helping other humans and she does too. In Manila, she volunteered at a local orphanage on the weekends and still loves to help people in need when she can.

Cara strives to become an industry expert in coding and development. She has completed a coding Bootcamp at UCSD and is part of the San Diego Women Who Code community group. She believes that in order to meet client expectations, you must keep learning and networking. She loves to meet new people in her field because it helps her pick up on technology and algorithm updates.

For Cara, Web Design and Development means bringing people’s visions to life and revealing benefits they may not have realized before working with her. 

Cara believes in having a strong work ethic and the highest level of integrity. Her top values are kindness, persistence, and loyalty. In her spare time, she enjoys watercolor painting, playing the ukulele (going on three years now), cooking, and off-road hiking. She also has a wide palette when it comes to food. Her favorite dishes include lumpia, sinigang, pancit, and Indian and Nepalese cuisines.

Lighting Round

Wayward Kind: What’s your favorite way to start your day?

Cara:  I start the day with a shower to wake me up and energize me.  Breakfast and a cup of coffee are very important for me in the morning.

Wayward Kind: What’s on your bucket list that you want to do sooner than later?

Cara: As an adventure seeker, I’ve always wanted to bungee jump or skydive. I want certifications in web development and design, and have been thinking about pursuing a Master’s in Computer Science too! 

Wayward Kind: If your life was made into a movie, who would play you? Why?

Cara: The real talk show host Jenny Mai. She has a very cool and friendly personality. I love that she’s outspoken and so knowledgeable as well!

Welcome to Wayward Kind, Cara! We’re happy to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Black Lives Matter; Inclusivity in the workplace

Black Lives Matter; Inclusivity in the Workplace

By | Team Wayward Kind

Can you hear the cries of the oppressed if you’re out of range?

The answer is no. But that doesn’t stop them from crying out for help. For their mothers. For their lives. For the lives of their children. They can’t breathe. Black people can’t breathe.

There is a shift happening right now in all 50 states and three continents around the world, to end racism. Black Lives Matter is more than a statement. It is a movement.

During this uprising some businesses remain silent, most are rushing to push out content while others are on the fence about making a statement.

Let’s be clear: Diversity, equity, and inclusion are not up for debate. This is a time for businesses to take a step back and see how significant their role is in what is going on in our world right now. 

If your company hasn’t already been doing the work to backup your BLM tweets there is a HUGE problem. 

So how can you walk the talk? Start by having a conversation.

Wayward Kind’s Director of Strategy Jaz and Copywriter Keishonda had a candid conversation about being Black, working in marketing, and some steps businesses can take to back up their posts and hashtags with tangible action.

Join us here.

Transparency Starts With Uncomfortable Conversations

00:00:14

Jaz: We just thought today would be a good day to have an open dialogue and conversation with everything that is going on, especially as two Black women that work in marketing and work very closely with so many small businesses of different industries, sizes, and regions. We were very much affected by what is going on so we thought we’d have a conversation with each other and share it. I think a lot of people are concerned with how their Black employees are feeling or what they should be doing to support their Black employees. We can’t answer all the questions. We know how we feel of course, but we hope to hopefully kind of guide everyone in the right direction to have some of these conversations to support their team through everything that is going on right now.

00:02:45

Keishonda: Right now the Black community and Black people in the United States and around the world need support and we just want to talk about how we can get there. What is your take on that?

Jaz: I think it starts with a conversation. So the unfortunate part about this is, I understand it’s that it is very uncomfortable to feel called out for not being as inclusive or accepting people of different walks of life. I know it’s very uncomfortable to feel like “I’m someone who…I’m not prejudiced. I don’t have any biases.” So I’m sure it doesn’t feel great, but that is just a part of it. It’s part of what comes with, you know the privilege of being in certain positions of being white, or in a position of power or authority.

00:04:12

I’m saying this as a Black woman that does the work that we can’t say we support Black Lives Matter and Black people, and these people from marginalized groups and then not give them voices or allow them in the room to have these conversations or to make these decisions. I think that is part of what’s so great about working here at Wayward Kind. When you look at our team—everyone on our team comes from a different walk of life. We all have different lived experiences and as a result of that we look for that in the work we do and we encourage our clients to do the same.

How Can Companies Push for Diversity, Equity and Inclusion?

00:05:02

Jaz: Make sure that everyone feels welcome and affirmed and comfortable. You know being proactive about putting people in these positions; hiring Black creators and Black professionals and supporting these organizations, giving our time and our funds if we can, signing petitions, making phone calls. All of these things are helpful. Basically, silence isn’t working. It’s never worked. It doesn’t serve us.

00:11:36

Looking at your content strategy, looking at your audience, and acknowledging any of your own implicit biases. Business owners and marketers set the tone, and we don’t realize we are coming into it with our own biases and our own judgments against people or groups of people and we can’t make effective change that way. 

00:13:00

People that are creating you know diversity and inclusion committees with Black people on their teams investing in training for leaders because it always starts at the top. It starts from the way you interview to…I’m sorry before they even interview— the questions you ask before the interview. People’s biases with regards to professionalism and respectability are rooted in white supremacy and prejudice. You just have to do the work. Your team can’t do it for you. Now is the time to dig in.

Look Around Your Table

00:07:58

Keishonda: So it’s important to have those people “Black people non-Black people of color” at the table?

Jaz: Yeah that really is the start. You kinda gotta start from the ground up. Before we look at you know, the messaging that we’re putting out and the copy on our websites and our email marketing and things like that, let’s look at our core values. So that’s talking to your team, the Black members of your team. If you don’t have any Black members on your team, if you don’t have any other person of color, any disabled persons to have these conversations you’re already in bad shape.

00:11:11

People will continue to call out companies that post Black Lives Matter hashtags and they’ve never hired Black employees or stock photos featuring Black families. I think this isn’t going away anytime soon. 

00:10:21

Ask those questions, but not to the point where we are placing the burden or the onus on them, it is not your Black employee’s responsibility to educate you or connect you with resources. We have a lot already on our plates, you know existing in our skin.

00:08:21

Jaz: I love the work that I do because I get to…advocate for people that normally don’t have a voice in the room. We get to kind of control the messaging and make sure we aren’t excluding anyone in the copy, website, emails, and print materials we create.

00:17:09

As two Black women that are in positions where our voices can be heard, we thought it was important to have this conversation and share it with others. This is tough for everyone so right now it’s all about compassion. Walk the walk and talk the talk.

End Dialogue

You Don’t Have To Do It Alone

Wayward Kind strives every day to align the work we do with our core values. Change is not a one day, one month, or one-year occurrence. It takes economic and social justice, empathy and so much more. We all play a part in promoting liberation and inclusion.

Black lives Matter so let’s show that in the work we do every day.

If your business has questions about how to make your messaging consistent and authentic or make sure your core values feel right for you, we are here to help. Tell us your story so we can go from here together.

Below are a few resources to help your business head in the right direction to support and uplift Black Lives Matter and your Black and Non-Black POC Employees.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

The Wayward Kind Story, Get to Know Our Founder, Jules Taggart

The Wayward Kind Story: Get to Know Our Founder, Jules Taggart

By | Team Wayward Kind

Starting a business takes courage and a vision. It also takes hard work and some serious bounce-back capabilities. Getting your business to thrive is a whole other ball game, but Wayward Kind has found a way to play the game well.

We got to talk with the person behind the vision for Wayward Kind, and one of the most courageous and hardworking people we know—Jules Taggart.

Join us as we get to know Jules a little better and see how Wayward Kind came to be.

Before Wayward Kind

We wanted to know more about the defining moments that led to Jules starting Wayward Kind

A seed was planted long before she came to San Diego. Jules worked for the Chamber of Commerce in the Kansas City area and saw first hand how small businesses can become successful and thrive when given the proper support and resources. She enjoyed seeing these companies thrive and give back to the communities that invested in their potential and were committed to their success.

She moved to San Diego in 2009 and landed a marketing role at a company that sold nutritional products. It was there that Jules witnessed how some companies use marketing to manipulate people and decided to devote her career to elevating businesses using ethical marketing principles. 

In 2012 Jules took the lessons she learned, good and bad, and turned a new year’s resolution into a solid plan to help worthy companies grow.

Jules had an idea rooted in helping small businesses grow ethically and sustainably through marketing strategies rooted in human connections. This was all while her husband Jeff Taggart was in law school, she had $350 in her bank account and was responsible for putting Ramen Noodles on the table. Nevertheless, she took the leap.

What was some helpful advice you received in the beginning?

A: In the beginning, the best advice I got was to keep going. The first few years in business are really challenging. I got it wrong a lot in the early days and I learned a ton from those mistakes and used those lessons to refine our approach.

What advice made the biggest difference?

A: I  had breakfast with a mentor of mine when I was in the process of shifting from working with contractors to hiring employees. He encouraged me to hire in such a way that I was never the smartest person in the room. He was absolutely right. I have hired a lot of people since that breakfast meeting and all are incredibly good at what they do, while being humble enough to know that there’s plenty still to learn. I learn new things from our team every day.

A lot of the work that Wayward Kind does involves being more meaningful and human in digital marketing efforts. How do you think that other businesses can make that effort?

A: This is such a simple thing, but if you treat every customer or prospective customer as if they are real humans (because they are) creating meaningful conversations online becomes a lot easier. We do a lot with metrics and data as a part of the work we do for our clients, so it’s important to remember that each data point on a spreadsheet is a real person with a family, and a complex identity made up of fears, joy, needs, and expectations. You can never go wrong treating people like people.

Can you talk about your vision for Wayward Kind?

A: Companies that are making a significant impact on race, class, and gender equity deserve the same—or better––access to resources as those who are only committed to profit. Our work is rooted in creating positive social change and we partner with companies and organizations that are aligned with our purpose. 

How do you develop talent and elevate people to grow to the next level?

A: We don’t live in an era where people stay with the same company for decades or their entire career anymore. I like to think that Wayward Kind is a great springboard for a career in marketing. I love working with people who are smart and capable and eager to learn, and I acknowledge from the day they begin working with our team that it’s a stepping stone on a much broader career. My job is to make sure that while they are with us, they make a lasting impact for our clients and then take ethical marketing practices along to the next company they work for—or the company they start!

Who or what has helped shape who you are?

A: This one feels really deep! I would say my partner, my family, and a handful of mentors. 

On your toughest days, how do you push through and accomplish your goals?

A: Honestly, I don’t. On my toughest days, I walk away from the computer and get outside. Fresh air and sunshine usually help me think through obstacles and figure out what to do next. 

Kudos to a Wayward Leader

This year Wayward Kind is celebrating 8 years in business. During that time our team has worked with hundreds of companies that do important work in the world. These companies are built by visionary leaders who care about their clients, are advancing social justice initiatives, and creating a better quality of life for the communities they serve.

The journey has not been easy, but Jules chose a path that creates an impact and aligns with her drive for social change.

Behind every great company is a great leader and Wayward Kind reaps the benefits of a fearless leader every day.

Connect with Jules and let’s create an impact together.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Keishonda Sherman is new Copywriter

Welcome Keishonda Sherman, Wayward Kind’s new Copywriter

By | Team Wayward Kind

Meet Keishonda Sherman, Wayward Kind’s New Copywriter

Wayward Kind is all about taking a different path and we can atone to the fact that our newest Copywriter Keishonda has done just that. 

Keishonda comes from a multitude of different highways and we can’t wait to hear how her journey brought her to Wayward and are delighted she found her way!

Let’s tune in.

Pushed by Passion: Aspiring reporter turned writer

Keishonda took the road less traveled and dabbled in finance and customer service while juggling school before she entered the digital marketing world. She finished her Bachelor’s Degree in Broadcast Journalism at the University of Texas at Arlington and initially imagined herself on the TV screen reporting the news. In college, she discovered her talent and love for all things writing and realized working behind the scenes wasn’t the worst thing in the world, in fact, it was both challenging and exciting.

Working in finance and student publication allowed Keishonda to take on various skill sets which proved helpful in combining writing and marketing for small businesses. “I feel working in multiple fields throughout my career allowed me to become a diversified specialist by applying everything I learned and applying it to copywriting. Being a SoCal native it was only right that she come back home and pursue her greatest dreams.”

She calls herself a “people scientist” because she studies all aspects of people. “I love finding out what makes them tick and connecting that to various things in their lives. Social bonds are essential to flourishing in life and Wayward Kind effortlessly enhances human connection by listening and understanding and I am so glad to be a part of that vision.”

Keishonda enjoys anything that challenges her physically and mentally. This can be something as simple as taking a sweat infused yoga class to an intense jeopardy game with the family. You can find her reading books on self-development as she is keen on continual growth. Speaking of growth Keishonda plans on pursuing her Masters and even foresees a Ph.D. in the long run. 

Keishonda strides to think out of the box and release her creativity in words. One of the ways she does this is by reciting affirmations and making vision boards with powerful quotes, one of her favorites is Lord Byron’s “A drop of ink may make a million think.”

Lightning Round

You know the drill… let’s find out what keeps Keishonda ticking!

Wayward Kind: What’s your favorite way to start your day?

Keishonda: My favorite way to start my day is with silence, reflection and gratitude. I read my bible app and start with movement (usually a big stretch and 3 vinyasa breaths). I typically skip breakfast and head to a fitness class to get my blood flowing!

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Keishonda: My bucket list consists of widening my love of different kinds of vegan foods, reaching new fitness goals and stamping out at least one page of my passport. 

Wayward Kind: If your life was made into a movie, who would play you? Why?

Keishonda: Tracee Ellis Ross. She is my spirit animal and embodies me in the utmost capacity. She is a ball of joy filled with goofiness, freedom, care, and self-love, and let’s not talk about her juicy hair and elegant sense of fashion. 

Welcome to Wayward Kind, Keishonda. We are thrilled to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Jeff Vires is our new Project Manager!

Welcome Jeff Vires, Wayward Kind’s New Project Manager

By | Team Wayward Kind

Another new team member—can you believe it?!

As many of you know, our current Director of Operations, Tory Patterson, just went on maternity leave (like, one day ago). We’ve been lucky enough to find a talented project manager and all-around great guy, Jeff Vires, to fill in for her while she’s out!

Anyone working on projects with our team will be seeing Jeff’s name in their inbox, so let’s introduce you to one another!

When the Right Brain Meets the Left

Jeff originally comes from the East Coast and is a massive Tigers fan. Slowly making their way West from Michigan, he and his family came to San Diego just in time for his first year of high school.

He’s always leaned toward creative subjects: he studied Music Composition and Guitar Studies at the Musicians Institute, Graphic Design at the Art Institute, and Business Administration with a Marketing minor at the University of San Diego.

This creative, business-focused background led Jeff to take a step back and put on his thinking cap. In 2011, he launched a startup company that allowed him to combine his formal study skills with his graphic and web design skills. This experience allowed him to explore, build, and cultivate his business experience.

For Jeff, project management is a combination of envisioning projects and seeing them through.

Jeff sometimes extends his creative time management skills to his music—in his free time, he plays as much guitar as possible (did you know he has 15 guitars?!). When not keeping projects on track or exercising the creative part of his brain, he also enjoys hanging out with his 4 dogs, wife, and twin babies. Jeff also believes in reading whenever he can, 5 minutes here, 30 minutes there…it all adds up. One of the books he recently finished that he recommends is Zen And The Art Of Motorcycle Maintenance by Robert Pirsig.

LIGHTNING ROUND

We love celebrating our team! Here are a few things we already love about Jeff.

Wayward Kind: What’s your favorite way to start the day?

Jeff: With green tea, push-ups, and pull-ups.

Wayward Kind: What’s something on your bucket list that you plan to tackle in 2020?

Jeff: I actually do not have a bucket list…which sounds weird because doesn’t everyone have a bucket list? I’ll get on that! I’d consider visiting Japan a definite start to my bucket list (maybe not for 2020 but at some point in my lifetime).

Wayward Kind: If your life was made into a movie, who would play you? Why?

Jeff: The main character in the movie Rock Star portrayed my early life pretty well, so I feel that Mark Wahlberg would be a great actor to play me when my life was at its most interesting.

Welcome to Wayward Kind, Jeff! We’re excited to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!