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Team Wayward Kind

The Wayward Kind Story, Get to Know Our Founder, Jules Taggart

The Wayward Kind Story: Get to Know Our Founder, Jules Taggart

By | Team Wayward Kind

Starting a business takes courage and a vision. It also takes hard work and some serious bounce-back capabilities. Getting your business to thrive is a whole other ball game, but Wayward Kind has found a way to play the game well.

We got to talk with the person behind the vision for Wayward Kind, and one of the most courageous and hardworking people we know—Jules Taggart.

Join us as we get to know Jules a little better and see how Wayward Kind came to be.

Before Wayward Kind

We wanted to know more about the defining moments that led to Jules starting Wayward Kind

A seed was planted long before she came to San Diego. Jules worked for the Chamber of Commerce in the Kansas City area and saw first hand how small businesses can become successful and thrive when given the proper support and resources. She enjoyed seeing these companies thrive and give back to the communities that invested in their potential and were committed to their success.

She moved to San Diego in 2009 and landed a marketing role at a company that sold nutritional products. It was there that Jules witnessed how some companies use marketing to manipulate people and decided to devote her career to elevating businesses using ethical marketing principles. 

In 2012 Jules took the lessons she learned, good and bad, and turned a new year’s resolution into a solid plan to help worthy companies grow.

Jules had an idea rooted in helping small businesses grow ethically and sustainably through marketing strategies rooted in human connections. This was all while her husband Jeff Taggart was in law school, she had $350 in her bank account and was responsible for putting Ramen Noodles on the table. Nevertheless, she took the leap.

What was some helpful advice you received in the beginning?

A: In the beginning, the best advice I got was to keep going. The first few years in business are really challenging. I got it wrong a lot in the early days and I learned a ton from those mistakes and used those lessons to refine our approach.

What advice made the biggest difference?

A: I  had breakfast with a mentor of mine when I was in the process of shifting from working with contractors to hiring employees. He encouraged me to hire in such a way that I was never the smartest person in the room. He was absolutely right. I have hired a lot of people since that breakfast meeting and all are incredibly good at what they do, while being humble enough to know that there’s plenty still to learn. I learn new things from our team every day.

A lot of the work that Wayward Kind does involves being more meaningful and human in digital marketing efforts. How do you think that other businesses can make that effort?

A: This is such a simple thing, but if you treat every customer or prospective customer as if they are real humans (because they are) creating meaningful conversations online becomes a lot easier. We do a lot with metrics and data as a part of the work we do for our clients, so it’s important to remember that each data point on a spreadsheet is a real person with a family, and a complex identity made up of fears, joy, needs, and expectations. You can never go wrong treating people like people.

Can you talk about your vision for Wayward Kind?

A: Companies that are making a significant impact on race, class, and gender equity deserve the same—or better––access to resources as those who are only committed to profit. Our work is rooted in creating positive social change and we partner with companies and organizations that are aligned with our purpose. 

How do you develop talent and elevate people to grow to the next level?

A: We don’t live in an era where people stay with the same company for decades or their entire career anymore. I like to think that Wayward Kind is a great springboard for a career in marketing. I love working with people who are smart and capable and eager to learn, and I acknowledge from the day they begin working with our team that it’s a stepping stone on a much broader career. My job is to make sure that while they are with us, they make a lasting impact for our clients and then take ethical marketing practices along to the next company they work for—or the company they start!

Who or what has helped shape who you are?

A: This one feels really deep! I would say my partner, my family, and a handful of mentors. 

On your toughest days, how do you push through and accomplish your goals?

A: Honestly, I don’t. On my toughest days, I walk away from the computer and get outside. Fresh air and sunshine usually help me think through obstacles and figure out what to do next. 

Kudos to a Wayward Leader

This year Wayward Kind is celebrating 8 years in business. During that time our team has worked with hundreds of companies that do important work in the world. These companies are built by visionary leaders who care about their clients, are advancing social justice initiatives, and creating a better quality of life for the communities they serve.

The journey has not been easy, but Jules chose a path that creates an impact and aligns with her drive for social change.

Behind every great company is a great leader and Wayward Kind reaps the benefits of a fearless leader every day.

Connect with Jules and let’s create an impact together.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Keishonda Sherman is new Copywriter

Welcome Keishonda Sherman, Wayward Kind’s new Copywriter

By | Team Wayward Kind

Meet Keishonda Sherman, Wayward Kind’s New Copywriter

Wayward Kind is all about taking a different path and we can atone to the fact that our newest Copywriter Keishonda has done just that. 

Keishonda comes from a multitude of different highways and we can’t wait to hear how her journey brought her to Wayward and are delighted she found her way!

Let’s tune in.

Pushed by Passion: Aspiring reporter turned writer

Keishonda took the road less traveled and dabbled in finance and customer service while juggling school before she entered the digital marketing world. She finished her Bachelor’s Degree in Broadcast Journalism at the University of Texas at Arlington and initially imagined herself on the TV screen reporting the news. In college, she discovered her talent and love for all things writing and realized working behind the scenes wasn’t the worst thing in the world, in fact, it was both challenging and exciting.

Working in finance and student publication allowed Keishonda to take on various skill sets which proved helpful in combining writing and marketing for small businesses. “I feel working in multiple fields throughout my career allowed me to become a diversified specialist by applying everything I learned and applying it to copywriting. Being a SoCal native it was only right that she come back home and pursue her greatest dreams.”

She calls herself a “people scientist” because she studies all aspects of people. “I love finding out what makes them tick and connecting that to various things in their lives. Social bonds are essential to flourishing in life and Wayward Kind effortlessly enhances human connection by listening and understanding and I am so glad to be a part of that vision.”

Keishonda enjoys anything that challenges her physically and mentally. This can be something as simple as taking a sweat infused yoga class to an intense jeopardy game with the family. You can find her reading books on self-development as she is keen on continual growth. Speaking of growth Keishonda plans on pursuing her Masters and even foresees a Ph.D. in the long run. 

Keishonda strides to think out of the box and release her creativity in words. One of the ways she does this is by reciting affirmations and making vision boards with powerful quotes, one of her favorites is Lord Byron’s “A drop of ink may make a million think.”

Lightning Round

You know the drill… let’s find out what keeps Keishonda ticking!

Wayward Kind: What’s your favorite way to start your day?

Keishonda: My favorite way to start my day is with silence, reflection and gratitude. I read my bible app and start with movement (usually a big stretch and 3 vinyasa breaths). I typically skip breakfast and head to a fitness class to get my blood flowing!

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Keishonda: My bucket list consists of widening my love of different kinds of vegan foods, reaching new fitness goals and stamping out at least one page of my passport. 

Wayward Kind: If your life was made into a movie, who would play you? Why?

Keishonda: Tracee Ellis Ross. She is my spirit animal and embodies me in the utmost capacity. She is a ball of joy filled with goofiness, freedom, care, and self-love, and let’s not talk about her juicy hair and elegant sense of fashion. 

Welcome to Wayward Kind, Keishonda. We are thrilled to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Jeff Vires is our new Project Manager!

Welcome Jeff Vires, Wayward Kind’s New Project Manager

By | Team Wayward Kind

Another new team member—can you believe it?!

As many of you know, our current Director of Operations, Tory Patterson, just went on maternity leave (like, one day ago). We’ve been lucky enough to find a talented project manager and all-around great guy, Jeff Vires, to fill in for her while she’s out!

Anyone working on projects with our team will be seeing Jeff’s name in their inbox, so let’s introduce you to one another!

When the Right Brain Meets the Left

Jeff originally comes from the East Coast and is a massive Tigers fan. Slowly making their way West from Michigan, he and his family came to San Diego just in time for his first year of high school.

He’s always leaned toward creative subjects: he studied Music Composition and Guitar Studies at the Musicians Institute, Graphic Design at the Art Institute, and Business Administration with a Marketing minor at the University of San Diego.

This creative, business-focused background led Jeff to take a step back and put on his thinking cap. In 2011, he launched a startup company that allowed him to combine his formal study skills with his graphic and web design skills. This experience allowed him to explore, build, and cultivate his business experience.

For Jeff, project management is a combination of envisioning projects and seeing them through.

Jeff sometimes extends his creative time management skills to his music—in his free time, he plays as much guitar as possible (did you know he has 15 guitars?!). When not keeping projects on track or exercising the creative part of his brain, he also enjoys hanging out with his 4 dogs, wife, and twin babies. Jeff also believes in reading whenever he can, 5 minutes here, 30 minutes there…it all adds up. One of the books he recently finished that he recommends is Zen And The Art Of Motorcycle Maintenance by Robert Pirsig.

LIGHTNING ROUND

We love celebrating our team! Here are a few things we already love about Jeff.

Wayward Kind: What’s your favorite way to start the day?

Jeff: With green tea, push-ups, and pull-ups.

Wayward Kind: What’s something on your bucket list that you plan to tackle in 2020?

Jeff: I actually do not have a bucket list…which sounds weird because doesn’t everyone have a bucket list? I’ll get on that! I’d consider visiting Japan a definite start to my bucket list (maybe not for 2020 but at some point in my lifetime).

Wayward Kind: If your life was made into a movie, who would play you? Why?

Jeff: The main character in the movie Rock Star portrayed my early life pretty well, so I feel that Mark Wahlberg would be a great actor to play me when my life was at its most interesting.

Welcome to Wayward Kind, Jeff! We’re excited to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

We’re Hiring: Versatile Web Designer, Animal Aficionado

By | Team Wayward Kind

Wayward Kind is looking for an experienced web designer to join our team of marketing experts. Is that you? Let’s find out.

We want to meet you if:

    • You live and breathe design. We’re looking for someone who is always on the lookout for design inspiration and pixel perfection.
    • You dig research. We work with companies in the B2B services space, which means unless you’re an expert in insurance, financial services, transportation or a number of other semi-boring industries, you’re going to have to know how to quickly get up to speed on unfamiliar industries. 
    • You are persuasive. You know that good design creates an emotional connection with the audience that can help people make decisions, mitigate hesitation, and share ideas with others. 
    • You are versatile. You like to design websites, brand identity, social media content, email marketing pieces, and the occasional printed piece. 
    • You understand how people think. Knowing the basics of digital psychology ensures that your work not only builds brand recognition, but also drives conversions.
    • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve been working on.

You’ll like working here if:

    • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them. 
    • You thrive on variety. We manage about 15-20 clients at a time. If you like designing for several clients and learning about several industries at a time, you’ll like working with us.
    • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in. 
    • You want to play a bigger role. We are small and mighty team. At a bigger agency, you’d be stuck in a cube, churning out work all day. Here, you’ll be in a leadership role. We’ll look to you to guide best practices in design strategy and execution.
    • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • Designing responsive websites and landing pages (UI and page layouts) in the B2B space using WordPress themes.
  • Managing the workflow process of design, including but not limited to: 
      • New website concepting and execution
      • Landing page design
      • Email marketing design
      • Social media content design
      • Identity / logo design
  • Working with our web developer, copywriter, and SEO strategist to develop conversion-driven sites.
  • Presenting deliverables and results to clients and talking through your approach
  • Working on a tightly-knit team to execute design projects in a timely manner. 
  • Doing other design work for the agency, as assigned.

What You Need

  • 2-3 years of web design experience
  • A portfolio of your work
  • Professional proficiency in the English language
  • Proficiency in the WordPress framework and using WordPress themes
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) 
  • A Bachelor’s degree (preferred)
  • Agency experience (preferred)

Who We Are

Wayward Kind is an ambitious group of expert marketing consultants focused on helping small businesses grow. We develop digital marketing strategies that are an extension of our clients’ strongest relationships. Our approach is purposeful, goal-oriented, and customized for each client with whom we work.  More of our work can be found at waywardkind.com/work

What We Believe

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure––as well as the significant responsibility––of helping our clients communicate what they believe in.

Our work is more creative and far more effective by being inclusive of different viewpoints, backgrounds, and cultures. We choose clients, collaborators, and partners who share this core value.

A few more details

  • Location: In our offices located in San Diego, CA – Mission Gorge area. This is NOT a remote position. Relocation assistance is not provided. 
  • Job Type: Full time
  • Job Title: Web Designer & Developer
  • Salary Range: Commensurate with skills/experience
  • Benefits: Paid Holidays, Paid Vacation, Paid Training, Dog-friendly Workplace. 
  • Business Hours: 9:00 am to 4:30 pm, Monday through Friday

To apply, please send a cover letter, resume, and portfolio to hello@waywardkind.com.

stephen-wesbite-development

Welcome Stephen Sung, Wayward Kind’s New Web Developer

By | Team Wayward Kind

2019 has been a huge year for Wayward Kind. We’ve been building out our in-house team and have recently welcomed our newest team member, Stephen—woohoo!

At Wayward Kind, so much of what we do is centered around people. Which is part of the reason why we’re excited to welcome Stephen to the team as our newest Web Developer (the other part is because he’s an all-around great person!). Stephen’s background involves studying the way the human mind works, and how to replicate that digitally.

Let’s learn more about Stephen.

Bridging the Gap Between Humans and Computers

Stephen hasn’t always been San Diego-based (which seems to be a common theme with more recent team members!). After living in two other countries, he was first welcomed to the states in Orange County.

Stephen has always been interested in people and what attracts them to specific things. So when he started university at UCSD, he decided to study psychology. He loved learning about the human mind and how to inspire desire.

His background in human consciousness and unconsciousness, along with a fascination for the show Mad Men, naturally led him to marketing. Then, his curiosity and love of learning led him to web development courses—one online boot camp led to an in-person course, then to working as a Full-Stack Web Developer, and the rest was history.

For Stephen, web development bridges the gap between people and computers. And he loves creating user experiences and interfaces that give end-users a transformative experience. He finds writing code to be full of possibility and personality.

When not practicing code or learning, Stephen enjoys going to music concerts and events. He tends to lean more toward creative music, like electronic, but has fun regardless of genre. This openness to music translates into Stephen’s other hobbies, which all revolve around trying new things and appreciating different cultures—whether that’s food, people, or experiences in general!

Lightning Round

We already knew this part was coming…let’s get to know a little more about Stephen!

Wayward Kind: What’s your favorite way to start the day?

Stephen: With brunch (ideally eggs benedict), some coffee, a good playlist or audiobook, and anything mentally stimulating

Wayward Kind: What’s something on your bucket list that you plan to tackle this year (or next year, since it’s already November!)?

Stephen: I want to really nail down data structure and algorithms. And go to Hawaii!

Wayward Kind: If your life was made into a movie, who would play you? Why?

Stephen: Despite the differences in our appearances, I love Denzel Washington’s attitude. He’s also humorous at times and has a commanding presence.

Welcome to Wayward Kind, Stephen! We’re excited to have you!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Wayward Kind has moved to a new office!

We Moved Offices! Wayward Kind is Growing.

By | Team Wayward Kind

Over the last year, Wayward Kind has been through a lot of changes!

Earlier in 2019, we shared our sweet little office in this post (and did a cribs-style tour).

But now, we’ve moved again!

While we were happy with our old space, one of the biggest deciding factors for moving was our growing team! We’ve gone from one in-house employee to six this year, meaning we need more space for desks, team and client meetings, and breaks. Our new office is much bigger than the previous one—and we’ve got a brand new conference room!

Don’t worry, though, we haven’t moved that far away! Our new space is less than 100 steps away from the last, in the same business park. 

Meaning that the only change to our physical address is changing “Suite G” to “Suite A.”

And if you get lost, you can always find us by our rainbow welcome mat.

So what’s new? Let’s get into it.

The New Wayward Kind Space

New space, same rules.

  1. Humans? Welcome.
  2. Dogs, too!
  3. Music…always.

Moving is no small task, especially when moving offices. Cardboard boxes pushed aside, here are some pictures from our first few days in the bigger digs:

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!

Check out our open floor plan, featuring Natasha and Stephen hard at work! Mural pending…

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!

Our shiny new conference room! It’s safe to say that everyone on the team was the most excited about this space. We can’t wait to meet with and video conference our clients, as well as hold our weekly team meetings here.

Wayward Kind has moved to a new office!

Speaking of team meetings, here’s a quick snap of our first meeting in the new conference room (Stolen from our Instagram—thanks for being behind the camera, Jaz!)

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!
Peep our sofa, welcome to employees and guests (it’s also one of Stephen’s favorite places to get his code-readin’ on).

Wayward Kind has moved to a new office!

Our coffee and cleaning station. Any snack recommendations?

But more important than our space, is our people. We’ve got a great team of creative thinkers and strategizers. Learn more about our team, while we continue unpacking.

It’s been an exciting year for Wayward Kind and we look forward to starting a new chapter in this space. We’re still settling in and putting stuff up on the walls (our barn door was recently installed!) but we’re so excited to be in our new space.

If you’re in the area, feel free to stop by and say hello!

And if you need help refreshing your digital locations (AKA your website or social media), you know where to find us.

Thank you for your support, both over the years and during our move.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Natasha Bell is new Copywriter

Welcome Natasha Bell, Wayward Kind’s New Copywriter

By | Team Wayward Kind

Meet Natasha Bell, Wayward Kind’s new Copywriter.

As a digital marketing agency focused on starting meaningful digital conversations, Wayward Kind is ecstatic to welcome Natasha to our growing team! Natasha’s background in creative and technical writing has her fitting in with our clients, and her draw to liberation makes her a stellar addition to Wayward Kind.

Let’s learn more about Natasha.

Storytelling Gets Strategic

Natasha is a storyteller. Intrinsically interested in how humans interact and connect with one another, she’s taken a variety of approaches to storytelling: acting in improv troupes, writing poetry, getting involved with our local art community, and editing a diversity-focused literary magazine.

Before joining the Wayward Kind team, Natasha was already used to the agency pace — she’s worked as an in-house Marketing Coordinator, a Creative Director for a startup, and as an SEO Copywriter for a few different agencies. She has experience crafting copy, clarifying brand messaging, and strategizing content for B2B and B2C companies in the SaaS, e-Commerce, hospitality, home decor, apparel, and industrial industries. She’s excited to be a part of the Wayward Kind team, especially since she immediately connected with our human-centered approach and diversity-driven mission!

Natasha is originally from Rio de Janeiro, Brazil but grew up just outside San Francisco, California. She moved to San Diego to study at California State University, San Marcos, where she got her BA in Literature & Writing Studies.

When she’s not helping brands define their stories, Natasha enjoys writing poetry, printmaking, trying new coffee shops, and playing tourist in the city with her husband.

Lightning Round

It’s time for our favorite tradition…lightning round questions!

Wayward Kind: What’s your favorite way to start the day?

Natasha: With an oat milk latte… and a boop on the nose from my kitty, Benjy (no earlier than 5, though — please!)

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Natasha: I’d like to work on incorporating a few minutes of meditation into my morning and night routines.

Wayward Kind: If your life was made into a movie, who would play you? Why?

Natasha: My initial reaction to this question was, “I’m not sure I’d like to see another person play myself! I really don’t want to revisit the “blue hair” phase I went through in middle school… some things are better left to memory.” My second reaction was… Esther Povitsky. She’s also under 5’5, shares a similar sense of humor, and feels weird about her life being turned into movies, too.

Please help us welcome Natasha to the team!

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Glaucia Midgett is new SEO Strategist

Welcome Glaucia Midgett, Wayward Kind’s New SEO Strategist

By | Team Wayward Kind

Wayward Kind has been on fire lately…in a great way! New clients, new partnerships, and new employees, like Glaucia Midgett, our new SEO Strategist!

As a digital marketing agency, Wayward Kind depends on search engine optimization (SEO) to help our clients develop amazing content that gets them found. And Glaucia is the woman for the job.

We’re excited to have Glaucia on our team and we can’t wait to learn from her expertise!

Brazil to SD—Glaucia Midgett’s Journey to the States

One of the things we love about our Wayward Kind team is the diversity. As a native of Brazil, Glaucia grew up in São Paolo, Brazil, the largest city in South America.

Glaucia always had an interest in helping small businesses so when she finished high school, she decided to study marketing and advertising. She enjoyed learning about creative marketing strategies that help businesses grow.

To deepen her knowledge, Glaucia attended the University Paulista and received her BA in Marketing and Advertising, and her MBA from B.I. International, with a focus on International Business and Innovation. 

This led her to working with one of the largest healthcare consulting firms in Brazil as a Marketing Manager. She also held the position of Senior Campaign Manager for the largest home decor e-commerce business in Brazil. 

While Glaucia found some professional success in Brazil, she sought opportunities to further her career by learning English. Thus began her journey to California. With the support of her cousin, Glaucia settled into Southern California and took a year to dedicate herself to learning English and familiarizing herself with the culture. 

During this time, she met her husband, Brandon, and also furthered her marketing studies, including an SEO Extensions program through UCSD. Learning SEO supported her earlier passion to help small businesses through effective strategy that could be implemented without spending too much money.

When she’s not strategizing, Glaucia enjoys riding her bike in Mission Bay, attending spin classes, seeking out the best happy hours in San Diego, and traveling with her husband. Her favorite travel destination is the Caribbean and she loves a good burger and fries! Glaucia is also passionate about volunteering at her church, offering her expertise as a Marketing Coordinator.

Lightning Round

We love sharing about our team and it’s become a tradition to do a little lightning round to learn the essentials about each person. So, here goes for Glaucia…

Wayward Kind: What’s your favorite way to start the day?

Glaucia: A prayer, black coffee, and LinkedIn newsfeed

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Glaucia: I want to make meal prep a priority.

Wayward Kind: What is your favorite movie?

I love the movie The Pursuit of Happyness and Will Smith’s character. I like the way he refuses to give in to despair as he struggles to create a better life for himself and his son.

Welcome to Wayward Kind, Glaucia Midgett!

 Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

A tour of our Digital Marketing Basics

Tiny Desk Tour: Digital Marketing Basics

By | Team Wayward Kind

Wayward Kind has an amazing team. From copywriters to strategists, we’re passionate about helping our clients connect with their audience. To do that, we look to a variety of digital marketing tools to enhance our skills.

Lucky for you, we’re giving you an insider look into the digital marketing basics that help us get things done around Wayward Kind. Since each team member has a different role, their tools can vary. So, we’re starting with our Digital Marketing Strategist, Jaz Adams. 

Ready to see what’s in her digital marketing toolbox? 

Digital Marketing Basics: The Techie Stuff

When you’re a digital marketing strategist, it’s important to stay up on the latest trends. Whether it’s social media algorithms, trending hashtags, or apps to make scheduling posts easier, Jaz has her finger on the pulse of all things digital.

Jaz’s role gives her the opportunity to dive into each clients digital landscape by assessing what’s working, and what’s not. She then provides a comprehensive plan to enhance their digital presence. 

To aid in her assessments, she often consults Google Analytics to see metrics about how users are moving around a client’s website. With that information, she can develop a more detailed strategy for website content. 

Social Media

We like to think of Jaz as Wayward Kind’s social media expert. She is responsible for helping each client develop a solid strategy for what type of content to post, when to post, and how to use special features. 

Her digital marketing basics for social media are:

  • Hootsuite: Used by a number of clients, Jaz uses Hootsuite to plan and schedule posts and track metrics for social media engagement. She likes Hootsuite for planning LinkedIn posts, especially.
  • Later: Recently, Jaz has been loving Later, especially for planning and scheduling Instagram posts for clients. She can also access metrics for audience engagement, like when followers are online so she’s posting at the most opportune times.

Favorite Apps

We all have our own systems for staying organized around the office. Some of us love a good whiteboard. Some of us like good ‘ol fashioned pen and paper. Also, some love day planners. 

Jaz loves her iPad because it’s basically all of those things in one device. Oh, and she doesn’t go anywhere without her Apple Pencil. I don’t think we’ve ever seen Jaz in a meeting or on a call without her iPad and Pencil. 

digital marketing basics

Her favorite app is Notability. As a visual person, this app gives her the freedom to conceptualize ideas directly on her iPad in an instant without ever having to waste paper.

She can also take notes, mark-up PDFs, create documents, and easily organize each client’s information for later use. When it comes to digital marketing basics, this is an essential for Jaz.

The other app she swears by is Feedly. Jaz loves this app because it compiles resources from around the internet based on her interests. She adds in the topics that matter to her (like digital marketing strategy) and it populates her feed with what’s trending. 

Digital Marketing Around the Web

It’s safe to say that each Wayward Kind team member has a few go-to resources for information related to our specific roles. 

Being the digital wiz that Jaz is, she’s got a number of websites she visits daily, but here are a couple of her favorites..

  • Reddit: More specifically, Jaz follows the Digital Marketing community to learn about trends, troubleshoot common problems, learn about the ever-changing algorithms, and discuss digital marketing basics with like-minded users. 
  • YouTube: Who hasn’t searched YouTube for a how-to, or to watch cat videos? Ok, so we’re not watching cat videos during work hours, but YouTube is a great source to see what influencers are doing with video, troubleshooting, and what’s trending.

Conclusion

There you have it—our first installment of Digital Marketing Basics with Wayward Kind. Hopefully you got a nice glimpse at how we do what we do, and why we love it so much. Above all, we want to connect with and help our clients succeed. Thanks Jaz, for giving us a peek inside your digital marketing toolbox!

wayward kind

We believe that every business has value. But knowing how and where to share your value can be overwhelming. That’s why we start with the basics: getting to know you and your business so that we can build digital marketing strategies and value propositions that really work. Ready to start? Contact Wayward Kind today and we’ll get to strategizing!

hiring an experienced copywriter

We’re Hiring: Get Your Copy On

By | Team Wayward Kind

Wayward Kind is looking for an experienced copywriter to join our team of marketing experts. Is that you? Let’s find out.

We want to meet you if:

  • You love to write. Like, LOVE love it. We’re looking for a copywriter who thinks about puns in the shower and watches the Superbowl exclusively for the ads. 
  • You dig research. We work with companies in the B2B services space, which means unless you’re an expert in insurance, financial services, transportation or a number of other semi-boring industries, you’re going to have to know how to dig for details on the interwebs.
  • You are persuasive. You know that the right words can help people make decisions, mitigate hesitation, and share ideas with others. You know how to find and test words until you get the right combination.
  • You understand how humans find information. Knowing the basics of SEO ensures your writing gets read––and you want to get read.
  • You are versatile. You like to write website copy, blog content, email marketing copy, video storyboards, and social media content. 
  • You’ve got receipts. You’ve got examples of your work and you’re proud to show off what you’ve been working on. 

You’ll like working here if:

  • You like to lead. We’ll be looking to you to bring your best ideas and know how to execute them. 
  • You thrive on variety. We manage about 15-20 clients at a time. If you like writing about a bunch of topics and learning about several industries at a time, you’ll like working with us.
  • You’re ready to learn. If you see feedback as an opportunity to grow and improve, you’ll fit right in. 
  • You want to play a bigger role. We are small and mighty team. At a bigger agency, you’d be stuck in a cube, churning out copy all day. Here, you’ll be in a leadership role. We’ll look to you to guide best practices in content strategy and execution. 
  • You like people. We want to work with you if you have a knack for building healthy and mutually beneficial client and team relationships.

What You’ll Be Doing

  • Crafting punchy copy for websites and landing pages that drives action.
  • Writing engaging blog content for clients across various industries
  • Developing email marketing strategies and execute them with effective drip content and newsletters. 
  • Editing copy with an eye on the details. 
  • Building out content based on SEO strategy. 
  • Working with our web designers and developers to develop conversion-driven copy that makes visitors click.  

What You Need

  • A Bachelor’s degree
  • 2-3 years of copywriting experience
  • Written samples of your work
  • Agency experience (preferred)
  • Professional proficiency in the English language (required)

Who We Are

Wayward Kind is an ambitious group of expert marketing consultants focused on helping small businesses grow. We develop digital marketing strategies that are an extension of our clients’ strongest relationships. Our approach is purposeful, goal-oriented, and customized for each client with whom we work.  More of our work can be found at waywardkind.com/work

What We Believe In

As a marketing firm, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure––as well as the significant responsibility––of helping our clients communicate what they believe in. 

Our work is more creative and far more effective by being inclusive of different viewpoints, backgrounds and cultures. We choose clients, collaborators and partners who share this core value. 

A few more details

  • Location: In our offices located in San Diego, CA – Mission Gorge area. This is NOT a remote position. Relocation assistance is not provided. 
  • Job Type: Full time
  • Job Title: Copywriter
  • Salary Range: Commensurate with skills/experience
  • Benefits: Paid Holidays, Paid Vacation Time
  • Business Hours: 8:00 am to 5:00 pm, Monday through Friday

To apply, please send a cover letter, resume and two writing samples to hello@waywardkind.com.