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Team Wayward Kind

Wayward Kind has moved to a new office!

We Moved Offices! Wayward Kind is Growing.

By | Team Wayward Kind

Over the last year, Wayward Kind has been through a lot of changes!

Earlier in 2019, we shared our sweet little office in this post (and did a cribs-style tour).

But now, we’ve moved again!

While we were happy with our old space, one of the biggest deciding factors for moving was our growing team! We’ve gone from one in-house employee to six this year, meaning we need more space for desks, team and client meetings, and breaks. Our new office is much bigger than the previous one—and we’ve got a brand new conference room!

Don’t worry, though, we haven’t moved that far away! Our new space is less than 100 steps away from the last, in the same business park. 

Meaning that the only change to our physical address is changing “Suite G” to “Suite A.”

And if you get lost, you can always find us by our rainbow welcome mat.

So what’s new? Let’s get into it.

The New Wayward Kind Space

New space, same rules.

  1. Humans? Welcome.
  2. Dogs, too!
  3. Music…always.

Moving is no small task, especially when moving offices. Cardboard boxes pushed aside, here are some pictures from our first few days in the bigger digs:

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!

Check out our open floor plan, featuring Natasha and Stephen hard at work! Mural pending…

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!

Our shiny new conference room! It’s safe to say that everyone on the team was the most excited about this space. We can’t wait to meet with and video conference our clients, as well as hold our weekly team meetings here.

Wayward Kind has moved to a new office!

Speaking of team meetings, here’s a quick snap of our first meeting in the new conference room (Stolen from our Instagram—thanks for being behind the camera, Jaz!)

2019 has been a year of growth for the Wayward Kind team. Check out our new digs!
Peep our sofa, welcome to employees and guests (it’s also one of Stephen’s favorite places to get his code-readin’ on).

Wayward Kind has moved to a new office!

Our coffee and cleaning station. Any snack recommendations?

But more important than our space, is our people. We’ve got a great team of creative thinkers and strategizers. Learn more about our team, while we continue unpacking.

It’s been an exciting year for Wayward Kind and we look forward to starting a new chapter in this space. We’re still settling in and putting stuff up on the walls (our barn door was recently installed!) but we’re so excited to be in our new space.

If you’re in the area, feel free to stop by and say hello!

And if you need help refreshing your digital locations (AKA your website or social media), you know where to find us.

Thank you for your support, both over the years and during our move.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Glaucia Midgett is new SEO Strategist

Welcome Glaucia Midgett, Wayward Kind’s New SEO Strategist

By | Team Wayward Kind

Wayward Kind has been on fire lately…in a great way! New clients, new partnerships, and new employees, like Glaucia Midgett, our new SEO Strategist!

As a digital marketing agency, Wayward Kind depends on search engine optimization (SEO) to help our clients develop amazing content that gets them found. And Glaucia is the woman for the job.

We’re excited to have Glaucia on our team and we can’t wait to learn from her expertise!

Brazil to SD—Glaucia Midgett’s Journey to the States

One of the things we love about our Wayward Kind team is the diversity. As a native of Brazil, Glaucia grew up in São Paolo, Brazil, the largest city in South America.

Glaucia always had an interest in helping small businesses so when she finished high school, she decided to study marketing and advertising. She enjoyed learning about creative marketing strategies that help businesses grow.

To deepen her knowledge, Glaucia attended the University Paulista and received her BA in Marketing and Advertising, and her MBA from B.I. International, with a focus on International Business and Innovation. 

This led her to working with one of the largest healthcare consulting firms in Brazil as a Marketing Manager. She also held the position of Senior Campaign Manager for the largest home decor e-commerce business in Brazil. 

While Glaucia found some professional success in Brazil, she sought opportunities to further her career by learning English. Thus began her journey to California. With the support of her cousin, Glaucia settled into Southern California and took a year to dedicate herself to learning English and familiarizing herself with the culture. 

During this time, she met her husband, Brandon, and also furthered her marketing studies, including an SEO Extensions program through UCSD. Learning SEO supported her earlier passion to help small businesses through effective strategy that could be implemented without spending too much money.

When she’s not strategizing, Glaucia enjoys riding her bike in Mission Bay, attending spin classes, seeking out the best happy hours in San Diego, and traveling with her husband. Her favorite travel destination is the Caribbean and she loves a good burger and fries! Glaucia is also passionate about volunteering at her church, offering her expertise as a Marketing Coordinator.

Lightning Round

We love sharing about our team and it’s become a tradition to do a little lightning round to learn the essentials about each person. So, here goes for Glaucia…

Wayward Kind: What’s your favorite way to start the day?

Glaucia: A prayer, black coffee, and LinkedIn newsfeed

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Glaucia: I want to make meal prep a priority.

Wayward Kind: What is your favorite movie?

I love the movie The Pursuit of Happyness and Will Smith’s character. I like the way he refuses to give in to despair as he struggles to create a better life for himself and his son.

Welcome to Wayward Kind, Glaucia Midgett!

 Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

A tour of our Digital Marketing Basics

Tiny Desk Tour: Digital Marketing Basics

By | Team Wayward Kind

Wayward Kind has an amazing team. From copywriters to strategists, we’re passionate about helping our clients connect with their audience. To do that, we look to a variety of digital marketing tools to enhance our skills.

Lucky for you, we’re giving you an insider look into the digital marketing basics that help us get things done around Wayward Kind. Since each team member has a different role, their tools can vary. So, we’re starting with our Digital Marketing Strategist, Jaz Adams. 

Ready to see what’s in her digital marketing toolbox? 

Digital Marketing Basics: The Techie Stuff

When you’re a digital marketing strategist, it’s important to stay up on the latest trends. Whether it’s social media algorithms, trending hashtags, or apps to make scheduling posts easier, Jaz has her finger on the pulse of all things digital.

Jaz’s role gives her the opportunity to dive into each clients digital landscape by assessing what’s working, and what’s not. She then provides a comprehensive plan to enhance their digital presence. 

To aid in her assessments, she often consults Google Analytics to see metrics about how users are moving around a client’s website. With that information, she can develop a more detailed strategy for website content. 

Social Media

We like to think of Jaz as Wayward Kind’s social media expert. She is responsible for helping each client develop a solid strategy for what type of content to post, when to post, and how to use special features. 

Her digital marketing basics for social media are:

  • Hootsuite: Used by a number of clients, Jaz uses Hootsuite to plan and schedule posts and track metrics for social media engagement. She likes Hootsuite for planning LinkedIn posts, especially.
  • Later: Recently, Jaz has been loving Later, especially for planning and scheduling Instagram posts for clients. She can also access metrics for audience engagement, like when followers are online so she’s posting at the most opportune times.

Favorite Apps

We all have our own systems for staying organized around the office. Some of us love a good whiteboard. Some of us like good ‘ol fashioned pen and paper. Also, some love day planners. 

Jaz loves her iPad because it’s basically all of those things in one device. Oh, and she doesn’t go anywhere without her Apple Pencil. I don’t think we’ve ever seen Jaz in a meeting or on a call without her iPad and Pencil. 

digital marketing basics

Her favorite app is Notability. As a visual person, this app gives her the freedom to conceptualize ideas directly on her iPad in an instant without ever having to waste paper.

She can also take notes, mark-up PDFs, create documents, and easily organize each client’s information for later use. When it comes to digital marketing basics, this is an essential for Jaz.

The other app she swears by is Feedly. Jaz loves this app because it compiles resources from around the internet based on her interests. She adds in the topics that matter to her (like digital marketing strategy) and it populates her feed with what’s trending. 

Digital Marketing Around the Web

It’s safe to say that each Wayward Kind team member has a few go-to resources for information related to our specific roles. 

Being the digital wiz that Jaz is, she’s got a number of websites she visits daily, but here are a couple of her favorites..

  • Reddit: More specifically, Jaz follows the Digital Marketing community to learn about trends, troubleshoot common problems, learn about the ever-changing algorithms, and discuss digital marketing basics with like-minded users. 
  • YouTube: Who hasn’t searched YouTube for a how-to, or to watch cat videos? Ok, so we’re not watching cat videos during work hours, but YouTube is a great source to see what influencers are doing with video, troubleshooting, and what’s trending.

Conclusion

There you have it—our first installment of Digital Marketing Basics with Wayward Kind. Hopefully you got a nice glimpse at how we do what we do, and why we love it so much. Above all, we want to connect with and help our clients succeed. Thanks Jaz, for giving us a peek inside your digital marketing toolbox!

wayward kind

We believe that every business has value. But knowing how and where to share your value can be overwhelming. That’s why we start with the basics: getting to know you and your business so that we can build digital marketing strategies and value propositions that really work. Ready to start? Contact Wayward Kind today and we’ll get to strategizing!

San Diego digital marketing

Cribs, Wayward Kind Style: Video Tour of Our San Diego Digital Marketing HQ

By | Case Studies, Team Wayward Kind, Videos

Remember that show Cribs on MTV? Those were some pretty wild spaces.

We may not have 10 luxury cars and 20,000 sq. ft., but we do have a pretty sweet little office space that houses all the San Diego digital marketing magic.

Before we dive in, here’s a few things you’ve got to know about our new digs:

  • All humans are welcome. We’re big on inclusivity and embracing the uniqueness of all people. Whatever your story, our door is always open.
  • We 💓 dogs. Each member of our team has a dog and we take turns having them join us in the office. You may even meet one of our furry helpers today (hint, hint).
  • We take our music very seriously. Whether it’s Jaz busting out the 90’s hip hop, Jules channeling her inner pianist, or Kelly grooving to James Brown, rhythm is always a part of our daily routine.

Now you know the basics. Let’s get touring!

People Love a Good Video

First and foremost, we like to practice what we preach, and the importance of photo and video in digital marketing can’t be understated. Something about seeing real people do real stuff really helps people to connect with you. And as you know, we think connection is pretty important.

So, we’ve put together a short snippet of what a typical day looks like in the office:

It’s basically dogs, music, and digital dreaming all day long.

…But They Also Love to See Your Face!

Words are great (just ask Kelly), but putting a face to a name really personalizes your services. Photos remind people that there’s a human on the other side of the screen. They’re also an opportunity to show a consistent brand image (as you’ll see below with our team photos!).

Whether it’s the same filter, font, background, or even getting matchy matchy with your team, good branding shows a level of thoughtfulness that makes you stand out.

Ready to see the lovely faces of Wayward Kind? Here we are, with some extra goodies about our WK space:

San Diego Digital marketing

Jules Taggart

Wayward Kind’s fearless leader of our San Diego digital marketing  HQs is a master of creating a space that feels good and gets things done. Also, we like to chill on her comfy couch.

Favorite thing about your office: Windows. I love good light + people watching.

Desk-sserory: Plants

What you like to jam to: Bluegrass covers on Spotify

 

San Diego digital marketing

Tory Patterson

As our resident organizer of all the things, Tory keeps us laughing and on our toes all day. We love it!

Favorite thing about your space: The roses in the courtyard; our office window looks right out into the courtyard and it’s a very pretty view while I work.

Desk-sserory: My mouse + mousepad; oh, and coasters.

What you like to jam to: Whatever Jaz is curating that day. 😃

 

San Diego digital marketing

Jasmyne Adams

If anyone’s going to play DJ, it’s Jaz. Thank goodness for the daily digital marketing jams.

Favorite thing about your space: Definitelyyyy it being dog-friendly!

Desk-sserory: Probably the bluetooth speaker that sits on my desk. Runner up, my desk coffee mug for my daily, morning coffee that I would be absolutely hopeless without. 😃

What you like to jam to: Okay, so either super old school like Stevie Wonder, The Temptations, or Anita Baker. Or, 90s-early 2000s R&B & hip-hop. Sing-alongs during work hours. 🎵

 

San Diego digital marketing

Kelly Doran

Wayward Kind’s yogi meets writer with a flair for wanderlust. She always keeps us pondering.

Favorite thing about your space: The windows and how it’s like a little corner nook. I’ve always like cozy, curated spaces.

Desk-sserory: Photos of the people who inspire me.

What you like to jam to: When I’m writing, I listen to Boards of Canada: solid beats, no words, totally keeps me in the zone. Otherwise, I could be listening to anything from James Brown and Crosby, Stills & Nash (&Young!), to Kings of Convenience and Greta van Fleet. Or a baseball game, because I basically live for baseball.

All together now:

San Diego digital marketing

Alrighty—that’s the illustrious Wayward Kind San Diego digital marketing space and our team! We hope you enjoyed getting a look into our daily lives and who we are. We definitely enjoy getting to know you, so drop us a line and tell us what you think! Or, even better yet, learn more about what we do and what we’re into by signing up for our newsletter. We’ve always got some interesting digital marketing tips, tricks, and tidbits to share. 😃

Ready to take this digital conversation to the next level and work on your strategy? We are, too! Give San Diego digital marketing team Wayward Kind a shout out and we’ll start you on a path to digital greatness—great tunes included!

Jasmyne_Adams

Wayward Kind Welcomes Jasmyne Adams to the Team

By | Team Wayward Kind

Meet Jasmyne Adams, Wayward Kind’s new Digital Marketing Strategist

Wayward Kind has added another member to its team with the addition of Jasmyne Adams as Digital Marketing Strategist.  

Jasmyne brings a wealth of knowledge from a small business perspective and knows what it takes to create successful campaigns and maximize resources. In her new role, Jasmyne will be leading digital strategy for special projects with a focus on recalibrating existing marketing campaigns so you see better results.

In-house Marketer Meets Agency Life

Jasmyne left Maryland to pursue her marketing career in sunny San Diego. Her previous marketing experience has been with in-house positions, making her new role at Wayward Kind a switch to the agency side.

“Working for an agency has been a goal of mine for a while,” said Jasmyne Adams. “I’m super excited to work with experienced marketers in the industry. Digital marketing is an ever-evolving art and I can’t wait to learn all I can from the Wayward Kind team!”

Prior to joining Wayward Kind, Jasmyne handled marketing and communications for a child care staffing and support services nonprofit in Maryland. She was responsible for accessing and developing marketing tools to improve business development and increase visibility for the organization within its local community.

Jasmyne has experience in small business marketing and has supported marketing strategies that include email campaigns, social media management, website updates, and marketing materials. Having worked in small business marketing, Jasmyne has served as a “one woman marketing department” on a number of occasions. This experience allows her empathize with small business owners who are responsible for doing everything for their company.

Jasmyne earned her bachelor’s degree in Business Management from Columbia Southern University in Alabama.

Lightning Round

We know Jaz is a perfect fit for Wayward Kind. Here are a few of the things we already love about her.

Wayward Kind: What’s your favorite way to start the day?

Jasmyne: I start every single day with my favorite tea and music to get my mind pumped for the day. My recent obsessions are Jade Citrus Mint tea paired with my favorite radio show to discover new music: Soulection.

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Jasmyne: This March marks the end of my first full year on the West Coast and I’m hoping to celebrate by participating in my first marathon! (Well, giant obstacle course relay – but that still counts.)

Wayward Kind: If your life was made into a movie, who would play you? Why?

Jasmyne: Okay full transparency, I would want to play myself. Can’t say I’m the best actress, but I’d definitely give it a shot to star in my own biopic! If that didn’t work out (which is a very strong possibility), definitely Marsai Martin from TV’s Blackish! She’s witty and sassy, which I LOVE.

Please help us welcome Jaz to the team!

There’s no time like the present to begin developing an effective video content strategy for your small business. Schedule a free strategy review with our team so we can help you make 2019 the year that your content marketing strategy produces results!

San Diego marketing agency welcomes Tory Patterson as its new Digital Marketing Strategist.

Wayward Kind Welcomes Tory Patterson to the Team

By | Team Wayward Kind

New year, new hire! Meet Tory Patterson, Wayward Kind’s new Digital Marketing Strategist

Tory Patterson headshotWayward Kind has expanded its team with the addition of Tory Patterson as Digital Marketing Strategist.

As Digital Marketing Strategist, Tory will develop comprehensive and integrated marketing strategies for our clients and come up with innovative ideas for relationship-driven campaigns.

PR Pro Makes Marketing Moves 

Tory is a former PR person turned digital marketer. With the constantly evolving media landscape, she has always kept her finger on the pulse of the many ways brands can digitally communicate with their audiences.

Prior to Wayward Kind, Tory worked at notable PR agencies where she developed, managed, and executed strategic PR and content marketing campaigns for companies ranging from small startups to major corporate brands helping to “consumerize” their message while maintaining relevancy. Her experience runs the gamut, having worked in a multitude of industries with companies like SunEdison, Edmunds.com, NRG Energy, ZTE USA, thinkThin, Thermo Fisher, CryptoCake TV, Parchment.com, and Slacker Radio, among others.

Tory is a San Diego native and a proud alum of San Diego State University where she earned her bachelor’s degree in Communications. During a brief stint in Los Angeles, she earned a Master of Arts in Strategic Public Relations from the University of Southern California.

Lightning Round

There is so much to love about Tory, it’s hard to narrow it down to just three questions, but here goes.

Wayward Kind: What’s your favorite way to start the day?

Tory: With a cup of coconut flavored coffee and a walk around the block with my dogs!

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Tory: I want to complete various marketing certifications on Hubspot so that I can practice what I learn in my new role at Wayward Kind.

Wayward Kind: If your life was made into a movie, who would play you? Why?

Tory: Drew Barrymore because I think she’s one of few actors that could capture my ball-of-energy personality with aplomb!

 

Please help us welcome Tory to the team!

There’s no time like the present to begin developing an effective content marketing strategy for your small business. Schedule a free strategy review with our team so we can help you make 2019 the year that your content marketing strategy produces results!