The Design Institute of San Diego is an interior design school committed to delivering resources that inspire students to think about design in unique ways. DI provides students an opportunity to bridge the gap between academics and industry through interactive experiences in the design world and prepares their students to enrich the industry and the global community.
The Challenge
Over the course of 30 years, DI has built a robust alumni network and has steadily grown their admissions predominately through word-of-mouth advertising. DI needed Wayward Kind’s help in creating and implementing digital strategies that positioned DI as a top choice for secondary education in interior design.
Design Institute’s target audience is devoted to interior design and wants practical educational opportunities. They wanted to appeal to students who didn’t want a large campus environment and could excel in small class sizes to showcase the personalized and specialized focus of the DI faculty.
