The Challenge

Auker Group is a full-service team of real estate consultants that is committed to helping people discover and embrace their best life in the heart of San Diego.

They came to Wayward Kind with a common challenge—they wanted to consistently publish content and use the platform to create meaningful relationships with more followers.

Social Media

Content Strategy

Monthly Postcard

Email Marketing Strategy

The Goal

Auker Group wanted to create fun, informative posts that helped create deeper connections with their community and share their unique approach to real estate sales. They also wanted to increase their focus on the North Park neighborhood in San Diego by featuring local businesses, events, and properties.

The Approach

To help Auker Group achieve their goals, Wayward Kind tapped into the expertise of our strategists to develop a comprehensive posting schedule and  strategy. We researched hashtags, keywords, local events, and businesses to better understand how to connect with Auker Group’s desired audience.

The Results

Increased engagement in less than two months
Nearly doubled Instagram followers in less than two months
  • Created Stories icons to share real-time information about their team, listings, and events
  • Created visual consistency through color, image themes, branded elements, and story categories to establish Auker Group as an account to watch, known for their unique look and feel, just as much as their amazing work.

“I'm also super pleased in that the social media that they execute for us is so closely authentic to who our business is, that it's almost like me or someone on my team is personally posting everything.”

Drew AukerAuker Group

If creating your own content development plan seems a bit overwhelming, no sweat! Our team at Wayward Kind is happy to work with you to create the right content strategy. Get in touch today to discover how we can take your content to the extra mile.