The Challenge
STM Charters is an air charter consultant that specializes in serving collegiate sports teams, executives, entertainers, and leisure travelers. After 12 years of providing air charters under their parent company, Short’s Travel Management, they needed to build a standalone online presence for their brand as a resource for air travel. This presented the opportunity to streamline their digital presence with the luxury that’s mirrored in the aircraft and jets they charter for clients.
STM Charters was originally one of three divisions under their parent company, Shorts Travel Management. Here’s a look at what their online presence looked like before: