Increased organic web traffic

The Challenge

Purple Light Vacations is the premier travel agency serving the LGBTQ community. Their goal is to create memorable experiences for travelers at no additional cost.

Their audience is made up of busy professionals who love to travel, but don’t always have the time they need to make plans. Because the audience is short on time, they were often using their phones and voice search to find and book travel.

Content Strategy

SEO Strategy

The Goal

Purple Light Vacations wanted to optimize their website for voice search in order to reach more of their target audience. Our goal was to understand what people were searching for when looking for travel options through voice search and tailor the content on the website to provide more direct resources.

The Approach

Keyword research and content development specifically for voice search. Our keyword research showed that many of the search queries related to booking LGBT travel were incredibly specific and often in question form. We developed an FAQs page to answer the most common questions for which visitors were searching.

The Results

41% increase in organic traffic
50% increase in visits to the booking page where travelers can confirm their trip

Increased page rank for keywords related to specific cruise lines they partner with

“We have used Wayward Kind for every aspect of our marketing and they always do a superlative job. We recently recognized the need to optimize our website for voice search. We reached out to Wayward Kind because we knew they had the experience to enhance our current SEO strategy to include voice search. They were extremely knowledgeable and insightful and we now think of them as our defacto marketing department.”

Jonathan GeenPurple Light Vacations

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