The Challenge
As a technical translation company, International Language Services, Inc. saw the rise of machine translation create more competition and greater price sensitivity in their clients. The marketing strategy that helped them grow for years was no longer sufficient.
Rather than compete on price, ILS chose to continue to compete on the value of their service and the results they achieve for their clients. To do that, they needed to become a leading resource for manufacturers seeking technical translation services.
The Goal
Increase leads by providing translation-related resources to companies while they are actively seeking translation services. Nurture those leads as they move through the buying process.
The Approach
Content Strategy + Search Engine Optimization
The Results
- Increased the number of keywords ranking on page one of search results by 40%
- Improved position of targeted keywords in search results by an average of 13
- Increased time on site by 51%
