Wayward Kind builds new website for Workday Warrior

The Challenge

Workday Warriors is committed to fostering a culture of health and wellness in corporate workspaces by offering on-site exercise and speaking engagements. They believe that stronger, healthier employees who feel valued, will contribute great value to their organizations.

Workday Warriors’ audience consists of mid-to-large size organizations who value employee development and want to invest in their workforce beyond their desk and cubicle. Offerings include on-site exercise programs, speaking engagements, workshops, and a comprehensive book about how to improve workplace wellness.

Website Design

Email Strategy

SEO Strategy

Content Development

The Goal

Develop a website that clearly defines the business and provides a professional, online platform to promote the Becoming a Workday Warrior book, drive traffic to their services, and generate sales of their books and programs.

The Approach

Instead of building a website just to promote the book launch, we worked to understand the audience’s challenges as a whole. The end result was a digital hub where they could find the answers they were looking for. To do this, we paid close attention to content architecture while adhering to SEO best practices.

The Results

50000
3 new corporate accounts within the first few months after the website launch, quickly adding ~$50,000 in revenue.

A visually appealing, easy-to-navigate website that appeals to the target audience’s wellness needs.

“Wayward Kind completely revitalized my company’s digital marketing strategy. I had recently published my book, Becoming a Workday Warrior, and needed help developing a brand story. Wayward Kind handled this and more—from social media to SEO, to building a new website from the ground up. They tailored their approach to my company’s needs and delivered results.”

Brian White, OwnerWorkday Warrior

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