The Challenge
Workday Warriors is committed to fostering a culture of health and wellness in corporate workspaces by offering on-site exercise and speaking engagements. They believe that stronger, healthier employees who feel valued, will contribute great value to their organizations.
Workday Warriors’ audience consists of mid-to-large size organizations who value employee development and want to invest in their workforce beyond their desk and cubicle. Offerings include on-site exercise programs, speaking engagements, workshops, and a comprehensive book about how to improve workplace wellness.
The Goal
Develop a website that clearly defines the business and provides a professional, online platform to promote the Becoming a Workday Warrior book, drive traffic to their services, and generate sales of their books and programs.
The Approach
Instead of building a website just to promote the book launch, we worked to understand the audience’s challenges as a whole. The end result was a digital hub where they could find the answers they were looking for. To do this, we paid close attention to content architecture while adhering to SEO best practices.
The Results
- 3 new corporate accounts within the first few months after the website launch, quickly adding ~$50,000 in revenue.
- A visually appealing, easy-to-navigate website that appeals to the target audience’s wellness needs.
