Wayward Kind builds new website for Workday Warrior

The Challenge

Workday Warriors is committed to fostering a culture of health and wellness in corporate workspaces by offering on-site exercise and speaking engagements. They believe that stronger, healthier employees who feel valued, will contribute great value to their organizations.

Workday Warriors’ audience consists of mid-to-large size organizations who value employee development and want to invest in their workforce beyond their desk and cubicle. Offerings include on-site exercise programs, speaking engagements, workshops, and a comprehensive book about how to improve workplace wellness.

The Goal

Develop a website that clearly defines the business and provides a professional, online platform to promote the Becoming a Workday Warrior book, drive traffic to their services, and generate sales of their books and programs.

The Approach

Instead of building a website just to promote the book launch, we worked to understand the audience’s challenges as a whole. The end result was a digital hub where they could find the answers they were looking for. To do this, we paid close attention to content architecture while adhering to SEO best practices.

The Results

  • 3 new corporate accounts within the first few months after the website launch, quickly adding ~$50,000 in revenue.
  • A visually appealing, easy-to-navigate website that appeals to the target audience’s wellness needs.

"Wayward Kind completely revitalized my company’s digital marketing strategy. I had recently published my book, Becoming a Workday Warrior, and needed help developing a brand story. Wayward Kind handled this and more—from social media to SEO, to building a new website from the ground up. They tailored their approach to my company’s needs and delivered results.”

Brian WhiteOwner, Workday Warrior

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