Children of Uganda (COU) is a 501 (c)(3) nonprofit with a longstanding and successful history of educating and empowering women, children and communities in Uganda. Their mission is to create sustainability for entire families and communities beyond what just individual child sponsorship offers; they empower communities to unlock the chains of poverty.
Ugandan children and women have the odds stacked against them, and still need support from sponsors, but in a different sort of way.
While COU registered as a non-profit in 1995, they had been creating partnerships between Ugandans and sponsors around the globe long before then. And while they’ve been doing important work, they weren’t sure how to talk about the work that they do, or how to encourage more sponsors to join them in their mission of assisting with hand ups, rather than hand outs.
A big part of the disconnect they felt between the life-changing work that they do and the way they represent themselves was present on their website, but even more so in their messaging.
Here’s what their website looked like when we first partnered up: