As an alternative to nursing homes in Pennsylvania, Senior LIFE provides comprehensive medical care and supportive services for people 55 years of age and older so they can remain in the comfort of their homes.
The Challenge
They say the only constant in healthcare is change––and Senior LIFE certainly knows this to be true. So, instead of simply reacting to the changes in regulations impacting their members, Senior LIFE anticipates these shifts and proactively educates the communities it serves.
As they were preparing for a major regulation change, the team at Senior LIFE knew they needed to improve their website’s functionality and increase opportunities for conversion in order to connect with a larger segment of their community.
The Goal
Increase the number of prospective Senior LIFE members who find the organization online and convert via the website and nurture those leads through content marketing throughout their decision making process.
The Approach
Content Strategy + Conversion Rate Optimization Copywriting + SEO
The Results
- Drove an average of 100 additional website leads per month
- Grew the email list by 1000+ contacts in just 6 months
- Skyrocketed email click through rates by creating targeted content for specific audience segments. Senior LIFE’s email CTR is now 5x the industry average.
