As an alternative to nursing homes in Pennsylvania, Senior LIFE provides comprehensive medical care and supportive services for people 55 years of age and older so they can remain in the comfort of their homes.

The Challenge

They say the only constant in healthcare is change––and Senior LIFE certainly knows this to be true. So, instead of simply reacting to the changes in regulations impacting their members, Senior LIFE anticipates these shifts and proactively educates the communities it serves.

As they were preparing for a major regulation change, the team at Senior LIFE knew they needed to improve their website’s functionality and increase opportunities for conversion in order to connect with a larger segment of their community.

The Goal

Increase the number of prospective Senior LIFE members who find the organization online and convert via the website and nurture those leads through content marketing throughout their decision making process.

The Approach

Content Strategy + Conversion Rate Optimization Copywriting + SEO

The Results

  • Drove an average of 100 additional website leads per month
  • Grew the email list by 1000+ contacts in just 6 months
  • Skyrocketed email click through rates by creating targeted content for specific audience segments. Senior LIFE’s email CTR is now 5x the industry average.

“I can’t say enough about the team at Wayward Kind. In less than a year, they helped us grow our web referrals to a number we could not have achieved on our own. They we’re instrumental in helping us develop and launch our new, completely redesigned website – not only does it function properly and look gorgeous, but the strategic digital moves they recommended for us have increased our web traffic 1,000 fold. We would recommend the Wayward Kind team to any growing organization who wants to launch a new website or grow their referrals!”

Faith SobelSenior LIFE

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