The Adaway Group is a black woman-owned firm that provides consulting and training services in the areas of race, equity, inclusion, social justice, strategic planning, and organizational change. They specialize in helping organizations do the personal and institutional work required to build equitable workplace cultures.
Their goals are to examine the structure of organizations to identify any areas of oppression.
Workplace cultures are transformed into places geared toward equity and inclusion, as the Adaway Group outlines strategies based on a company’s policies, procedures, and management structure.
Although the Adaway Group was doing a lot of work to eradicate power dynamics and oppression with understanding, they weren’t able to easily showcase their expertise and their work through their existing website. They wanted prospective clients to be able to learn more about what worked for their clients and what it takes for organizations to create change.
They wanted their online presence to be reflective of their messaging, and to create an easy to navigate website with a clear understanding of their brand. This was what their website was when we first partnered up: