The Ultimate Social Media Holiday Calendar for B2B Small Businesses in 2020

By December 2, 2019Marketing Strategy
The Ultimate Social Media Holiday Calendar for 2020

We all love a good reason to celebrate! National Pizza Day to Dentist’s Day, each day of the year presents itself with a new opportunity for small businesses to share trending “holiday” content. Even for small businesses that are B2B.

Although this list of holidays may seem random, that’s part of the fun. And it makes for great social media content! Small business owners and social media marketers can pick and choose from these random national and international holidays to share relevant content, generate awareness, and interact with their audience.

Now is a great time to start planning your 2020 content calendar. Be sure to add some of these holidays to your calendar if you need inspiration or want to stay relevant when you post on social media platforms like Facebook, Twitter, Instagram—or even your blog.

The Ultimate Social Media Holiday Calendar for 2020

Some of the holidays on this list are bank holidays, others are history-related, and some of them were just made up.

Whether you’re in the dentistry, hospitality, or law industry, there’s a fun national holiday for you to share on your social media.

Check out the below random holidays to celebrate (and don’t forget about the monthly holidays for each month, too!):


January 1: New Year’s Day

January 4: National Trivia Day

January 8: Clean Off Your Desk Day

January 13: National Sticker Day

January 17: Get To Know Your Customer’s Day

January 21: Martin Luther King, Jr. Day

January 25: Opposite Day

January 28: Fun at Work Day

January 30: Inane Answering Message Day

January’s month-long holidays: National Blood Donor Month, National Braille Literacy Month, National Hobby Month, Hot Tea Month


February 2: Groundhog Day

February 7: Give Kids a Smile Day

February 9: National Pizza Day

February 11: Make a Friend Day

February 12: Lincoln’s Birthday

February 14: Valentine’s Day

February 17: Random Acts of Kindness Day

February 17: Presidents Day

February 20: Love Your Pet Day

February 20: World Day of Social Justice

February 25: Mardi Gras Carnival

February 28: Digital Learning Day

February’s month-long holidays: American Heart Month, Black History Month, Canned Food Month, National Children’s Dental Health Month, National Grapefruit Month, National Weddings Month


March 1: Employee Appreciation Day

March 1: Peanut Butter Lover’s Day

March 2: National Read Across America Day (Dr. Seuss Day)

March 3: Day of Unplugging

March 6: Dentist’s Day

March 7: National Be Heard Day

March 8: International Women’s Day

March 8: Daylight Savings

March 16: World Sleep Day

March 17: St. Patrick’s Day

March 18: Awkward Moments Day

March 19: First Day of Spring

March 21: International Day for the Elimination of Racial Discrimination

March 23: Puppy Day

March 26: Make Up Your Own Holiday Day

March 29: Mom & Pop Business Owners Day

March 30: National Doctor’s Day

March 30: Earth Hour Day

March’s month-long holidays: National Craft Month, National Nutrition Month, National Women’s History Month, Red Cross Month, Social Workers Month

National Make Up Your Own Holiday Day? Yes, it’s real. And it’ll work great for your content strategy. Want to know how? Send us a message.


April 1: April Fool’s Day

April 2: World Autism Awareness Day

April 2: National Peanut Butter and Jelly Day

April 3: Don’t Go To Work Unless it’s Fun Day

April 3: Find a Rainbow Day

April 3: National Walking Day

April 4: School Librarian Day

April 6-12: Masters Tournament PGA

April 7: World Health Day

April 7: National Beer Day

April 9: Equal Pay Day

April 10: Good Friday

April 11: National Pet Day

April 12: Easter Sunday

April 12: National Grilled Cheese Day

April 14: National Equal Pay Day

April 15: Tax Day

April 15: National High-Five Day

April 20: Lookalike Day

April 22: Earth Day

April 22: Administrative Professionals Day

April 23: Take Your Daughter and/or Son to Work Day

April 24: Denim Day

April 28: National Superhero Day

April 30: National Honesty Day

April’s month-long holidays: National Humor Month, Keep America Beautiful Month, National Pecan Month, Stress Awareness Month, Records and Information Management Month


May 1: International Workers’ Day

May 2: World Password Day

May 2: Thank A Teacher Day

May 3: World Press Freedom Day

May 4: Star Wars Day

May 4: International Firefighters Day

May 5: Cinco De Mayo

May 6: National Nurses Day

May 8: World Red Cross Day

May 8: National Teacher’s Day

May 8: Receptionists Day

May 9: National Receptionists Day

May 10: Mother’s Day

May 15: National Chocolate Chip Day

May 15: International Day of Families

May 16: Love a Tree Day

May 16: Armed Forces Day

May 18: National Bike to Work Day

May 18: NASCAR Day

May 20: Be a Millionaire Day

May 25: Memorial Day

May 25: Geek Pride Day

May 25: National Wine Day

May 31: World No-Tobacco Day

May’s month-long holidays: Foster Care Month, National Photograph Month, National Recommitment Month


June 1: National Donut Day

June 2: National Rocky Road Day

June 4: Hug Your Cat Day

June 4: National Cheese Day

June 5: World Environment Day

June 7: National Chocolate Ice Cream Day

June 8: World Oceans Day

June 8: National Best Friends Day

June 10: Iced Tea Day

June 13: National Weed Your Garden Day

June 14: Flag Day

June 14: World Blood Donor Day

June 16: World Juggler’s Day

June 17: National Eat Your Vegetables Day

June 18: National Splurge Day

June 19: National Kissing Day

June 20: First Day of Summer (Summer Solstice)

June 21: National Selfie Day

June 21: Father’s Day

June 22: National Take a Dog to Work Day

June 22: Positive Media Day

June 27: National Handshake Day

June 29: National Camera Day

June 30: Social Media Day

June’s month-long holidays: Gay Pride Month, National Fresh Fruit and Vegetables Month, Candy Month, Dairy Month, Rose Month

Need help integrating these holidays into your social media strategy? Let us know!


July 1: National Postal Worker Day

July 1: International Joke Day

July 2: World UFO Day

July 4: Independence Day

July 7: Chocolate Day

July 8: Video Games Day

July 11: National 7-Eleven Day

July 12: Pecan Pie Day

July 13: French Fry Day

July 15: National Ice Cream Day

July 16: World Snake Day

July 16-19: Summer X Games

July 17: World Emoji Day

July 18: World Hepatitis Day

July 18: Hot Dog Day

July 18: Amazon Prime Day

July 19: National Daiquiri Day

July 20: National Moon Day

July 21: #NoMakeUp Day

July 24: Amelia Earhart Day

July 26: Aunt and Uncle Day

July 26: Parents’ Day

July 30: Father-in-Law Day

July 30: International Day of Friendship

July’s month-long holidays: Dog Days of Summer, National Anti-Boredom Month, National Cell Phone Courtesy Month, National Picnic Month


August 1: National Girlfriends Day

August 2: International Beer Day

August 2: National Ice Cream Sandwich Day

August 5: International Friendship Day

August 6: National Fresh Breath Day

August 8: International Cat Day

August 9: Book Lover’s Day

August 10: National S’mores Day

August 12: Middle Child’s Day

August 13: Left-hander’s Day

August 16: National Tell a Joke Day

August 18: Bad Poetry Day

August 19: World Photo Day

August 19: World Humanitarian Day

August 20: National Lemonade Day

August 21: Senior Citizens Day

August 26: National Dog Day

August 26: Women’s Equality Day

August 30: Frankenstein Day

August 31: National Trail Mix Day

August’s month-long holidays: Admit You’re Happy Month, Family Fun Month, National Eye Exam Month, Water Quality Month, National Golf Month


September 1: International Bacon Day

September 2: Labor Day

September 5: International Day of Charity

September 6: Read a Book Day

September 7: Labor Day

September 11: 9/11 (Patriot’s Day)

September 12: National Video Games Day

September 13: Grandparents Day

September 15: Greenpeace Day

September 16: Wife Appreciation Day

September 15: Boys’ and Girls’ Club Day for Kids

September 16: Stepfamily Day

September 17: Constitution Day

September 17: Citizenship Day

September 18: Rosh Hashanah

September 19: International Talk Like a Pirate Day

September 21: International Day of Peace

September 22: First Day of Fall

September 22: Car-free Day

September 23: Checkers Day

September 25: National Voter Registration Day

September 25: Native American Day

September 27: World Tourism Day

September 27-28: Yom Kippur

September 28: World Rabies Day

September 28: National Good Neighbor Day

September 29: Coffee Day

September 29: World Heart Day

September 30: International Podcast Day

September’s month-long holidays: Baby Safety Month, Better Breakfast Month, Classical Music Month, Hispanic Heritage Month, Honey Month, Self Improvement Month, National Courtesy Month

For more post inspiration, check out our blog.


October 1: World Vegetarian Day

October 2: Name Your Car Day

October 2: Brow Day

October 3: National Techies Day

October 3: National Boyfriends Day

October 4: National Taco Day

October 4: National Kale Day

October 5: World Teacher’s Day

October 6: World Smile Day

October 9: Columbus Day

October 9: Leif Erikson Day

October 10: World Mental Health Day

October 11: It’s My Party Day

October 12: Indigenous People’s Day (Columbus Day)

October 13: World Egg Day

October 17: Sweetest Day

October 16: World Food Day

October 16: Boss’s Day

October 18: Spirit/anti-bullying Day 

October 19: Sweetest Day

October 24: United Nations Day

October 27: Make a Difference Day

October 30: Mischief Night

October 30: Checklist Day

October 31: Day of the Dead Begins

October 31: Halloween

October’s month-long holidays: American Pharmacist Month, Breast Cancer Awareness Month, Computer Learning Month, Domestic Violence Awareness Month, National Diabetes Month, National Pizza Month, National Vegetarian Month, National Popcorn Popping Month, Sarcastic Month


November 1: All Saint’s Day

November 1: Daylight Savings Time ends

November 1: World Vegan Day

November 2: Day of the Dead Ends

November 3: Sandwich Day

November 8: Cappuccino Day

November 8: Science, Technology, Engineering, and Medicine (STEM) Day

November 11: Veterans Day

November 12: Chicken Soup for the Soul Day

November 13: World Kindness Day

November 13: Sadie Hawkins Day

November 14: World Diabetes Day

November 15: America Recycles Day

November 16: International Tolerance Day

November 17: Homemade Bread Day

November 19: National Entrepreneurs Day

November 26: Thanksgiving Day

November 27: Black Friday

November 28: Small Business Saturday

November 30: Cyber Monday

November’s month-long holidays: Child Safety Protection Month, National Adoption Awareness Month, National Caregivers Appreciation Month, Peanut Butter Lovers Month, National Sleep Comfort Month


December 1: World AIDS Day

December 1: Rosa Parks Day

December 1: Giving Tuesday

December 3: International Day of Persons with Disabilities

December 4: Cookie Day

December 6: St. Nicholas Day

December 7: Pearl Harbor Remembrance Day

December 9: Christmas Card Day

December 10: Nobel Prize Day

December 12: Poinsettia Day

December 14: Roast Chestnuts Day

December 15: Bill of Rights Day

December 15: Free Shipping Day

December 18: Bake Cookies Day

December 19: National Ugly Christmas Sweater Day

December 20: Go Caroling Day

December 21: First Day of Winter / Winter Solstice

December 23-30: Chanukah/Hanukkah begins

December 23: Festivus

December 24: Christmas Eve

December 25: Christmas Day

December 26: Kwanzaa

December 26: Boxing Day

December 27: National Fruitcake Day

December 31: New Year’s Eve

December’s month-long holidays: Write a Friend Month, Bingo Month

Don’t see a holiday idea you think could work for your small business? Well then, start your own! If enough people share it, you may see your holiday on next year’s list.

For example, we’re officially pitching today as “plan your social media day.” Today being, well, whatever day you read this post. And we’re ready to help you if you need it.

Which holiday are you most excited about?

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

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