Can you believe it—another new Wayward Kind team member!
So much of what Wayward Kind digital marketing does is based in strategic thinking, like the critical work that Sue does as an SEO Strategist. Her work is vital to every facet of digital marketing strategy and we’re so excited to have her on the team!
Let’s learn more about Sue…
East Coast Music Lover Meets Wayward Kind Digital Marketing
Sue is kind of a big city gal. She was born in Manhattan, NYC, and grew up in both upstate New York and New Jersey. Her professional career began, as so many of ours do, in the food service industry at age 16. After completing her BA in Marketing from William Paterson University, she entered the professional world, working in customer service for an online company in New Jersey, where she first learned about SEO.
Inspired to grow and pursue new career opportunities, she made the decision to move west to Los Angeles where she worked for a wholesale fashion retailer. While Sue says this is the hardest thing she’s ever done—having left family and friends behind for a fresh start—it’s given her the chance to discover her true passions and really pursue them wholeheartedly.
After a year and a half in LA, Sue realized it wasn’t the big city for her and decided to make the move south to San Diego. Sue says she’s so much happier and feels like she’s truly found a new home. We’re so glad she made that move!
Drawn to the creativity and ever-changing landscape of digital marketing and SEO, Sue began pursuing education and professional opportunities specific to SEO. Some side work for friends evolved into a career path, and eventually brought her to the cozy office right here at Wayward Kind digital marketing.
Regardless of where she lives, music is a huge part of Sue’s life. She fell in love with music at age 14, enjoying indie, alternative, blues, garage, and psychedelic rock. Music is such a big part of her life that she recently created a music blog that features the local music scene happenings.
Sue goes to shows and music festivals regularly and some of her favorite bands are Tame Impala, Lana Del Rey, The Black Keys, Jack White, Interpol, and Radiohead. Sue loves the energy of shows and the way they bring people together. We think we hear a Wayward Kind playlist in our readers’ futures!
Let’s get the basics about Sue and her cool, easy-going nature!
Wayward Kind: What’s your favorite way to start the day?
Sue: I like to relax in bed for a few before having to get up. Having those moments to myself before the day gets crazy is nice.
Wayward Kind: What’s something on your bucket list that you plan to tackle this year?
Sue: Something that’s on my bucket list is traveling to a new place every year. I plan on visiting every state and will be adding one more to the list by going to Hawaii later this year. 33 states down, 17 to go!
Wayward Kind: If your life was made into a movie, who would play you? Why?
Sue: Gina Rodriguez. I love the types of characters she plays. Strong willed, fearless women who go after what they want in life even if that means having to make sacrifices. Being happy is very important to me so seeing those characters so motivated to achieve that is what helps to drive me to reach the same goal as well.
Welcome to Wayward Kind, Sue! We’re thrilled to have you!