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Is Your Content Marketing Paying Off?
When it comes to content marketing, you want your efforts to produce results. You want to capture the attention of your target audience and make sure they stay top of mind.
Yet, so often, our clients feel like no matter how many pieces of content spaghetti they throw out, few are sticking to the wall.
- What kind of content will create better audience engagement?
- How do you use content to nurture relationships throughout every stage of your sales cycle?
- How do you build a community around your business through social media?
Want in on a little secret? Spaghetti only sticks when you’ve got a strategy on how to cook it. And, here’s another one––the more value you provide, the more value you receive in return.
Marketing decisions are revenue-driving decisions, as long as you have a solid plan in place to create ROI. Creating a strategy and implementation plan is always step number one.
Reach market prospects with a purposeful email marketing strategy. Whether you’re looking to drive sales or nurture clients, learn to create meaningful emails that keep you out of the spam folder.
Research can seem daunting, but a purposeful analysis is beneficial to set yourself apart from your competitors. Give yourself the advantage by refining your strategy to show your audience the unique values of your service.
Video adds value, and connectivity to a consumer within seconds. Your video needs to satisfy visual cravings, and evoke immediate action. Video is the way forward, and to a deeper bond with your audience.
A.K.A. proposal copy, pitch decks, service summaries, white papers, or any other type of sales enablement material. Make a lasting first impression on potential clients with focused messaging that closes the deal.
Frequently Asked Questions
A content marketing strategy consists of content marketing efforts including publishing, maintenance, and scheduling valuable content. The strategy should be aligned with your business goals and convert your target audience into clients.
A content calendar also referred to as an Editorial Calendar is one of the most useful tools in a content marketing strategy. It is applied to plan and execute a business’s overall objective utilizing a visual roadmap of when and how to gain lasting results, leads, and traffic.
Often is inherently better. Blog posts should always include a high level of relevancy and creativity geared to your target audience. If those key metrics don’t make it to the list, revamp your copy before you post again. Quality always over quantity.
Commanding the target audience’s attention is key, and keeping it is essential. Find a balance between persistent quality work and intentional marketing that will spark the target audience to act when they leave your page. Attract. Convert. Retain.
Content marketing drives sales by tackling multiple components including but not limited to its relevance to the overall strategy, tracking leads and conversions, building trust, and keeping up with the latest trends and news.
To create an effective high converting landing page, re-align yourself with the overall marketing intent of your business strategy. Ignite action plans into reality by designing enticing landing pages that draw the consumer while building their trust and increase conversion levels through UX copy.
The first step to creating a content strategy for social media is to get to know your audience. Find out who your audience is and how they consume information. Test a variety of content such as images, videos, and articles to feed your audience’s needs and fill their voids.