Proud to be a certified B Corp

When you work with Wayward Kind, you’re selecting a partner that meets the highest standards of social and environmental performance, accountability and transparency.

So, what’s that mean for you?

As a marketing collective, we are messengers. Our clients trust us to tell their stories and amplify their voices. We have the great pleasure, as well as the significant responsibility, of helping organizations communicate what they believe in.

Our work is rooted in creating positive and necessary social change and we approach our work through a social justice lens.

Measuring our impact

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The percentage of our revenue that’s driven by women, minority, disabled, and LGBTQ-led companies.


The number of pro bono hours contributed to our annual Progress Project, supporting marketing efforts for a brand that’s making a significant impact in race, class, and gender equity.

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The percentage of our clients whose work is singularly focused on social and environmental impact.

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The percentage of our team’s greenhouse gas emissions we offset.

Our Mission

Wayward Kind is a digital marketing agency working with nonprofit organizations and purpose-driven businesses who are creating positive, forward thinking, and necessary social change.
We believe impact driven organizations should thrive. Our mission is to bring greater visibility to nonprofits and purpose-driven companies that are solving complex social, environmental and community justice issues. Our goal is to ensure our clients’ work is known, appreciated and well funded.

Commitment to Equity

Wayward Kind thrives because of the diversity of our team and our commitment to inclusive practices around how we work and the relationships we build.

We seek out diverse voices and experiences when selecting team members, strategic partners and suppliers because we know that’s what makes our work exceptional.

Our work is more creative and far more effective by being inclusive of a variety of viewpoints, backgrounds and cultures. With that in mind, we’re committed to ongoing learning and unlearning around race, class, and gender equity; as well as disability, environmental and reproductive justice. We carefully select clients, collaborators and partners who share this commitment.