by cherry | May 28, 2026 | Marketing Strategy
When was the last time a social media post actually brought a new client through your door? For most small business owners, that answer is harder to come by than the advice to “just post more” would suggest. And yet the advice keeps coming, with the... by cherry | Dec 26, 2025 | Nonprofit Marketing
I recently gave a talk about what it really takes for small and midsize firms to compete in markets dominated by national giants. We’re talking about firms with million-dollar ad budgets, global reach, and sales teams big enough to fill a ballroom. …Their visibility... by cherry | Dec 26, 2025 | Nonprofit Marketing
Many firms believe they only compete when a prospect asks for a proposal. They prepare for the pitch, refine their materials, and give their strongest effort during the sales conversation. But competition does not begin with the pitch. And it certainly does not end... by cherry | Dec 26, 2025 | Nonprofit Marketing
The other morning, I came across a few marketing emails that stopped me in my tracks. They were clean. Polished. Not a comma out of place. And yet… they felt hollow. They reminded me of something Eddie Shleyner, Founder of Very Good Copy and author of a book by the... by cherry | Dec 26, 2025 | Nonprofit Marketing
Most annual reports for nonprofits end up where they shouldn’t: the recycling bin. But let’s be honest. Many nonprofit organizations treat their annual report as a lengthy summary—a list of accomplishments, financials, and program updates that they hope will impress...
