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Setting Marketing Goals Nonprofits Can Actually Sustain in 2026

by jules | Jan 8, 2026 | Nonprofit Marketing

Nonprofit marketing plans are often built with care and strong intentions. Leadership teams outline campaigns, identify opportunities, and set goals meant to move the mission forward. However, many organizations move from vision to execution without fully accounting...

Competing with Giants: Lessons Learned from Boutique Firms that Embrace Being Small

by jules | Dec 26, 2025 | Nonprofit Marketing

I recently gave a talk about what it really takes for small and midsize firms to compete in markets dominated by national giants. We’re talking about firms with million-dollar ad budgets, global reach, and sales teams big enough to fill a ballroom. …Their visibility...

How Boutique Firms Can Complete at Every Point Along the Client Lifecycle

by jules | Dec 26, 2025 | Nonprofit Marketing

Many firms believe they only compete when a prospect asks for a proposal. They prepare for the pitch, refine their materials, and give their strongest effort during the sales conversation. But competition does not begin with the pitch. And it certainly does not end...

What AI Will Never Understand About Nonprofit Marketing

by jules | Dec 26, 2025 | Nonprofit Marketing

The other morning, I came across a few marketing emails that stopped me in my tracks. They were clean. Polished. Not a comma out of place. And yet… they felt hollow. They reminded me of something Eddie Shleyner, Founder of Very Good Copy and author of a book by the...

Nonprofit Annual Report: How to Make Your Report Into a Story People Want to Read

by jules | Dec 26, 2025 | Nonprofit Marketing

Most annual reports for nonprofits end up where they shouldn’t: the recycling bin. But let’s be honest. Many nonprofit organizations treat their annual report as a lengthy summary—a list of accomplishments, financials, and program updates that they hope will impress...
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