by jules | Jul 13, 2026 | Marketing Strategy
When was the last time a social media post actually brought a new client through your door? For most small business owners, that answer is harder to come by than the advice to “just post more” would suggest. And yet the advice keeps coming, with the... by jules | Jul 13, 2026 | Marketing Strategy
A few weeks ago, I got on a call with a founder who had spent the better part of three months trying to build a marketing plan. She had a Google Doc with fourteen tabs, a spreadsheet with channel ideas color-coded by priority, and a Notion board tracking campaigns... by jules | Apr 17, 2026 | Marketing Strategy
How to Find and Hire the Right Fractional CMO for Your Business Bringing in a fractional CMO can sound like a dream solution for a small or mid-sized organization. Senior-level marketing leadership, without the cost or permanence of a full-time executive, feels like... by jules | Apr 17, 2026 | Marketing Strategy
Why Work With a Fractional CMO? If your organization has been operating for some time, chances are marketing has grown more complex than it used to be. What once felt manageable through a few channels or occasional campaigns now carries greater weight and... by jules | Apr 17, 2026 | Marketing Strategy
Hiring a full-time Chief Marketing Officer is not always the most practical move, especially for organizations operating with limited budgets and lean teams. At the same time, marketing decisions rarely stay small for long. What starts as a question about messaging or...
