by jules | May 5, 2026 | Marketing Strategy
A few weeks ago, I got on a call with a founder who had spent the better part of three months trying to build a marketing plan. She had a Google Doc with fourteen tabs, a spreadsheet with channel ideas color-coded by priority, and a Notion board tracking campaigns... by jules | Apr 17, 2026 | Marketing Strategy
Bringing in a fractional CMO can sound like a dream solution for a small or mid-sized organization. Senior-level marketing leadership, without the cost or permanence of a full-time executive, feels like exactly the kind of support growing teams are looking for.... by jules | Apr 17, 2026 | Marketing Strategy
If your organization has been operating for some time, chances are marketing has grown more complex than it used to be. What once felt manageable through a few channels or occasional campaigns now carries greater weight and consequence. Marketing reaches a point... by jules | Apr 17, 2026 | Marketing Strategy
Hiring a full-time Chief Marketing Officer is not always the most practical move, especially for organizations operating with limited budgets and lean teams. At the same time, marketing decisions rarely stay small for long. What starts as a question about messaging or... by jules | Jan 8, 2026 | Nonprofit Marketing
Nonprofit marketing plans are often built with care and strong intentions. Leadership teams outline campaigns, identify opportunities, and set goals meant to move the mission forward. However, many organizations move from vision to execution without fully accounting...
