It’s the noisiest time of the year…
The last two months of the year can be overwhelming for small businesses that are trying to stand out from all the white noise that happens in marketing.
Rather than adding to the noise, smart businesses create campaigns centered around a different kind of purpose: delighting clients and customers.
Clients and customers can be delighted in a variety of ways, but during the holidays it’s important to focus more on the emotions of connection and sharing, and the spirit of giving. The best way to develop a great strategy for your holiday marketing is to determine which strategies fit most naturally with your business.
Let’s take a look at three different ways to make a positive impact on your target audience this holiday season.
Three Holiday Marketing Tips to Delight Your Target Audience
Appreciate Your Existing Clients
One way small business owners can encourage clients to return is to make them feel appreciated. Thank your clients for their business this year!
A great opportunity to show them your appreciation is through an eCard, special email newsletter, or a holiday video. If you really want to go the extra mile, a holiday card sent via snail mail makes a great impression.
This marketing tip works well because it shows your existing clients that instead of trying to sell them something, you’re taking the time to thank them. Not only does it make them feel appreciated, but it also gives them a breather and in turn, they appreciate you!
Make An Exclusive Offer
Small bonuses, like exclusive downloads, work well for B2B businesses who want to solidify themselves as value-providers during the holiday season.
Offering downloadables, like guides, worksheets, or any other kind of download you normally charge for, as a bonus when signing up with your company during this short period of time.
Tell Great Stories
An easy way to make your brand more relatable during the Holidays is to share the inner workings of your business with your audience.
There are a couple of different ways you can infuse your holiday marketing with storytelling, all great for your social media accounts or blog:
- Celebrate your employees
- Share your behind-the-scenes
While every nut and bolt of your business may not seem so exciting to an outsider, prospective and existing clients often appreciate the transparency and getting to know their service providers better.
That’s a Wrap!
The holiday season is your chance to show your existing clients that you appreciate them, and your prospective clients that you’re full of holiday cheer! Our list of holiday marketing tips could go on, and on, and on…so we stopped at three.
What’s your favorite way to show your clients appreciation?
While it may be too late to start marketing for November, you’ve still got plenty of opportunities in December and beyond! And we’re here for guidance, year-round.
We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!