Types of Infographics and How to Use Them

Four Types of Infographics and How to Use Them

By | Marketing Strategy, SEO

Disconnect is a common hurdle between consumers and businesses. There is a saturation of information online, that causes people to feel overwhelmed. We look through piles and piles of information with no solution in sight.

Have you ever looked for a service, and come across a seemingly great company, yet when you go to their website you find yourself lost in a flood of incomprehensible text?

We thought so.

There is a way to simplify information and make it easier to find what you need.

Problems can be solved and services simplified through imagery. Yes, pictures solve problems.

Pages with pictures and images get 94 percent more views than competitors that have text only on their webpages. 

But what do visuals have to do with your B2B business?

Visuals make your services appealing and understandable to your audience. These images are called infographics, and their goal is to simplify your audience’s journey.

4 Types of Infographics

Visuals are everything. Or at least a massive component of everything related to effective business marketing. 

Infographics provide digestible and easy to understand talking points on various topics. They are data visualizations that use charts, images, and limited text to keep your reader engaged. 

If you want to provide quick and straightforward information to your audience, then you’ll want to incorporate some infographics on your website. 

Let’s dive in.

Interactive Infographics

Interactive infographics are an eye-catching and shareable way to display data. They give your audience the option to see if your services are for them or if it best fits someone else they know. Now that’s feeding two needs with one deed.

Interactive infographics feature clickable images, illustrations, and widgets so your audience can learn valuable information about your services at their own pace. They’re also a great way to keep your audience engaged, and to tell a compelling story that’s filled with detail.

Let’s say you’re in the wellness industry and you are having a hard time showing your clients how your services can better their quality of life. Using interactive infographics can visually map your clients progress. They can pinpoint areas your clients want to improve in and click through your services to see how each one directly applies to their problems. This kind of infographic gives your clients the power to personalize your services to suit their needs. Results will follow.

Google Chrome does a great job at using interactive infographic that allows users to explore the growth of the world wide web. This infographic brought to life, what would have been dry and overwhelming content.

Using interactive infographics on your business page helps your audience have a more in-depth user experience. Your audience will feel empowered to learn in a way that serves them best. People connect better with visuals, so help your audience imagine a better life with your services.

Process Infographics

Do you have a complicated service? 

Let’s say you are a law firm and you win cases all the time. Your website has a long list of lawyer jargon that shows you win cases and you have the expertise to help potential clients. That is fine and dandy for others in your industry to understand what you do, but the majority of your audience doesn’t understand lawyer lingo. Your audience wants to win, but they also want to feel confident that they should trust you with their case.

How can you demonstrate that to them? Not to worry. Process infographics come into play and make both your audience’s and your life easier.

Your firm can break down the complexities of law processes for your audience using process infographics. These visuals will simplify case handling processes in human terms. Your audience will then understand how the law works and feel confident that you are more than qualified to take on their case.

Process infographics are specifically designed to simplify complex ideas and concepts through visuals. 

This kind of infographic is also referred to as a flow chart, which takes advantage of the short attention span of the modern human. There are many types of process infographics available, but here is an overview of the three most effective ones. 

Circle Process Infographics

If you are a learning institute a circle process infographic would be a great illustration to show undergraduates, transfer or master’s students. This will effectively outline the steps necessary to flourish doing school and graduate on time. Below are other ways circle process infographics can be useful.

  • Assist people with visualizing steps to take and the order to execute them in
  • Support repetitive learning processes that track improvements
  • Guide your audience toward visualizing their final goal

Venngage does a great job of breaking down the complexities of product designs below.

3D Infographics

3D infographics can be applied in many different industries. This would be a great visual to use in the mental health industry. You can create a 3D infographic of the brain and feature 3D elements that show how trauma and depression affect brain activity. Your readers can observe how powerful negative events are on the brain. 3D infographics will breathe new life into an otherwise uneasy subject matter. Here are some other perks of 3D infographics.

  • Designed for multiple outcomes
  • Goes into greater detail through realistic images
  • Creates clarity and memorable imagery

Pyramid Infographics

Pyramid Infographics work well for companies that handle digital marketing strategies or consulting services. You can show your clients a simplistic way to their goals. 

Although it may be a lengthy journey, having a visual like the pyramid infographic will make your prospective clients’ objectives seem easily obtainable. Here are some other ways to apply pyramid infographics:

  • Contain a straightforward process to reach objectives
  • Simple yet effective
  • Can use colors to showcase critical stages

Color schemes are essential when using process infographics as they can hurt or compliment your brand messaging. You want to create a visual that is appealing and relays a concise message.

If you want to learn more about colors and their impact on websites, check out our blog on design website trends.

Comparison Infographics

Comparison infographics allow your audience to look at services side by side and identify essential elements quickly. They work great for your business by highlighting what makes your services unique and more useful than your competitors.

Here’s an example of a comparison infographic that shows the distinction between Do-It-Yourself (DIY) marketing, and hiring a digital marketing agency.

Comparison Infographic

Comparison infographics showcase the results of your services by sharing before and after visuals from clients. These provide your audience with credible images to make them confident that your services will work for them.

Any business with visible results can use a comparison infographic to showcase previous work to potential clients. These comparison charts can effectively demonstrate the results you bring to the table. People love to see before and after pictures because they show progression and help them envision themselves with a new brand image.

When you are creating a comparison infographic, ensure your messaging is consistent throughout the chart. It wouldn’t be useful to compare your consulting services to a financial services company because they are separate industries and messages to different audiences with unique needs.

Include the most important information in your comparison charts and don’t stray away from your core messaging. The goal is to create clear and organized information; anything more than what is necessary creates a messy and confusing visual frenzy for your audience.

Timeline Infographics

Timeline infographics combine extensive time periods and events into little nuggets of enjoyment. This infographic should take your audience on a captivating journey through your business history, milestones, and even your bio.

People invest in companies they trust. A financial services business can display their stability and expertise by including a timeline infographic on their webpage. This allows your audience to independently scroll through milestones and historical moments in your company’s history. The timeline infographic will assist them in trusting your company of all their banking needs.

It is essential to focus on the overall objective when creating your timeline. Start by creating an outline of events in chronological order. It can include a brief context of what you’d like to cover, add compelling images, and short pieces of text. 

Venngage does a great job of using brief statements that include dates and illustrations below.

Timeline infographics help with your content marketing by laying out what your services can do for your audience in a certain amount of time. These visuals spike their interest and, if used consistently, can aid in expanding your audience reach. 

Here are three layout formats you can try for your next timeline infographic:


  • Suitable for short timelines such as milestones
  • A staple 


  • Useful when including a lot of key points, and limited text
  • Space efficient 


  • Most popular and symmetrical
  • Flexible if additional information needs to be added, layouts are important 

Unforgettable Images

The purpose of using infographics is to turn drab content into exciting tidbits for your audience. These visual elements should always reflect your brand and be clear and straightforward. Remember, you want to create an infographic that highlights why your services are better than the next businesses. Show your clients you care by creating educational and interactive solutions.

At Wayward Kind, we are all about creating messaging that mirrors your authenticity and resonates with your audience. Let’s create images they won’t forget now.

I want to create memorable imagery.

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!

Learn everything you need to know about SEO, including the top tools, tips, and tricks, from this SEO Guide for Small Businesses.

SEO Guide for Small Businesses

By | SEO

You don’t need to be a developer to help your business rank well—it certainly doesn’t hurt to be one, but there’s a lot of things you can be doing right now, as a small business owner, to improve your website’s SEO.

SEO this, SEO that… what is SEO exactly? Let’s break it down.

SEO is short for search engine optimization. Websites with good SEO are easy for search engines to read, meaning that they rank higher on Google, Yahoo, Bing, and other search engines.

There are a few ways to improve, or “optimize,” your website for the search engines, and those are usually broken up into three different categories: on-page SEO, off-page SEO, and technical SEO.

This SEO Guide for Small Businesses features the top SEO tools, tricks, and tips for small business owners

Think of on- and off-page SEO as being on and off your website pages. Now let’s take a closer look at each category.

On-page SEO, AKA Content Optimization

On-page SEO covers anything you can do on the pages of your website, including:

  • Optimizing your content
  • Making sure your website architecture is easy to navigate
  • Updating your website’s metadata, meta descriptions, alt text, titles
  • Keyword research
  • Including internal and/or external links

This type of SEO ensures that the search engines can read your website; it essentially lets Google know what your page is about.

On-page SEO is about 50 percent of what you should be focusing your efforts on.

On-Page SEO is also the easiest area of SEO to get wins in, when done right. And it’s more than just keyword researching.

Anything on your website is fair game, but the main considerations to keep in mind when working on improving your site’s performance are making sure your website is visible to search engines, is not blocking search engines, and has keywords that the search engines can pick up.

Is Your Website Visible to Search Engines?

Increasing website visibility in search engines is one of the biggest goals in SEO, as visibility can increase your site traffic, brand awareness, your leads, and your sales. Here are three factors that play into website visibility.

Clean URLs

The first thing to take a look at is the URLs on your website. Cleaned up URLs are friendly to both your users and the search engines.

A complicated URL, like:

Versus a clean, or simplified URL, like:

Complicated URLs are much more confusing to people and robots who visit or try to index your website.

If you take a look at Google’s first page of search results, you’ll see that those top 10 results have clean and readable URLs, like the simplified version above. It’s much easier to understand, right?

Website Navigation

The second thing to look at is your website navigation. Where is your menu located? How easy is it to access your website once landing on your homepage?

Websites that require their users to watch a video before they can access anything on the website are cool in theory but can be confusing to users, as well as difficult for search engines to crawl and access.

The industry standard for site navigation provides users and search engines the easiest path: people are used to seeing a menu across the top of a website or running along the left-hand side.


Consistently posting valuable pieces of content lets the search engines know that your site is active and providing value. This helps the search engine crawlers know that they should be revisiting your website. And the more the search engines visit your website, the better it is for your organic search results

Need help with content? Get some more tips on content development.

Are the Search Engines Blocked from Your Website?

Continuing with website visibility, there are a few different files on the backend of your website—usually built into your content management system CMS —that impact the way the website crawlers view your website. Your content management system, or CMS, is an application that’s used to manage content creation and modification. A few popular CMS systems include WordPress, Drupal, and Magento.


A sitemap is basically a big map that outlines all of the pages on your website. Usually built into CMS systems like WordPress, sitemaps make it easy for search engines to discover your website pages and index them. Search engines are automatically looking for your sitemap when they visit your website, meaning that you should double-check that you have a sitemap and that your sitemap is updated.


The robots file sits in the same section of the backend of your website as your sitemap but has a different function. Robots were designed to tell Google the sections of your website that you don’t want to be indexed. Having a robots file is not as important as a sitemaps file—unless there are sections of your website you don’t want Google to visit, like if you have private data hosted on certain pages, or want to hide less valuable content.

If you’re noticing certain web pages that aren’t receiving traffic, or that you can’t find your site on Google, your robots file is a great place to start to check if your site has a noindex tag. If there is a noindex tag present, then that’s most likely the reason that your page isn’t receiving traffic as noindex tags are the tags that tell the search engines to exclude page(s) from search results.

This SEO Guide for Small Businesses features the top SEO tools, tricks, and tips for small business owners

Help the Search Engines Pick Up Your Keywords

Optimizing your content includes incorporating keywords into your website pages and blog. The easiest way to incorporate keywords into your content is to select a primary keyword to build your content around.

Good keyword researching is vital to a successful SEO project. Why? Because the wrong keywords can make your SEO efforts futile, and keywords that are too popular can make it difficult for small businesses to rank due to excess competition.

Our SEO Strategist’s Top Five Keyword Tools

Some of our favorite tools for discovering great keywords are:

Google AdWords Keyword Planner for discovering keywords and search volumes. To access Keyword Planner, your business must have an active AdWords campaigns running. We love the AdWords Keyword Planner, as it gets us keyword data directly from the source everyone cares about most—Google.

Four other alternatives to Google’s Keyword Planner, with free trials, include MOZ, SEMrush, KWfinder, and Ubersuggest.

For more tool suggestions from our SEO Strategist, check out the Tiny Desk Tour peek into our SEO Toolbox.

Off-Page SEO Matters

So, the first 50 percent of your non-technical efforts are On-Page SEO. The other 50 percent will be focused on Off-Page SEO. Off-page SEO includes techniques that affect the promotion of your website, rather than content that’s directly on your website. Most of off-page SEO revolves around promotion in posts on social media, the way that your website is linked on other sites, and guest posting.

This SEO Guide for Small Businesses features the top SEO tools, tricks, and tips for small business owners

The Basics of Backlinking and Link Building

Every time another website links to yours, your website gets points in the “value” column from Google. Think about it—if a page provides value, it will be linked to from other websites. There’s no best kind of link, however, links from websites that are considered authoritative, high-quality, and relevant to your subject matter and content are much stronger than links that were paid for on a random, unrelated website.

A good process for building links is to do so organically by creating content others in your field find valuable enough to share. For more assistance on where to start with linkbuilding, schedule a consultation with our SEO strategist.

The Value of Guest Posting

Guest posting is an effective way to garner quality, relevant links. Especially when your guest posts are well-written, researched, and cite sources. Quality is one of the most important components of guest posting.

A guest post is when you write and publish an article, or a blog post, on someone else’s website. To be useful for SEO, the website that’s hosting your article must include a link back to your site, somewhere in the post. Usually, the link is at the beginning or the end of the article.

Social Media and Its Impact on SEO

The way we link, share, and like content on the internet has transformed with the use of social media. Not only does social media help build social activity and increase overall SEO strength for small businesses, but it can also be used to create regular backlinks…that are easy and free to use.

Social media should be a part of every SEO project. A great way to incorporate social into your SEO strategy is to share links from your website onto your Facebook page, or your LinkedIn. There are other social media platforms that you can backlink to as well, depending on your industry, but Facebook and LinkedIn are our two most recommended social sites for clients that serve a B2B audience.

How does your social media strategy stack up? Check now.

Your Checklist for Easy Local SEO

Most people complete a search before visiting a business. For businesses targeting an audience in the local area, this means that your business must be visible so your audience can find you.

Working on local SEO helps businesses obtain a higher conversion rate, more brand visibility and awareness, and a higher return on investment. Basically, small businesses get a higher ROI from local searches.

Ranking high on local SEO creates more opportunities for small businesses because local search results for businesses show users business contact details directly on the Google search engine results page (SERP).

Here are five things you can do right now to make sure your business is optimized for local SEO:

  1. Create a business page on Google My Business
  2. Upload photos and videos to your Google My Business listing
  3. Build citations on local business directories by adding your name, address, and phone number to your Facebook business page, LinkedIn, Yelp, etc.
  4. Encourage your customers to leave reviews and share their experience at your business! Learn more about how Google Reviews can help you rank
  5. Make sure your business name and location are on your website…bonus points if you also add a google map of where you’re located

Working through this checklist will help you kickstart your local rankings and reach the 80 percent of consumers that use search engines to find local information.

Technical SEO

Technical SEO covers the action items website developers usually help with, like making sure your website is able to be crawled and indexed by the search engines. Technical SEO also helps small businesses create the ideal user experience for their audience by ensuring that their website functions properly, and that pages redirect and load within a reasonable amount of time. Remember earlier when we said you don’t have to be a developer to do SEO? Well, technical SEO is the exception—trust us.

Technical SEO includes the robots and sitemap issues noted above, and refers to changes made on your website and on your servers to improve the way that the search engine spiders crawl and index your website. As far as small business owners are concerned, implementing an SEO audit can aid in discovering if any technical adjustments need to be made by a developer. SEO audits are a great tool, as they generally look into competitor research, accessibility, link and keyword analysis, content evaluation, site structure, and more. If you’re curious about your current SEO standing, fill out our form below and we’ll send you a complimentary analysis.

Tools to Track Your Efforts

Are your SEO efforts paying off? Is there an area your target audience loves, compared to others?

Web analytics are a great way to track what’s been working for your business, and what hasn’t. They have completely changed the way companies do business in the digital age. Get insights into how your audience found your website, their interests, behaviors, and more.

This SEO Guide for Small Businesses features the top SEO tools, tricks, and tips for small business owners

Google Analytics is a web analytics tool that helps you understand your site traffic—and, unlike AdWords Keyword Planner, it’s free! Get insightful awareness on trends in your data, your website’s most visited pages, and monitor your business’ performance.

Another useful tool, especially for businesses whose goal is to get potential customers to call you for more information, is CallRail. CallRail gives you analytics and tracking for phone calls, search, and marketing campaigns. 


There are a lot of factors that go into SEO, from how you use and interact on your social media, to the way your website is designed, how your website development is structured, and the quality and consistency of your content. And at this point, it may seem like every factor mentioned is important.

The way that consumers search and use the internet to find businesses has transformed the steps that small businesses must take to increase their visibility. 

We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!