INCLUDE® is an organization created by a brother and sister duo, Kelly and Michael Brown, to help law firms build and sustain an inclusive workplace culture through their simple and scalable inclusive leadership method.
As a small team, they did not have the capacity to focus as much attention on their marketing and brand building as they’d like.
In order to enhance their online presence and reach more clients, they connected with our team at Wayward Kind to help them dive into brand development, marketing strategy, and website design.
As a small business doing important and highly specified work in inclusivity and workplace culture, it was important for Kelly and Michael to get clear on their messaging.
During our time together we worked with them to understand and develop their target audience of law firms and to develop both messaging and a marketing strategy for reaching those clients.
As leaders speaking to other leaders and law professionals, their messaging is straightforward and to the point, while highlighting the most important aspects of what they offer.
Through our work together, Equity In The Center took a number of effective steps toward a more comprehensive approach to marketing and achieved significant growth milestones like:
“Thank you again for your incredible work. We appreciate so much how you are able to translate the brand into tools and resources that are useful and meaningful to our clients! We look forward to our continued partnership with you.”
KELLY BROWN
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Wayward Kind is a digital marketing agency built on the belief that effective marketing is rooted in human connection. We help ordinary businesses have extraordinary conversations with their clients.
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