By January 12, 2022Uncategorized
Caiti Franscell

We’re growing at Wayward Kind, which means our team of marketing experts is growing too! To start our year strong, we promoted Caiti Franscell to Senior Project Manager to ensure our clients had a direct line to promoting their impactful work. 

Caiti has the proven ability to take on complex projects, delegate tasks quickly and effectively, and achieve project deadlines with results that often surpass our clients’ expectations. All while leading with compassion and a keen understanding of their ultimate goal. 

Check out our Founder Jules Taggart’s interview with her! 


Jules: Who has influenced your body of work? What did you learn from them? 

Caiti: My first boss Kelly Konis was the first mentor that I had in marketing that had a significant impact on me and my manager experience. I deeply admire the energy she brought into her work and how she lived outside of work. She was a very strategic and beautiful person, and I often approach new projects or challenges from her perspective. 

Kelly helped me to recognize my own leadership qualities at such a young age. She is why I love working in marketing and why I chose to dive deeper into this work. I learned how to manage my work tactfully, and apply a human-centered approach understanding that creating quality work depends on building relationships with people. 

Jules: As the Senior Project Manager at Wayward Kind, what opportunities do you see for our company’s growth? 

Caiti: I see Wayward Kind moving beyond the pandemic and into a space where we can foster greater team collaboration and connect more deeply with clients. I see us growing as a team, and continuing to propel purpose-driven companies forward on a much larger scale.  

Jules: How are your personal values aligned with Wayward Kind’s core values? How does this impact your work?

Caiti: The core value that I most align with is human connection. Wayward Kind is not just another marketing agency, but are real people who are passionate about the work we do. We show up every day with our hearts open, which allows us to have long-lasting relationships with clients. We care about the incredible work our clients are doing and we are determined to make the world a better place. 

Jules: What are you most excited about in 2022?

Caiti: I’m excited to see our team continue to grow and deliver great results for our incredible clients throughout the country. I look forward to learning new ways of fostering a creative environment. One of the things I look forward to the most is Wayward Kind becoming a B-Corp. This will allow us to be more people and culture-focused, which I will help to spearhead. I look forward to putting together different events for our team throughout the year that will allow us more opportunities to give back to our community. 

Jules: In working from home, how do you balance home-life and work-life?

Caiti: My morning routine is key. When I don’t follow it and dive right into work, it’s hard to sustain my energy throughout the day. I balance that by prioritizing myself in the morning and remembering to pause. My non-negotiables are: I take a walk, step away from the computer, and soak in some San Diego sunshine. I am grateful that our company allows us the opportunities to do these very important things. 

Jules: Your morning routine sounds key. Tell me more about that!

Caiti: The morning is my sacred time. I like to take care of myself first. I often ask myself, “what do I need in this moment?” I created a self-care menu from where I can choose different routines so that my mornings never feel mundane. I love to take time to center myself and ground myself. I light palo santo for meditating and have cacao for heart centering. I may take a walk around the block, or do some light stretching and yoga. I need to ground and center myself before taking the day on.



Jules: What does your perfect day off look like?  

Caiti: I love to explore San Diego so I would start with a morning walk at Sunset Cliffs with a vanilla latte. I’d join a yoga class, spend time with friends and family, and end my day at one of our city’s amazing restaurants. 

Jules: If you could get advice from any person, living or dead, who would it be? 

Caiti: It would have to be my grandma. She passed away when I was 12 or 13 and she was such a beautiful soul. She lived such a cool life, started her own tour company, used to travel the whole world. Tapping into her would be an amazing, life-changing experience. 

Jules: What do you believe about yourself?

Caiti: I believe that I can do anything I set my mind to, as long as it aligns with my heart. 


Congratulations Caiti, we are so honored to work with you and we are SO excited to see you take on the Senior Project Manager role!

Looking to re-brand? A website update? Get in touch and let’s talk about what you’re working on.

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