The Challenge
As a rapidly growing San Diego Family Law firm, JWB Family Law found itself with a pretty desirable problem––they had a solid number of new clients coming their way based on their reputation alone.
They found themselves in a situation that many small business owners know well––in order to maintain steady growth, they needed to hire additional attorneys. And in order to do that, they had to continue to consistently bring in new clients.
The JWB Family Law team didn’t have time to do their own marketing, but they knew it was essential to their growth.
The Goal
Increase the number of initial consultations scheduled online and start building a relationship with prospective clients before they come into the office for the first time.
The Approach
Marketing Strategy + Lead Generation + Lead Nurturing
The Results
- A 58% increase in the number of consultations scheduled online.
- Clarity on who their audience is and a content strategy to reach that audience.
- A reduction in the number of clicks it takes for a website visitor to schedule a consultation from 5 clicks to just 2.
