Founder + Principal Strategist
Go-to resources: Content Marketing Institute, Mary Meeker’s Internet Trends Report, Kissmetrics, Moz Blog, New York Times
Queued up: The Skimm, James Clear, The Adaway Group, Every Level Leads
Weekend vibes: Running, hiking, riding motorcycles with my husband Jeff, and exploring the great outdoors with my daughters, Olympia and Helena
Queued up: LinkedIn/Facebook/Instagram and TED Talks
Weekend vibes: When I’m not working, I love to spend time with my family. My husband and I love walking our two furbabies, Diesel and Rudi, in Balboa Park and visiting different Farmer’s Markets in San Diego. I am very into astrology and as a Cancer love to invest time and energy into my home. My hobbies include home decorating/interior design and even create front door wreaths in my spare time.
Queued up: I always keep Twitter and Reddit queued up to keep up to date with all current events! The ``/marketing`` Reddit has a wealth of info for marketers of all varieties. My favorite podcasts to listen to for marketing inspiration include The Small Business Big Marketing podcast, as well as The Under the Influence podcast. Youtube is also a great tool to grab some quick and easy marketing tips, one of my favorites is Neil Patel’s channel as well as blog.
Weekend vibes: I spend my weekends working on my vintage upcycled clothing business, DJing for friends, and attending any open mics & concerts I can find!
Queued up: I love Podcasts: Modern Love, Fresh Air, A Way With Words, Good Food, or anything that tells a good story. My bedside table is currently piled with books by Anne Lamott, Michelle Obama, and Natalie Goldberg. Brene Brown is always lurking somewhere, too.
Weekend Vibes: My favorite activities usually involve hanging out with my sweet little trio-me, my husband, and daughter-whether it's pursuing our goal of visiting every Major League Baseball stadium (Go Dodgers!), hiking, cooking, gardening, traveling, or hitting up dog beach with our pup, Lola. When I'm solo, you can find me practicing yoga, writing, listening to music, tending to our mini urban farmstead, and obsessing over all things design.
Queued up: YouTube! SEO is all about understanding how people talk about (and therefore search about) different topics. One of the best ways to get insight and learn special jargon or keyword phrases people might use is to watch an expert. Oh, and Google Keyword Planner to help me get the data behind all those great keywords.
Weekend vibes: Stepping away from the computer a bit and putting some practical skills I've learned (from YouTube videos...) to the test. Recently I've been working on my cooking skills, barista skills, and developing a bit of a green thumb.
Queued up: I like to listen to podcasts about business and marketing like Online Marketing Made Easy, Vlog Boss Radio, The Mind Your Business Podcast, So Money, and Goal Diggers.
Weekend vibes: If I'm not working, I am rocking my most important job––being mom to my two boys or I'm working out by doing kickboxing, hot yoga, and hiking, but I also love hanging with friends.
Weekend vibes: I'm an avid video gamer, coder, gym rat, and craft beer drinker.
Queued up: I love Invision's blog! I find it's super relevant to me as a designer. Muzli also conveniently has a chrome extension that allows me to see recent posts/inspiration every time I open a new tab—I'm constantly reading/getting inspiration from there.
Weekend vibes: As a digital nomad, I'm constantly traveling and experiencing new things/places/communities. You'll most likely catch me carrying around my Canon 5D Mark III camera, several lenses, and my DJI drone. I also love to draw and paint with watercolor and oil.
Queued up: Twitter/Instagram/Facebook. Big media publishers on YouTube, YouTube influencers, NYT The Daily podcast, NYT Still Processing podcast, NPR Up First podcast, Glossy.co, Recode.net
Weekend vibes: When I'm not working, I love to spend time with myself— recharging and rethinking about my personal and professional goals. I also enjoy spending time with my boyfriend pursuing our shared hobbies. Lastly, I love to carve out travel opportunities to reconnect with family and friends near and far from me—and meet new people and ideas!
Queued up: Pandora music tuned to Best of the 80s Reloaded channel or classical writing music
Weekend vibes: I love to cook, grill, read history and presidential biographies, jam to 80s rock, drink plenty of coffee and blueberry tea, go fishing, and enjoy time with my 5 kids, 1 grandson, and wife of 27 years. I also enjoy writing the occasional book, and always have an outline for one working.
Always queued up: LinkedIn, SEM Rush, Wordstream and PPC Hero
Weekend vibes: Meeting and conversing with paid search and social media aficionados.
Queued up: Twitter is always always always queued up for me. People are always discussing the latest trends and happenings in the industry, and you'll even get to be part of cool experiments sometimes. I once participated in an experiment by Rand Fishkin to see whether clickthrough rate really did impact organic search results...in one hour, we watched a listing move up from position #4 to #1 just by crowdsourcing clicks.
Weekend vibes: I'm a workout junkie. I love lifting weights, and in my spare time, I'm an amateur boxer, while partaking in kickboxing matches here and there. Besides that, you can catch me laying on the couch watching Investigation Discovery.