We are content marketers and relationship builders who are relentless in the pursuit of starting meaningful conversations online.


Jules Taggart

Founder + Principal Strategist

Go-to resources: Content Marketing Institute, Mary Meeker’s Internet Trends Report, Kissmetrics, Moz Blog, New York Times

Queued up: The Skimm, James Clear, The Adaway Group, Every Level Leads

Weekend vibes: Running, hiking, riding motorcycles with my husband Jeff, and exploring the great outdoors with my daughters, Olympia and Helena

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Tory Patterson

Tory Patterson

Director of Operations & Client Care

Go-to resource: Content Marketing Institute, HubSpot, and the Women in Marketing Facebook Group

Queued up: LinkedIn, Facebook, and Instagram

Weekend vibes: When I’m not working, I love to spend time with my husband and our two sons, Sterling and Monty. Proud boy-mom over here! I am very into astrology and, as a Cancer, love to invest time and energy into my home. I am lucky enough to live in the same city as my parents and often spend time with them as well!

Certifications: Certificate of Google Analytics for Beginners, Social Media Marketing Certification from HubSpot, and Inbound Marketing Certification from HubSpot

Jaz Adams

Director of Strategy

Go-to resource: My go-to readings include Contagious by Jonah Berger, Traction by Gabriel Weinberg, and Start With Why, by Simon Sinek.

Queued up: I always keep Twitter and Reddit queued up to keep up to date with all current events! The ``/marketing`` Reddit has a wealth of info for marketers of all varieties. My favorite podcasts to listen to for marketing inspiration include The Small Business Big Marketing podcast, as well as The Under the Influence podcast. YouTube is also a great tool to grab some quick and easy marketing tips - one of my favorites is Neil Patel’s channel as well as blog.

Weekend vibes: I spend my weekends working on my vintage upcycled clothing business, DJing for friends, and attending any open mics & concerts I can find! Also, hanging out with my pup - Mysta!

Certifications: Certificate of Mastery in Digital Behavior Change

Welcome Omar Morales, Wayward Kind’s Creative Director

Omar Morales

Creative Director

Go-to resource: There’s too many!! UX Collective, Inside Design, Dribbble, The Designership (Slack Channel) | Books always on my desk: The Making of a Manager by Julie Zhuo, Make Time by Jake Knapp and John Zertasky, About Face by Alan Cooper

Queued up: The Futur with Chris Do, Jake and Jonathan, Inside Intercom, Design Better, This is Product Management, WTF, Broken Record, Here’s the Thing.

Weekend vibes: I am a creative person day and night so you’ll probably find me with a sheet of paper and a pencil, paintbrush, Copic pen, stylus or even a crayon. I love to read both fiction and industry from Kerouac to Krug. I am a music nerd. Whether it’s experiencing it, listening to it (ask me about vinyl collection), playing guitar, bass, or ukulele, it’s definitely on the weekend agenda. Most importantly I love spending time with my amazing wife, a designer herself, and our two amazing pups, a Chihuahua named Julian and a beautiful brindle mixed named Tigre.

Certifications: Design Dept. - Design Leadership Certification, Nielsen Norman Group (NN/g) - UX Certified with a specialty in UX Management (UXC), Certified Scrum Master

Glaucia Midgett

SEO & SEM Strategist

Go-to resource: Search Engine Land, SEJ - Search Engine Journal, Search with Candour podcast

Queued up: LinkedIn is always queued up for me!

Weekend Vibes: Riding my bike by the bay, spinning classes, traveling with my husband Brandon, and exploring the best happy hours and restaurants in town.

Certifications: Google Analytics, Google ADwords, Yoast SEO

Caiti Franscell - Account Manager

Caiti Franscell

Project Manager

Go-to resource: Forbes, New York Times, Medium, theSkimm, San Diego Business Journal, and of course, YouTube

Queued up: I always keep an eye on LinkedIn to stay in touch with my network and stay up to date on new happenings in the business world. My favorite podcasts to listen to are NPR News Now, The Daily by The New York Times, Unlocking Us with Brene Brown, and The Daily Breath with Deepak Chopra.

Weekend vibes: On the weekend, I am most likely spending my time outdoors and taking full advantage of the sunny weather we are blessed with here in San Diego. You can catch me out and about checking out new restaurants or shops, getting my sweat on, relaxing in the park, or laying out on the beach. I love to cook so I always spend some time prepping for the week ahead with a meal plan and making fresh juice with my Breville Coldpress Juicer.

Certifications: Certificate of Google Analytics for Beginners, Social Media Marketing Certification from HubSpot, Inbound Marketing Certification from HubSpot, and Email Marketing Certification from HubSpot

Cara Crotty

Cara Crotty

Web Developer

Go-to resources: Google, Stack Overflow, Medium, developers from The Bootcamp Network, San Diego Tech Hub and Women Who Code

Queued Up: News app, Facebook, LinkedIn Learning, Books, my husband

Weekend vibes: Weekend Vibes: On the weekends, my husband and I hike, go to the beach, or watch movies and eat international or local cuisines. I like taking photos of the flowers, plants and scenery in each of our hikes. In my spare time, I try to learn watercolor painting and play ukulele, and I watch tutorials online and read some resources to keep me up to date.

Johanna Lopez Visual Designer

Johanna Lopez

Visual Designer

Go-to resource: Google, YouTube, Dribbble, DesignerDaily, TechCrunch.

Queued up: I enjoy interview podcasts very much when I'm on the road but not when I'm designing. My queue is always filled with music and, ``what's`` playing depends on a bunch of different variables; the season, temperature, time of the day, and type of project I'm working on, so each day is different!

Weekend Vibes: I've always been an early riser, and weekends are no exception. A morning neighborhood stroll with our dogs is a must. I like to do something healthy and positive for myself each day of the week that usually includes meditation, cardio, hot yoga, or weights.. After that I'm ready for anything!

Karina Alvarez-Calderon

Karina Alvarez-Calderon

Project Manager

Go-to resource: The Daily Carnage, Morning/Marketing Brew, HubSpot

Queued up: Apple News, The Daily - New York Times, NPR, Latino USA & LinkedIn

Weekend vibes: My weekends consist of biking around San Francisco, taking in the sights & sounds and grabbing a bite to eat along the way (I’m a big late breakfast person). Runs along the beach or through Golden Gate Park, getting outside of the city to hike, or a weekend away are thoroughly enjoyed. Bonus points for a weekend that includes music & dancing! To relax you can find me sippin’ on some tea, cozying up with a good book and my kitty, Stella.

Certifications: Certificate of Google Analytics for Beginners, Social Media Marketing Certification from HubSpot, and Inbound Marketing Certification from HubSpot

Rennel Parino

Rennel Parino

Web Developer

Go-to resource: Google, WordPress Codex, Stack Overflow, and various YouTube tutorials

Queued up: LinkedIn, Quora, Audible Audiobooks, Everything Is Alive

Weekend vibes: Usually after morning church services (which are online for now), you'll find me doing some chores or scratching the backs of one of my two doggos: Buddy, a chihuahua-terrier, and Mikey, a terrier mix. Other than that, you'll also find me spending quality time with my family, watching some Bob Ross, or enjoying a good ol' video game now and again with a cup of boba on the side.

Jaclyn Jaramillo


Go-to resource: The Adweek Copywriting Handbook, The Copywriter’s Handbook, The Boron Letters, and when in doubt...Google!

Queued up: Rise Podcast, Supersoul Podcast (and anything Oprah), Linkedin, NY Times, CNN, and I follow Cheryl Strayed and Brené Brown for inspiration.

Weekend vibes: My ideal weekend consists of BBQing, swimming, hiking, and exploring our city with my husband and two adventurous boys!