Founder + Principal Strategist
Go-to resources: Content Marketing Institute, Mary Meeker’s Internet Trends Report, Kissmetrics, Moz Blog, New York Times
Queued up: The Skimm, James Clear, The Adaway Group, Every Level Leads
Weekend vibes: Running, hiking, riding motorcycles with my husband Jeff, and exploring the great outdoors with my daughters, Olympia and Helena
Queued up: LinkedIn/Facebook/Instagram and TED Talks
Weekend vibes: When I’m not working, I love to spend time with my family. My husband and I love walking our two furbabies, Diesel and Rudi, in Balboa Park and visiting different Farmer’s Markets in San Diego. I am very into astrology and as a Cancer love to invest time and energy into my home. My hobbies include home decorating/interior design and even create front door wreaths in my spare time.
Queued up: I always keep Twitter and Reddit queued up to keep up to date with all current events! The ``/marketing`` Reddit has a wealth of info for marketers of all varieties. My favorite podcasts to listen to for marketing inspiration include The Small Business Big Marketing podcast, as well as The Under the Influence podcast. YouTube is also a great tool to grab some quick and easy marketing tips - one of my favorites is Neil Patel’s channel as well as blog.
Weekend vibes: I spend my weekends working on my vintage upcycled clothing business, DJing for friends, and attending any open mics & concerts I can find! Also, hanging out with my pup - Mysta!
Certifications: Certificate of Mastery in Digital Behavior Change
Queued up: LinkedIn is always queued up for me!
Weekend Vibes: Riding my bike by the bay, spinning classes, traveling with my husband Brandon, and exploring the best happy hours and restaurants in town.
Certifications: Google Analytics, Google ADwords, Yoast SEO
Queued up: LinkedIn, and Reddit’s Copywriting and Digital Marketing forums. My favorite podcasts are the SEO podcast, The C Method, and Masters of Scale/How I Built This (I love listening to the stories behind businesses!).
Weekend vibes: On the weekends, you can usually find me at an art reception at one of our city’s local galleries or breweries (usually near one of my pieces). I love carving linocuts, writing poetry, and cooking plant-based meals. My husband and I also enjoy hiking together and building our cat, Benjy, cardboard box forts to play in.
Certifications: Google Analytics, Google Ads Search
Queued Up: Instagram, Facebook, LinkedIn, YouTube, The Futur, The Deeply Graphic Design Cast
Weekend Vibes: Rehearsing with my band, going to the beach or hiking, going to concerts, reading, working out, or doing Brazilian Jiu-Jitsu
Queued up: Twitter is always always always queued up for me. People are always discussing the latest trends and happenings in the industry, and you'll even get to be part of cool experiments sometimes. I once participated in an experiment by Rand Fishkin to see whether clickthrough rate really did impact organic search results...in one hour, we watched a listing move up from position #4 to #1 just by crowdsourcing clicks.
Weekend vibes: I'm a workout junkie. I love lifting weights, and in my spare time, I'm an amateur boxer, while partaking in kickboxing matches here and there. Besides that, you can catch me laying on the couch watching Investigation Discovery.
Queued up: Up: I always have Instagram and Facebook queued up and follow a lot of design pages to see what other designers are up to in order to stay current. I find if I see something I don’t know it’s an easy reach out to talk and learn through each other. I get a lot of inspiration from the art community in San Diego, I’m always out at open mics and art shows looking to see perspectives I haven’t seen before. Newsletters from Adobe on the latest trends and how to’s are always in my inbox.
Weekend vibes: I’m constantly on the move looking for new adventures and places to explore and experience. Whether it’s new vendors at a local farmer’s market or a hike near the ocean I love being a part of the community. You can normally always find me at any open mic performing my poetry and supporting other local artists. On my quiet days, I enjoy painting, working on new writing techniques, listening to music and just relaxing with friends.
Queued up: YouTube! SEO is all about understanding how people talk about (and therefore search about) different topics. One of the best ways to get insight and learn special jargon or keyword phrases people might use is to watch an expert. Oh, and Google Keyword Planner to help me get the data behind all those great keywords.
Weekend vibes: Stepping away from the computer a bit and putting some practical skills I've learned (from YouTube videos...) to the test. Recently I've been working on my cooking skills, barista skills, and developing a bit of a green thumb.
Weekend vibes: I'm an avid video gamer, coder, gym rat, and craft beer drinker.
Queued up: I love Invision's blog! I find it's super relevant to me as a designer. Muzli also conveniently has a chrome extension that allows me to see recent posts/inspiration every time I open a new tab—I'm constantly reading/getting inspiration from there.
Weekend vibes: As a digital nomad, I'm constantly traveling and experiencing new things/places/communities. You'll most likely catch me carrying around my Canon 5D Mark III camera, several lenses, and my DJI drone. I also love to draw and paint with watercolor and oil.