Founder + Principal Strategist
Go-to resources: Content Marketing Institute, Mary Meeker’s Internet Trends Report, Kissmetrics, Moz Blog, New York Times
Queued up: The Skimm, James Clear, The Adaway Group, Every Level Leads
Weekend vibes: Running, hiking, riding motorcycles with my husband Jeff, and exploring the great outdoors with my daughters, Olympia and Helena
Queued up: Podcast faves include Strangers, This is Love, Criminal, The Longest Shortest Time
Weekend vibes: Hanging with family either at the beach, in the park, or in our comfy home
Queued up: Audible—books of all sorts. To be the best content creator and editor requires regular reading of all types of content, from fiction to biographies and everything in between. Audible lets me do that even when I'm on the go (or on the treadmill).
Weekend vibes: If I'm not working, I can probably be found spending time with my niece (Aunt YaYa here, y'all!), lifting weights at the gym, or watching (OK, yelling at) sports. I am a huge supporter of women's sports—it's a cause I fully invest myself in.
Queued up: I tend to follow certain Twitter accounts such as @XOBritDear, @BlackFreelance1, and @BlkCreatives. I love how I can scroll through Twitter and stay up to date with pop culture, but also score some amazing biz tips through different accounts.
Weekend vibes: When I'm not working, you can typically find me reading some form of YA novel slash kid literature, and/or happily wasting away to reality television and cartoons! I adore animation.
Queued up: My music helps me to get into the groove while working.
Weekend vibes: You can find me trying new restaurants, spending time with family, and enjoying happy hour with my wife.
Queued up: YouTube! SEO is all about understanding how people talk about (and therefore search about) different topics. One of the best ways to get insight and learn special jargon or keyword phrases people might use is to watch an expert. Oh, and Google Keyword Planner to help me get the data behind all those great keywords.
Weekend vibes: Stepping away from the computer a bit and putting some practical skills I've learned (from YouTube videos...) to the test. Recently I've been working on my cooking skills, barista skills, and developing a bit of a green thumb.
Queued up: I like to listen to podcasts about business and marketing like Online Marketing Made Easy, Vlog Boss Radio, The Mind Your Business Podcast, So Money, and Goal Diggers.
Weekend vibes: If I'm not working, I am rocking my most important job––being mom to my two boys or I'm working out by doing kickboxing, hot yoga, and hiking, but I also love hanging with friends.
Weekend vibes: I'm an avid video gamer, coder, gym rat, and craft beer drinker.
Queued up: I love Amy Porterfield's site, along with YouTube to see new changes on AdWords and Facebook Ads. I also find Facebook groups and masterminds to be incredibly helpful for bouncing ideas off of other professionals and for keeping up on the constant platform changes for both Adwords and Facebook Ads.
Weekend vibes: I love spending time with my three kids and husband, and we're huge outdoors people. We love to spend weekends at the lake, or hiking. I also love doing triathlons, yoga and am an avid reader and podcast listener.
Queued up: I love Invision's blog! I find it's super relevant to me as a designer. Muzli also conveniently has a chrome extension that allows me to see recent posts/inspiration every time I open a new tab—I'm constantly reading/getting inspiration from there.
Weekend vibes: As a digital nomad, I'm constantly traveling and experiencing new things/places/communities. You'll most likely catch me carrying around my Canon 5D Mark III camera, several lenses, and my DJI drone. I also love to draw and paint with watercolor and oil.
Queued up: Twitter/Instagram/Facebook. Big media publishers on YouTube, YouTube influencers, NYT The Daily podcast, NYT Still Processing podcast, NPR Up First podcast, Glossy.co, Recode.net
Weekend vibes: When I'm not working, I love to spend time with myself— recharging and rethinking about my personal and professional goals. I also enjoy spending time with my boyfriend pursuing our shared hobbies. Lastly, I love to carve out travel opportunities to reconnect with family and friends near and far from me—and meet new people and ideas!
Queued up: Pandora music tuned to Best of the 80s Reloaded channel or classical writing music
Weekend vibes: I love to cook, grill, read history and presidential biographies, jam to 80s rock, drink plenty of coffee and blueberry tea, go fishing, and enjoy time with my 5 kids, 1 grandson, and wife of 27 years. I also enjoy writing the occasional book, and always have an outline for one working.
Queued up: Twitter is always always always queued up for me. People are always discussing the latest trends and happenings in the industry, and you'll even get to be part of cool experiments sometimes. I once participated in an experiment by Rand Fishkin to see whether clickthrough rate really did impact organic search results...in one hour, we watched a listing move up from position #4 to #1 just by crowdsourcing clicks.
Weekend vibes: I'm a workout junkie. I love lifting weights, and in my spare time, I'm an amateur boxer, while partaking in kickboxing matches here and there. Besides that, you can catch me laying on the couch watching Investigation Discovery.