Welcome Kelly Doran, Wayward Kind’s New Content Strategist and Copywriter

Wayward Kind Content Strategist and Copywriter

Meet Kelly Doran, Wayward Kind’s new Content Strategist and Copywriter.  

As a passionate communicator, Kelly is right at home with the Wayward Kind team, creating digital conversations that matter. While her experience runs the gamut from band photographer and florist, to certified yoga therapist, her heart has always been with the written word. Kelly’s belief in the power of telling a good story is at the heart of her work at Wayward Kind—and we’re pretty stoked about it.

Creative Yogi Writer Meets Strategy

There’s this great lyric from the band Lucius in their song “Dusty Trails” that says: “Dusty trails can lead you to a golden road.”

One could say that these lyrics are pretty representative of Kelly’s own journey. Never one to succumb to what’s typical or normal, Kelly’s woven a path through various careers, college majors, and hobbies, all of which have culminated in her anticipated arrival at Wayward Kind.

After getting married, dropping out of college, and having a baby, Kelly found her heart in yoga. She completed numerous yoga trainings and became a sought after source for mindful yoga instruction, workshops, and yoga therapy in the San Diego community. It wasn’t where Kelly expected to be, but it was exactly where she needed to be.

During her 10+ years in the yoga and wellness fields, Kelly learned Grace. She found her voice as a grounded, authentic, intentional guide who loved every opportunity to help others find their innate value. But, she never stopped writing, whether it was articles about yoga, or curriculum for yoga workshops—her mission was to use every life experience to connect with others.

Inspired by the young girls she met on a 2015 service trip to Malawi, Africa, Kelly decided to go back to school. At 37-years-old, she reentered academia as a Rhetoric and Writing Studies Major, determined to finish her bachelor’s degree, but also to show her daughter—and women everywhere—that it’s never too late to begin again.

As a student, Kelly worked as a writing fellow, helping young college students find their voice through their academic writing. She also completed an internship as a technical writer in the medical device industry, where she found a penchant for strategic writing that made confusing information more digestible.

In December 2018, Kelly’s goal became a reality: she graduated from college.

Taking her newfound degree out into the world, Kelly made a conscious decision to pursue work that blended her love for connecting people with her knack for writing clear, useful content. So, not a technical writer, or a tutor, or a yoga teacher, but something that allowed her to embrace all those things in one role.

She found it at Wayward Kind. As their Content Strategist and Copywriter, Kelly gets the opportunity to plan, research, and write for diverse clients and Wayward Kind. But most importantly, she gets to connect with those around her and tell stories that really matter. She wholeheartedly embraces Wayward Kind’s mission to engage in meaningful conversations, and to be bold, unapologetic, and kind along the way.

Lightening Round

Now you know Kelly is anything but typical, but here’s some of the reasons we love having her around:

Wayward Kind: What’s your favorite way to start the day?

Kelly: I’m one of those weird morning people…early, early mornings. It’s normal for me to be up before 5:30am. I love the quiet peace and new mercies of a fresh day ahead. My ideal morning would be yoga at 6am followed by some journaling, feeding the chickens, snuggling my kid, coffee with my husband, and walking our Golden Doodle, Lola. Yeah, those mornings don’t happen often, but when they do, I’m filled up completely.

Wayward Kind: What’s something on your bucket list that you plan to tackle this year?

Kelly: I want to finish making photo albums for my family, a project I’ve been putting off forever. I’m great at making them for others, and love taking pictures, but working on the motivation to do it for myself.

Wayward Kind: If your life was made into a movie, who would play you? Why?

Kelly: I don’t have to think more than 1 second about this: Tina Fey. Her character Liz Lemon—on 30 Rock—is basically me, right down to her disdain for Olive Garden and water parks, and her affection for baggy clothes. Tina’s uncanny ability to use humor and authenticity to speak to the common woman make her my #1 pick.

Please help us welcome Kelly to the team!

There’s no time like the present to begin developing an effective content marketing strategy for your small business. Schedule a free strategy review with our team so we can help you make 2019 the year that your content marketing strategy produces results!

Author waywardkind

More posts by waywardkind