SEO sounds so simple—make sure all your web content, blogs, and landing pages can be easily located and ranked high by search engines. But it’s not really simple—and it’s not just a one-time thing.
Just when you think your SEO efforts are in tip-top shape, Google rolls out another twist and you find yourself struggling to catch up to the pack.
Imagine an athlete training to compete as a sprinter only to be told at the last minute she was entered in the Boston Marathon. Whoa! The training is different, the skills you need are different, and you’ll need way more stamina if you’re running long distances.
SEO is a long-haul marathon process. Marketing managers and companies study the latest Google algorithms often to learn just what it takes to get to the top of search rankings. And yet, Google is always elusive, never quite divulging all its secrets.
So spend a few minutes stretching, grab your running shoes, and let’s focus on some key principles to help you prepare for the marathon of improving your web content SEO.
SEO Is Work
Just as training for and running a marathon is hard work, so is the ongoing task of preparing your web content for SEO. Like marathon training, it’s a long game. Each race demands its own level of training. For most marathon runners, after one race comes another.
Good SEO programs and services can provide you with data and guidance, but the work is up to you.
You must implement the changes (or authorize their implementation) on your website. Make the necessary adjustments to your design. Seek to understand recent keyword data and how it needs to be woven into your content.
SEO Takes Discipline
If you want to get in the physical shape necessary to run a marathon, you should eat well, sleep well, and have a training plan. Improving your rankings on search engine results pages is similar—you need a plan.
SEO means making changes when they are necessary, even when it hurts. It means improving website design. It means quality keyword research and use practices. It means internal and external linking that builds value and boosts rankings.
SEO Takes the Right Equipment
It’s easier to train and run a marathon if you have the right equipment. If you want to run long distances, you need great running shoes for support. If you want to get on Google’s first result page, you need a few important resources to get there.
Clean web pages, seamless back-end structure, and a reputable SEO tool are some great suggestions. Also, it pays in the long run to invest in smart keyword research and SEO assistance.
SEO Requires Following the Rules
Like training for a marathon, there really are no shortcuts to effective SEO. A short-term gain can lead to sickness and destroying your body. You also cannot take shortcuts to get ahead of the competition.
To get quick SEO results, some companies consider spammy techniques that promise results. But Google is on to that. Any attempt at shortcutting the process can result in penalties or even being banned altogether.
At Wayward Kind, our SEO experts have trained for the long haul, and we can go the distance with your company’s SEO process. Done correctly, SEO produces results.
A client needed to increase leads and nurture those leads as they moved through the buying process. After working with our team to improve their content strategy and SEO, they celebrated the following results:
- Increased the number of keywords ranking on page one of search results by 40%
- Improved position of targeted keywords in search results by an average of 13
- Increased time on site by 51%