CASE STUDY: CENTER FOR BODY TRUST
DISMANTLING SYSTEMIC WEIGHT STIGMA
Branding, Website Design & Book Launch Marketing
THE OPPORTUNITY
Before envisioning the Center for Body Trust, Dana Sturtevant and Hilary Kinavey worked independently as a therapist and dietitian. Working in nutrition and mental health, they found most of the recommendations made to clients regarding weight were not only unsustainable but often resulted in harm to their well-being. In 2005, they joined forces to re-envision what it meant to occupy and care for your body—and their company, Be Nourished, was born.
THE GOAL
When they came to us, they were getting ready for a major brand name transition – moving from Be Nourished to Center for Body Trust. They wanted to explore who their customers were and what mattered to them as they began to transition to their new name, and they were also ready for a visual brand and website that mirrored the evolution of their business.
Their radical approach to healing sparked our interest and we were excited to guide them on this journey.
Branding
Website Design & Development
Brand Development
Website Design & Development
Content Strategy
Direct Mail
SEO Strategy
Copywriting
Campaign Support
International Relief Teams’ purpose is bold: to alleviate suffering caused by disaster and poverty worldwide. To support that mission, we designed a brand and website that elevate their credibility, highlight their global reach, and inspire immediate action.
The new site makes International Relief Teams’ story clear the moment visitors arrive. Compelling photography, transparent reporting, and human-centered storytelling now work together to build trust and show donors exactly how their support changes lives. Calls to action are woven seamlessly into the experience, making it easy for people to give, volunteer, or partner with confidence.
The results speak for themselves. With a modern brand identity, a story-driven website, and ongoing marketing partnership, International Relief Teams has strengthened donor engagement and fueled record-breaking fundraising. Their end-of-year campaign grew from $800,000 in 2023 to $1.4 million in 2024.
Today, International Relief Teams’ digital presence reflects the urgency and power of their mission. They are not only delivering aid in times of crisis, they are rallying more people than ever to join them. And our partnership doesn’t stop at the rebrand.
With a lean in-house staff, International Relief Teams relies on us as their outsourced CMO and full-service marketing team, an approach we provide for many of our nonprofit clients. We continue to serve as an extension of their team, producing core communications that sustain donor trust and engagement year-round.
This includes managing From the Field, their monthly digital publication highlighting urgent needs and impact stories from disaster zones; producing Stories of Hope, a quarterly print newsletter that shares deeper narratives of resilience and recovery; and designing and executing direct mail campaigns that reach donors where they are. By filling these essential marketing roles, we ensure that International Relief Teams can focus on what they do best: delivering life-saving aid, while still maintaining a strong, consistent connection with the supporters who make it possible.
“Quote from Kathie will go at the end. I will need to get one from her, but I want to show her the page first. ”
– Kathie
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