CASE STUDY: INTERNATIONAL RELIEF TEAMS
REBRANDING A GLOBAL HUMANITARIAN ORGANIZATION TO FUEL DONOR CONFIDENCE & DRIVE RECORD-BREAKING FUNDRAISING
Supporting the mission to alleviate suffering caused by disaster and poverty worldwide.
THE OPPORTUNITY
International Relief Teams is a nonprofit humanitarian organization that mobilizes aid, volunteers, and resources to respond to disasters and build healthy communities around the world.
Despite their decades of impact, International Relief Teams’ digital presence wasn’t keeping pace with their real-world work. They had underutilized compelling stories and data, and didn’t effectively convey the urgency or scale of their global reach.
What they had was a trusted, efficient operation known for delivering aid quickly and effectively. What they needed was a rebrand and website that would showcase their credibility, inspire donor confidence, and streamline the giving process.
The site had to elevate their story, present International Relief Teams as a small but mighty global leader, and make it easy for supporters to act in urgent moments.
THE GOAL
Our partnership with International Relief Teams was rooted in helping them match their online presence to their extraordinary impact in the field. The goal was to create a brand identity that reflects their professionalism, agility, and compassion, while also building a website that made it easy for donors, partners, and volunteers to quickly understand their mission and global reach.
We wanted donor impact to take center stage through transparent reporting, bold visuals, and human-centered storytelling that shows exactly how contributions change lives. At the same time, we set out to optimize donation pathways and calls-to-action so that giving would feel seamless and compelling. Ultimately, the aim was to ensure International Relief Teams’ digital presence could rally immediate support in times of disaster while also strengthening long-term donor engagement.
Digital Marketing Strategy
Social Media Marketing
Brand Development
Website Design & Development
Content Strategy
Direct Mail
SEO Strategy
Copywriting
Campaign Support
International Relief Teams’ purpose is bold: to alleviate suffering caused by disaster and poverty worldwide. To support that mission, we designed a brand and website that elevate their credibility, highlight their global reach, and inspire immediate action.
The new site makes International Relief Teams’ story clear the moment visitors arrive. Compelling photography, transparent reporting, and human-centered storytelling now work together to build trust and show donors exactly how their support changes lives. Calls to action are woven seamlessly into the experience, making it easy for people to give, volunteer, or partner with confidence.
The results speak for themselves. With a modern brand identity, a story-driven website, and ongoing marketing partnership, International Relief Teams has strengthened donor engagement and fueled record-breaking fundraising. Their end-of-year campaign grew from $800,000 in 2023 to $1.4 million in 2024.
Today, International Relief Teams’ digital presence reflects the urgency and power of their mission. They are not only delivering aid in times of crisis, they are rallying more people than ever to join them. And our partnership doesn’t stop at the rebrand.
With a lean in-house staff, International Relief Teams relies on us as their outsourced CMO and full-service marketing team, an approach we provide for many of our nonprofit clients. We continue to serve as an extension of their team, producing core communications that sustain donor trust and engagement year-round.
This includes managing From the Field, their monthly digital publication highlighting urgent needs and impact stories from disaster zones; producing Stories of Hope, a quarterly print newsletter that shares deeper narratives of resilience and recovery; and designing and executing direct mail campaigns that reach donors where they are. By filling these essential marketing roles, we ensure that International Relief Teams can focus on what they do best: delivering life-saving aid, while still maintaining a strong, consistent connection with the supporters who make it possible.
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