Natural Lifemanship’s approach to training and interacting with their community is very personal, relationship-driven and conversational. We took a look at how visitors were interacting with the website and finding what they needed. What we found is that the site was very dense and tough for new visitors to navigate. Part of this is because of the very customized learning paths available to NL students.
We needed an easy way for people to find the path that’s right for them and understand which trainings to take, in what order, and what kind of results they can expect to see.
To meet this need, we built out two important tools on the website. First, we created an interactive tool that allows visitors to see the network of trainings and understand how they are woven together. Additionally, we created an assessment that greets visitors on the homepage and invites them to answer a few questions to place them in the ideal path.