Golden Care is on the front lines of providing senior care in San Diego, helping elder community members to live independently and safely in their homes for as long as possible.
When they came to us, they were already an award-winning community partner. They were ready for a brand and website that was as accessible as they were.
Their commitment to access and care for seniors sparked our interest. We dove in.
Golden Care had the foresight to know that a new brand and website alone wouldn’t help them reach new clients. They didn’t just need a new look, they needed ongoing strategic marketing partnership to make sure their brand continues to be recognized as the best in-home senior care services company in San Diego.
While we were rebranding and building their new website, we also developed Google Ad campaign, worked on on-page and off site SEO, social media audience growth and engagement and more.
Digital Marketing
Strategy
SEO Strategy
Website Design &
Development
Social Media
Marketing
Content Strategy &
Development
Copywriting
Branding
Video
Ads
When interviewing Golden Care’s clients, we learned that many family members were often hesitant to entrust the care of their loved one to just anyone. They really wanted to feel a connection with the team that was providing care. To help meet this need, we developed a welcome video that talks about Golden Care’s mission and why it was founded, and introduces the core team.
“Jules is so great to work with. She and her team were very hands on throughout our rebrand and website design. Jules continues to serve as our fractional CMO and it’s the ideal combination of having one experienced person to guide strategy along with a smart team of people to make the strategy happen. I would highly recommend Wayward Kind!”
– Porsha Vogt, Founder, Golden Care
Wayward Kind is a digital marketing agency built on the belief that effective marketing is rooted in human connection. We help ordinary businesses have extraordinary conversations with their clients.
