We began the process of developing an eye-catching, engaging, easy-to-navigate webpage that clearly defined St. Kate’s goals, and their reasons for pursuing each one.
For this campaign, we chose bright colors that popped the moment you landed on the page. The mission was clearly stated and was followed by a call-to-action that directed the visitor to begin scrolling.
We continued by introducing the visionaries behind St. Kate’s mission using both video and images. The color palette reflected both the traditional feel of St. Catherine University, with a modern pop of vibrant accent colors.
In between the shocking statistics of underrepresentation in STEM which we presented using beautiful, easy-to-read graphs, were reminders of why their mission mattered, and how St. Kate’s was the best place to launch.