How do SEO experts celebrate improved search rankings? SERP-rise parties.
OK, OK—so maybe we’re not going to appear in a Netflix comedy special anytime soon. But as the great Tina Fey once said, “You can tell how smart people are by what they laugh at.”
And we’re betting that your audience is pretty smart. That’s why we’re celebrating this April Fool’s day by honing in to humor as a useful digital marketing tool.
Using industry-friendly humor can be a great way to spark interest, nurture your leads, and inject a humanized approach to your digital marketing strategy. And we’re all about being human.
Captivate with Witty, Digital Marketing Banter
Sometimes the hardest part of marketing is directing more eyeballs to your business content-?. You want people to see your business, the services you provide, and why you’re the best. Then, convert them (we’ll get to how in a bit). Humor can be a strong way to generate that attention.
Whether it’s a catchy email subject, a one-liner to lead off a blog post, or a social media wisecrack, audiences often love to see a brand’s sense of humor.
To amplify the effect, target your digital marketing humor to a specific audience. Show them that you understand who they are by cracking jokes only they can understand. You can use specific keywords or phrases, or maybe even a funny story.
Besides getting a good laugh, humor can aid in recall. So, when you have a casual user who is looking for, let’s say, a new accountant, they’re more likely to remember your post or ad because it was funny. They’re also more likely to share it—and in these days of lightning-fast information sharing, that can warrant a huge response beyond your initial joke.
Digital Marketing Humor, Beyond the Punchline
You got them hooked, but how now you’ve got to keep them interested. Especially if your service is, well, a little on the dry side, your continued playfulness can make your message stand out.
Weaving your witty, playful side throughout digital marketing content can be a great way to nurture your leads. It shows that you’re willing to stay engaged rather than just grab ‘em and then launch into formulaic, business-speak.
Using humor can pique interest and draw attention to the valuable services you offer. It can be a launch pad for sharing the nuts and bolts of what you offer without the important parts getting lost in a sea of words. Think of your humor like little comedic speed bumps, directing your users to exactly what you want them to know.
The Long-Game: Consistent Digital Marketing
Being consistent in your content strategy builds brand credibility. You want your audience to know that you’re approachable all the time, not just in an occasional Facebook post. And when you’re consistent, you’re more likely to convert your giggling followers into serious customers.
Your voice is important, and not just that audible one, but the vibe you’re setting every time you send an email, post a photo or write a blog entry. If you want your audience to know your lighthearted side, make sure to add in a flair for the funny across all digital marketing platforms.
Perhaps you post a hilarious photo every week, send out a witty monthly newsletter. Whatever you decide, let your personality shine through the screen.