TikTok Marketing Strategy

How to Develop a TikTok Marketing Strategy

Change is all around us. There are always new gadgets, technology, and social movements we have to stay attuned to.

It feels like just when we’ve caught up, a new way to connect and interact with our clients comes out, and we are yet again propelled to keep up with the times.

The best way to handle brand new things is to see if it is beneficial to your business and if so, to get on board before your competitors. Making sure you hop on the trend wagon with an intentional marketing plan gives you the ability to market your services in a modern, relevant, and interactive way.

Speaking of keeping up, it seems that TikTok no longer stands for the sound of a large clock ticking.

If you haven’t been under a rock for the last year or so, you’ve probably noticed that TikTok has disrupted the social media world. Today, we’re taking a look at simple ways to develop a TikTok Marketing strategy. 

If you’re ready to get noticed and strategically align your services on this new and fun social application, we’ve got you covered.

What is TikTok?

TikTok is a social network that allows its users to make short videos of any topic they want. The app combines a variety of songs, sounds, special effects, and filters to entertain its colossal amounts of social media dwellers.

TikTok is a video sharing application where its users put their creativity to the test, mostly in the form of challenges, dance moves, and comedic content.

Many celebrities have elevated it, boosting TikTok’s reach worldwide. Jimmy Fallon was one of the first celebrities to jump on the TikTok craze. He created the #tumbleweed challenge. This challenge required people to act like a tumbleweed by dropping to the ground and rolling out of the frame. This quirky and silly challenge sparked a massive viral response including over 8,000 submissions and more than 10.4 million forms of engagement including likes, shares and comments. This challenge promoted many celebs and influencers to follow suit and use TikTok to its fullest potential.

Eight hundred million users have an account world wide.

Because of its quick rise to stardom and tremendous reach across the world, many businesses are successfully using TikTok to promote their services and actively engage with their target audience. 

Where to Start

Since we know TikTok has some significant influence, it goes without saying that it may help businesses promote their services. So how do you even start?

To advertise your business services on TikTok, you need to open an advertising business account. Once you’ve created your account profile, you have to wait 48 hours for a representative to reach out to you. 

Yes. It is that serious. Don’t worry; there are massive rewards for your patience.

Once your business account is open, you can specialize your page to align with your overall marketing strategy—the choices including traffic, conversion, or app installation. Whether you aim to guide more people to your landing page, increase email subscriptions, or get users to download your businesses app, TikTok has you covered. Choose wisely to get optimal results.

After selecting your campaign goal, you can start diversifying your page toward your target audience. Audience segmentation includes age, gender, location, and more. You can also promote your business services on TikTok’s family companies, including Buzz Video and Vigo videos, to increase your viewership.

Consistently keep top of mind what your goals are and ensure that whichever platform you choose to promote your business on matches that objective. 

So you’ve got a TikTok business account, and you’ve specialized it to fit your marketing goals. Now what?

5 Tips on How to Develop a TikTok Marketing Strategy

1. Use the Discover Page

TikTok’s discover page helps you find out more about your target audience and their interests. The discovery page combines user hashtags and challenges onto one page, which gives you the insight you need to know how and if you can successfully market your services on TikTok.

Facebook is another huge social network you can use to boost your brand awareness. If you’re wondering how Facebook affects business, check out our blog for powerful tools to significant results.

2. Brand Take-Overs

Brand Takeovers are precisely what the name says. One brand a day per category takes over TikTok once a user opens the app. These categories include but are not limited to tech and electronics, education, financial services and apps. The ads will pop up and provide an external or internal link that will take your potential client to your website, another TikTok video, or another account. 

Brand takeover can be useful in tracking click rates and reach, which can help you see if your marketing strategy is driving results or needs some tweaking.

3. Connect with TikTok Influencers

Sometimes it isn’t about what you know, but who you know. Referral marketing is one of those times. 

Influencers refer their curated audience to your unique service. These influencers typically have a massive following of TikTok users and can be a great way to network and increase brand awareness. 

Start by finding a verified or regular influencer in your industry, get to know their content, and how they use it to influence the masses. You can either reach out to them to market your services or get creative and cultivate content that you see influencers using to drive your messaging.

Sometimes all it takes is the right influencer to make tax consulting appealing.

4. In-feed Native Ads

In-feed natives is another advertisement option that helps to trace engagement, click rates, and views. These are ads that are placed near the bottom of a TikTok ad. 

The in-feed native ads give the user more control over what they see because they can be skipped or clicked on. These clickable ads can take your target audience directly to your webpage and are more cost-effective than brand advertising. 

Part of your business’s marketing strategy should be to increase audience reach and engagement with potential leads. TikTok in-feed natives allow you to do both in a fun and captivating way.

5. Branded Hashtags

Branded hashtags generate quick results that can give you new leads and increase brand viewership. Include these hashtags in video challenges to promote service you want your audience to know about.

Guess did the #inmydenim campaign that allowed TikTok users to show off their fashion sense in their jeans to a hit pop song. The results were shocking:

There was a 14.5 percent rise in engagement, and the campaign got over 10.5 million views

This purposeful hashtag pushed for organic engagement by creating memorable content and using influencers to make users want to buy their jeans.

You can do this for your services as well. Your marketing strategy success lies in creating relevant content that aligns with the personality of TikTok. Your business can make consulting or clinical psychology fun by stepping outside the box and creating unforgettable snippets to a popular tune. 

Check out our blog on 3 effective ways to use video to create referral marketing that makes your clients feel connected.

Logging Off

To turn your marketing strategy into success on TikTok include these elements:

  • Be authentic
  • Give users a behind-the-scenes look
  • Be consistent with the TikTok community

Be effective in your marketing. Don’t just use TikTok because it’s popular. You want to do right by your business and make sure your brand messaging resonates with your audience.  

The overall objective of TikTok is to create engagement and spur creativity. Before you make a move to a TikTok account, ask yourself these questions:

  • Does TikTok directly align with your business goals?
  • How important is TikTok for your brand?
  • Are there influencers in your industry that can make a lasting impact?
  • Is TikTok the most cost-effective advertising tool for your business?

TikTok can be a useful tool for reaching your audience and getting them to interact with you and others surrounding your brand. As TikTok continues to rise in its usage and popularity, you can step outside of your element and see if it can be beneficial to your brand and target audience.

Wayward Kind revolves around creating our own path and we want to help you find your way. We create personalized marketing strategies that reflect your vision for your business in a human way. Connect with us and step out of your comfort zone. 

Let’s get you noticed.


We can help you master your digital marketing strategy with CRO tips. Our team of strategists are experts at understanding you and your audience. Whether it’s setting up Google Analytics, or creating great landing pages, Wayward Kind is all about action. Ready to convert to a mindful marketing strategy? Contact us today!