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Social media has played a big role in the transformation of business marketing. From making it easier to target prospective customers to meeting them on the platforms they spend their time on, social media helps us facilitate communication. The Value of Social Media...
Remember bell bottoms, leg warmers, and mullets? Well, there’s more to trends than friendship-forming fashions and hairstyles: marketing strategies also follow trends. The history of marketing trends is interesting to observe because of the insights they provide about...
Demographics have been a staple in consumer research but over the last few years, the popularity of psychographics has increased. While demographics provide useful data, they don’t tell you what actually makes them buy or why they bought something from you. And this...
Your brand identity is one of the most important parts of your business. Going beyond your mission statement and logos, the best way to present your audience with a strong brand identity is to show them how you live your core values. Here in San Diego, we have some...
We’ve got a lot of specialists on our Wayward Kind team: from designers to copywriters and digital marketers, we’ve got years of experience and insight into the latest marketing trends. One of the biggest (and arguably hardest to completely grasp) buzzwords in 2019...
There’s nothing quite like social proof to help boost your business. Just think about how popular a product gets when a super cool Instagram influencer promotes it. Or when a local restaurant gets rave reviews in the New York Times. Great reviews create a buzz around...
Once upon a time, a Midwest girl had a dream to up-end the marketing world by cultivating the kinds of meaningful conversations we have in real life, but on digital platforms. She wanted people to feel seen and heard. And through her work, she began to see the...
Before we wade into the pool of using images in content marketing strategy, let’s first chat about what content is. Basically, content is everything that shows up on your digital platforms. That includes images, copy, reviews, comments, testimonials videos and more....
We’re gonna be real here: when we think of the word hashtag, we sometimes think of a hash brown—or our phone number from 1985. But who would’ve guessed twenty years ago that so much of our information would be communicated by the pound sign?! Small business digital...